providence blues festival
Post on 16-Oct-2021
3 Views
Preview:
TRANSCRIPT
Providence Blues FestivalGeorge Bergman
Description:
• The Providence Blues Festival showcases new national talent in the
Blues genre. The festival is a two-day annual event in downtown
Providence. Attracting audiences of all ages.
Problem statement:
• Create a logo that will help people understand the culture and personality of the Blues artist.
Process:
• The next few slides show the research, brainstorming and exploration and development of the final logos.
Thumbnails
Letter Marks
Word Marks
LOGO'sThumbnails
PictorialThumbnails
Pictorial
Logo 1 word mark
• This type arrangement and color palette conveys the essence of the city and festival. The type choice is approachable and also somewhat formal. The gray and blue colors give a mellow sense that complements the Blues genre.
Logo 2 Pictorial
• This is a stylized portrait in the shape of a guitar pick to represent the coolness of the type person that particapates in the Blues Festival.
Logo 3 Pictorial
• This more unusual mark is intended to emphasize that the Blues is a little off beat and give the impression of a Pablo Picasso painting during his Blue Period.
Branding:
• The labeling of clothes, packaging and signage
Advertisement
• The following are the thumbnails and research for advertising the
Providence Blues Festival for 20 something generation.
top related