prospecting tips for local marketing - amazon s3 · 2015-09-25 · local marketer’s prospecting...
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Ninja Prospecting Tips For Local Marketers
By
Anthony Devine
Ninja Prospecting Tips…
Lets get right to it… I’m about to reveal my 2 favorite niches to use these ninja prospecting
tips with…
My Two Favorite Niches
• Lawyers
• Physicians, including, Plastic Surgeons, Heart Surgeons, Neurosurgeons, Etc.
Why?
There are generally 2 to 3 reasons why these are my favorite niches.
1st Reason
First, these prospects have high-ticket, high lifetime customer value. This means each lead is
worth a lot more than say a pizza place. Therefore, it’s easy to quote and earn higher
fees, which means I can earn more by working less, the ultimate goal!
2nd Reason
Second… In the old days (not that long ago), it could be extremely difficult to get past the
gatekeeper. However, now it can actually be a lot easier IF you know what you’re doing (which
I’m going to reveal to you now).
For Lawyers/Law Firms
While most local/Offline marketing courses try to tell you to do all these crazy things to get past a gatekeeper, when it comes to attorneys, it can actually be VERY easy to get in front of the right person, especially when emailing. Here’s why:
For Lawyers/Law Firms
– First, a VAST MAJORITY of attorneys open their own email these days, making it easy to get your email to them, especially if you have a compelling subject line
– For law firms with 5+ attorneys, they will generally have a “managing attorney,” who is the firm’s “business” person & where many business decisions get made, with or w/out a partner vote
– For larger firms (around 15-20 attorneys and above), they will have a “Firm Administrator” and/or actual Marketing Dept. with a Marketing Manager
For Lawyers/Law Firms
• To get your message in front of the right person, follow the preceding guidelines. To find:
– Managing Partner – Review website to see if you can find out who it is. Find their email and send
– Firm Administrator/Marketing Dept./Marketing Director – Review website to see if you can determine if they have one or more of these positions or department.
For Lawyers/Law Firms
When in doubt, do the EASIEST and FASTEST thing Pick up the phone, call the law firm and
ask who you should be sending marketing information to at the law firm.
For Physicians/Surgeons/Etc.
Several sub-niches within the Physician/Doctor niche can be a ton easier to instantly get your
email, direct mail, video, etc. in front of the right person, provided that you know how ;-)
For Physicians/Surgeons/Etc.
Want to know how? Here’s how
For Physicians/Surgeons/Etc.
Research and find out who the practice’s “Office Manager” is as they are generally THE employee
in charge of marketing and, in general, WELCOME your marketing ideas (provided you
aren’t spamming them with crap!).
For Physicians/Surgeons/Etc.
And why do physician practices’ Office Managers welcome your marketing?
For Physicians/Surgeons/Etc.
Because even though marketing is now apart of their job description, a vast majority have NO CLUE how to do online marketing; they (and their boss
physician only know they NEED to be doing online marketing and advertising, which is why you may
find many office managers actually willing to talk to you, read and respond to your emails, answer your
telephone call, etc.
For Physicians/Surgeons/Etc.
To quickly find/get a physician’s office Office Manager’s email address, call the practice’s
main phone number and ask the receptionist… It’s REALLY that easy!
Local/Offline Marketing Prospecting
While I believe local marketing is, by far, the FASTEST and EASIEST way to replacing a full-
time income and more, prospecting can be very time-consuming…
Local/Offline Marketing Prospecting
And to be successful, you really need to initially devote AT LEAST 40-50%+ of your time to
prospecting as you ALWAYS need to keep your marketing prospecting funnel full with prospects. Otherwise, if you stop, so does the growth of your practice, your income and, over time, it could spell
imminent doom for your marketing agency.
Local/Offline Marketing Prospecting
Historically (and now), the BIGGEST challenge for local marketers is having enough time in the day to prospect effectively and efficiently, which
MOST do not do either.
Local/Offline Marketing Prospecting
As a result, many marketers have either not done as well as they’d like, had sporadic or
erratic success, little to no success or outright failed, mostly do to not having enough time to prospect AND do everything else they need to
do for their marketing business.
Local Marketer’s Prospecting Dream Come True…
But, it does not have to be like that anymore… There’s a new local marketing prospecting
software tool that is a GAME-CHANGER for two of the hottest local marketing services: Video
Marketing and Google AdWords
(Note: You may use prospecting info for other services as well!)
New Local Marketing Prospecting Software Tool
Video Lead Finder:
http://awdevine.com/Video-Lead-Finder
New Local Marketing Prospecting Software Tool
Quick Demo…
Awesome Prospecting Software
As you just witnessed, Video Lead Finder is an EXCELLENT local marketing prospecting tool that can instantly cut down the amount of time you prospect online from hours and hours to mere
minutes!
Video Lead Finder Upgrade Offers
In addition to the base software, there are 4 upgrade offers, including the Pro Version of the Video Lead Finder software, along with video templates, white label licenses and a red-hot
case study.
Now… Before You Grab Your Copy Of Video Lead Finder…
What you NEED to do next to MAXIMIZE your opportunity to bank BIG, bank FAST and build a 7-figure local marketing agency, which is a very
REALISTIC goal, especially when you do the following:
To Get To 7-Figures…
• First, invest in Video Lead Finder at:
http://awdevine.com/Video-Lead-Finder
• Second, watch the following live Webinar replay ASAP as it is coming down at any time, then grab your copy (I have it, you NEED it!):
http://awdevine.com/Explaindio-Local
Explaindio Local
Let me show you 2 things regarding Explaindio Local real quick:
Video Lead Finder + Explaindio Local = Win-Win-Win…
I believe Explaindio Local is your VERY BEST way to take full advantage of Video Lead Finder as it gives YOU the unfair advantage. Explaindio Local
is a complete video marketing system in a box that is mind-blowing. Simply let Video Lead
Finder spit out every business needing a video in any market and niche, then use Explaindio Local to start closing up to 5K-10K clients in as little
as within 24 hours from the time you start!
Video Lead Finder Bonuses:
When you invest in only the front-end Video Lead Finder software, you get the first 4 high
value bonuses. And, when you invest in at least 1 upgrade offer, you also get 6 additional kick-
butt bonuses, the details of which you may find on the bonus page (via the bonus page link
below this video).
When You Also Invest In Explaindio Local…
You Also Get The Following Bonus:
Local Client Domination – My $5K Coaching Training Program (REAL $5K Value)
To Get To 7-Figures…
• First, invest in Video Lead Finder at:
http://awdevine.com/Video-Lead-Finder
• Second, watch the following live Webinar replay ASAP as it is coming down at any time:
http://awdevine.com/Explaindio-Local
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