Providence Blues FestivalGeorge Bergman

Description:

• The Providence Blues Festival showcases new national talent in the

Blues genre. The festival is a two-day annual event in downtown

Providence. Attracting audiences of all ages.

Problem statement:

• Create a logo that will help people understand the culture and personality of the Blues artist.

Process:

• The next few slides show the research, brainstorming and exploration and development of the final logos.

Thumbnails

Letter Marks

Word Marks

LOGO'sThumbnails

PictorialThumbnails

Pictorial

Logo 1 word mark

• This type arrangement and color palette conveys the essence of the city and festival. The type choice is approachable and also somewhat formal. The gray and blue colors give a mellow sense that complements the Blues genre.

Logo 2 Pictorial

• This is a stylized portrait in the shape of a guitar pick to represent the coolness of the type person that particapates in the Blues Festival.

Logo 3 Pictorial

• This more unusual mark is intended to emphasize that the Blues is a little off beat and give the impression of a Pablo Picasso painting during his Blue Period.

Branding:

• The labeling of clothes, packaging and signage

Advertisement

• The following are the thumbnails and research for advertising the

Providence Blues Festival for 20 something generation.