proposal to participate games 2018 - detailed... · proposal to participate in one of the biggest...

PROPOSAL TO PARTICIPATE

in one of the biggest sport events in the World

Asian games is not only a sporting events, but it also carries the pride of this great nation. Sporting event can be used as a medium to build character of our nation

–Soekarno-

J

"I want everything to be concluded on time as this will be the moment for the

first impression of the ability for Indonesia to host the

Asian Games,”

Joko Widodo PRESIDENT

Republic of Indonesia

Jusuf Kalla VISE PRESIDENT

Republic of Indonesia

“There are 3 key elements of Asian Games 2018. First of all the sports facilities that can be inherited in the future, secondly the games itself that will measure our capabilities

and our nation dignity, and lastly to achieve an honorable results. Those are 3 key elements that we need to achieve.”

Overview

One of the biggest stage of sporting

events in the world.

Home of thousand of best athletes in

Asia and the world

Ultimate dreams for athletes to take part, compete, and become the best of Asia.

More than 5 billion viewers across the world*

*Source: Nielsen Viewers report 2014

Full of passionate and captivating

content

14 months time frame to create

varieties of extraordinary

promotion and activation

World wide reach of exposure for

sponsors

Created and scheduled to

entertain and bring the pride of the

nations across Asia

Engaged with over millions of people watching around Asia and millions supporter on the

games.

45 countries, 439 intense sports

events in 1 extraordinary multi

events

Content, Games, and Fans:

August18 to September 2,

2018 (18 days)

Durations18th ASIAN

GAMES Jakarta Palembang 2018

Official NameJakarta and Palembang

Host Cities

45 NOCs

15,000 athletes and officials

5,000 media

30,000 volunteers and workforce

Participants

2,500 VVIPs and OCA family

Etiam porta sem malesuada magna mollis euismod.

Maecenas faucibus mollis interdum.

COUNT DOWN

TEST EVENT

TORCH RELAY

ASIAN GAMES

Key DatesAugust 2017

February 2018

June 2018

August 2018

The Pride of Indonesia

Together we carry the pride of Indonesia and the best of this great Nation A showcase to the

world the greatness of Indonesian brand

The whole world watching your brand

From Indonesia to the WorldRepresent the Nation through your Brand

Why Asian Games?

Asian Games 2014GLOBAL TELEVISION BROADCAST & AUDIENCE REPORT

CHINA

4.202.019*

CCTV GENERALGUANGDONG SPORTS

CCTV NEWSCCTV5+

SHANGHAI GREAT SPORTSCCTV-2CCTV-5

SHENZHEN SPORTS HEALTHFJTV8

TIANJIN SPORTSGUANGZHOU COMPETITION

BEIJING SPORTS

JAPAN

396.780*

TBSNHK

NHK-BS1

THAILAND

312.276*

CH3 MODERNINE TV

CH5 NBTCH7

SOUTH KOREA

153.960*

MBCMBC SPORTS

KBS1KBS2

KBSNSPORTSBS

SBS SPORTS

*Cumulative viewers (000’s) **Source: Nielsen

GLOBAL TELEVISION BROADCAST & AUDIENCE REPORT

INDONESIA

46.849*

RCTITVRI 1

MALAYSIA

28.467*

ARENATV3TV9

MIDDLE EAST

41.115*

BEIN SPORTSBEIN SPORTS 1 - 12

INDIA

53.843*

TEN SPORTSTEN ACTIONDD SPORTS

*Cumulative viewers (000’s) **Source: Nielsen

Asian Games 2014

NUMBERS OF SPECTATORS

Foreign Visitor

200.000

Total Visitors

3 Million

Tickets Sold

2.4 Million

* Source: Sportcal

Asian Games 2014

Sponsorship Package

SPONSORSHIP EXCLUSIVITIESNO ITEM PRESTIGE PARTNER SPONSOR SUPPORTING SUPPLIER

1 RIGHTS TO LOCK EXCLUSIVE PRODUCT CATEGORIES 2 1 0 0 0

2 RIGHTS TO CREATE CORPORATE LOUNGE AT THE VENUE V - - - -

3 SHARE LOGO APPEARANCES ON BIBS* V - - - -

4 SHARE LOGO IN ALL PROMOTION MATERIALS V - - - -

5 RIGHTS FOR NATIONAL & INTERNATIONAL EXPOSURES V V - - -

6 CUSTOMIZED USE OF AG OFFICIAL MASCOTS V V - - -

7 RIGHTS TO PRODUCE ASIAN GAMES THEMED MERCHANDISES** V V - - -

8 ATHLETE VILLAGE ACCESSIBILITY, BRANDING, AND EXCLUSIVITY V - - - -

* On certain sports category ** Terms & Conditions Apply

NO ITEM PRESTIGE PARTNER SPONSOR SUPPORTING SUPPLIER

1 DESIGNATION IN CATEGORY V V - - -

2 USE OF MARKS* V V V V V

3 USE OF COMPOSITE LOGO* V V V - -

4 EXCLUSIVITY TO SUPPLY TO INASGOC IN CATEGORIES 2 1 - - -

Intellectual Property

* Terms & Conditions Apply

NO ITEM PRESTIGE PARTNER SPONSOR SUPPORTING SUPPLIER

1ADVERTISING BOARD (A-BOARD)* BRAND EXPOSURE AT ALL VENUES AND AT THE PRIME SPORTING CATEGORIES SUCH AS: FOOTBALL, BADMINTON, AQUATICS, VOLLEYBALL, ATHLETICS, ETC

V V V - -

2 RECOGNITION IN INDONESIA PRESS ADVERTISEMENTS* V V V V -

3 RECOGNITION IN INTERNATIONAL MARKETING CAMPAIGN V V - - -

4 RECOGNITION ON GAMES WEBSITE* V V V V V

5 RECOGNITION ON COMPETITION VENUE ENTRANCE* V V V V V

6 RECOGNITION ON NON COMPETITION VENUE* V V V V V

Advertising & Media

* Different quantity & size for each category

NO ITEM PRESTIGE PARTNER SPONSOR SUPPORTING SUPPLIER

1 COUNT DOWN EVENT V V - - -

2 TEST EVENT V V V V V

3 TORCH RELAY EVENT V V - - -

4 RECOGNITION VIA INASGOC PR CAMPAIGN & MEDIA INITIATIVES V V V V V

5 SIGNING CEREMONY V V - - -

Events & Public Relation

NO ITEM PRESTIGE PARTNER SPONSOR SUPPORTING SUPPLIER

1 FREE VIP TICKETS (INCL. OC & CC)* V V V V V

2 FREE FIRST CATEGORY TICKETS (INCL. OC & CC)* V V V V V

3 RIGHTS TO PURCHASE TICKETS (INCL. OC & CC)* V V V V V

4 VIP ACCREDITATION* V V V V V

5 ACCREDITATION WORKFORCE* V V V V V

6 HOSPITALITY VILLAGE - USAGE RIGHTS OF FACILITIES V - - - -

7 BOOTH* V V V V V

Hospitality

* Different quantity & size for each category

Service Rights

Dedicated Account Team INASGOC

Graphic Standard Manuals

Post Games Reports

Anti Ambush

Research Data

Benefit Details Supporting Sponsor

ASIAN GAMES 2018 BELOW THE LINE:

SPONSOR BENEFIT JAKARTA PALEMBANG FREG

T BANNER 1 X 3 M (SHARED LOGO) 150 150 300 PCS

GATE ENTRANCE SHARED LOGO 15 5 20 PCS

BOOTH 3 X 3 M (SPACE ONLY) 3 3 6 PCS

ASIAN GAMES 2018 ABOVE THE LINE:

SPONSOR BENEFIT FREG

PRINT ADS ½ PAGE FC OMNIBUS NEWSPAPER : TO BE CONFIRMED 50 INST

DIGITAL IMPOSED FULL LOGO

WEBSITE & OTHER ONLINE PLATFORM: TO BE CONFIRMED 365 DAY

ASIAN GAMES 2018 EVENT – OFF AIR:SPONSOR BENEFIT FREQ

VIP DAILY TIKET GAMES 8 TICKETS

1ST CAT DAILY TICKET GAMES 12 TICKETS

DAILY TICKETS 50 TICKETS

VIP OPENING CEREMONY 8 TICKETS

VIP CLOSING CEREMONY 8 TICKETS

1ST CAT OPENING CEREMONY 20 TICKETS

1ST CAT CLOSING CEREMONY 20 TICKETS

PAID

US$ 1,5 M

BELOW THE LINEJAKARTA PALEMBANG COST /UNIT (IDR) TOTAL VALUE (IDR) TOTAL BTL

T BANNER 1 X 3 M 150 150 300 PCS 2,000,000 431 GAME 258,600,000,000 267,960,000,000GATE ENTRANCE Shared Logo 15 5 20 UNIT 20,000,000 18 DAY 7,200,000,000BOOTH 3 X 3 M SPACE ONLY 3 3 6 PCS 20,000,000 18 DAY 2,160,000,000

ABOVE THE LINECOST /UNIT (IDR) TOTAL VALUE (IDR) TOTAL ATL

PRINT ADS 1/2 page FC omnibus 50 INST 270,000,000 25% PACK 3,375,000,000 4,470,000,000

DIGITAL imposed full logo 365 DAY 3,000,000 100% PACK 1,095,000,000

EVENT - OFF AIRCOST /UNIT (IDR) TOTAL VALUE (IDR) TOTAL EVENT OFF AIR

VIP DAILY TICKET GAMES 8 TICKET 15 HARI 120 TICKET1st CAT DAILY TICKET GAMES 12 TICKET 15 HARI 180 TICKETDAILY TICKET GAMES 75 TICKET 15 HARI 1125 TICKETVIP OPENING CEREMONY 8 TICKET 1 HARI 8 TICKETVIP CLOSING CEREMONY 8 TICKET 1 HARI 8 TICKET1st CAT OPENING CEREMONY 20 TICKET 1 HARI 20 TICKET1st CAT CLOSING CEREMONY 20 TICKET 1 HARI 20 TICKET

INTELLECTUAL PROPERTY300 ,000 ,000 ,000

572,430,000,000

website & other online platform: to be confirmed

QTY FREQ QTY

TOTAL VALUE IDR

FREQ QTY

FREQ QTYnewspaper : to be confirmed

SUPPORTING VALUE

Brand Exposure

Promotion, Look of The Games & Socialization– March 5-6, 2017

Promotion, Look of The Games & Socialization– March 5-6, 2017

Promotion, Look of The Games & Socialization– March 5-6, 2017

Promotion, Look of The Games & Socialization– March 5-6, 2017

Promotion, Look of The Games & Socialization– March 5-6, 2017

Promotion, Look of The Games & Socialization– March 5-6, 2017

Promotion, Look of The Games & Socialization– March 5-6, 2017

Promotion, Look of The Games & Socialization– March 5-6, 2017

Promotion, Look of The Games & Socialization– March 5-6, 2017

Thank youSALES & MARKETING DEPARTMENT INASGOC KOMITE OLIMPIADE INDONESIA FX PLAZA, OFFICE TOWER 19th Floor Jl. Jend. Sudirman Jakarta - Indonesia