prsa dallas social media workshop

SocialMediaBootCamp

PRSADallas

February5,2016

LookingBackattheMap;PRintheMoment,Prac?cal;Break;ThinkingandAc?ngLikeaNewsroom;Prac?cal;What’sontheHorizon;Q&A

@martinwaxman

Makingnews…

Andkeepingitgoing

BeyondGoogleMaps:Recappingtrends

Moretrustedthannews

Theworkplacegenera?ongap

Media’snewbigfour

Freshfaceofinfluence

PRbythemicro-moment

Whataremicro-moments?

Staying one step ahead

Micro-momentsinPR

Intenttrumpsdemographics

Buildingadesirepaththatpavestheway

Desirepathexample

VirginAirlinessimplifieschoice

Loca?on.Loca?on.Loca?on.

Lifeinthefastlane

Anewpairofshoes

Prac?cal:Workingwithmicro-moments

•  Ingroupsof6or7,par?cipantschooseanorganiza?onorbrand

•  Usingwhatyoulearnedaboutmicro-momentsandtheorganiza?on’swideraudience,developastrategyandtwocrea?vemobile-firstideasthatreachthepeoplewhenthey’relooking

•  Focusonhowtheorganiza?oncanbepresentandhelpsolveaproblem

•  Twoorthreegroupswillpresenttheirideasandreceivefeedback

Break

ThinkingandAc?ngLikeaNewsroom

You’vegotagreatstoryorideaandwanttobreakthrough

Intheolddays…

Youmightstartwiththis…

Andendupwiththis…

CommunitymanagementisthenewPR

Andthere’sanother‘C’word

Content

Howcanorganiza?onsstartthinkingandac?nglikeanewsroom?

Watchandlisten

Buildyourcontenthubandoutposts

Tradi&onal*PR*and*

Marke&ng*

MayoClinic–healthcareinfohub

Embracethesizzle

We’reallinshowbiz

SocialMediaQualityVideo

Tieitintomeasurablegoals

Gecngstarted:10thingstodo

1.Getorganized

DitchthePDFs

2.Don’treinventthewheel

3.Adjustyourmindset

4.Pickyourchannels

5.Createremarkablestories

6.Bebrutallyhonestaboutwhat’snews

7.Lights,camera,ac?on

GEDigitalSnowGlobe

Cinemagraph–thesubtlegif

SamsungTwigerConversa?onalAd

InfluencerPartnership–SaksuTOpiavideos

WestjetChristmasMiracle

8.Syndicate

9.Don’tpollute

10.Buildrela?onshipsfromthegroundup

Alifeofitsown

1.  Getorganized2.  Tools3.  Mobilemindset4.  Channels5.  Stories6.  Honesty7.  Mul?-media8.  Syndica?on9.  Don’tpollute10. Rela?onships

Startontheinsidewithapublishingstrategy–anapproachtocontentthat’sbasedonwhatyoudobe7erthananyoneelse.Thenfind,engageandlistentocustomersandbuildacommunitybasedonhelpingandtrust.Oncethat’sinplace,thinkabouthowyoucanmakeitvisualandsharable-andhowtogetyourcommunityinvolved.

Prac?cal:Elementsofanonlinenewsroom

•  Ingroupsof6or7,par?cipantschooseanorganiza?onorbrandanddevelopanewsroomgoal

•  Preparealistofelementstoincludeintheonlinenewsroomthatwouldhelpachievethegoal

•  Preparewireframestoillustrateplacementofelementsandnaviga?ononmobileanddesktop

•  Twoorthreegroupswillpresenttheirideasdescribingtheirapproachandwhytheychoseit

Break

Onthehorizon

Thankyou!

Contact Martin Waxman

martinwaxman@gmail.com Blog: myPALETTE

Twitter: @martinwaxman Inside PR