proposal submitted to al-madinah international university himani bhambani manager- international...

Proposal submitted

to

Al-Madinah International University

Himani BhambaniManager- International Sales

+91-9910244144Himani.bhambani@shiksha.com

Nandita Bandopadhyay Head International Sales

+91-98116-97252nandita@shiksha.com

Prakash SangamBusiness Head

# +91 98105 58917prakash.sangam@naukri.com

Contents of the Presentation

1. Introduction to Naukri.com and Shiksha.com

2. Summary of client requirement and Proposed Activities

3. Plan in Detail :Shiksha.com

4. Plan Summary

1. Introduction to Naukri.com & Shiksha.com

About Info Edge India Limited

Indian Matrimonials - We Match Better

India's Property Bazaar

• India’s largest and only publicly listed Internet company

India’s No.1 Job Site

120mn Page Views/month

1.5m unique visitors/month

16 million Registered Profiles

About Naukri.com

About Shiksha.com

• India’s fastest growing education portal

• Launched in May ’08

• Empowers students with information to make the right career/

education choice

• Helps institutes with their admission requirements by matching and

directing the right students to relevant institutes

• 50000 unique visitors daily

• Over 5 million views/month of institutes and colleges

• 7000 career related questions asked and answered every month

Shiksha.com vis a vis Competition(Source: Alexa.com 16.08.11)

shiksha.com

Print

Search Engine Marketing

Online Advertising

Social Media Marketing

Events

Alliances

Marketing Initiativesshiksha.com strives to create a front-line presence for itself on all mediums where students interact.

Online – We advertise heavily on Rediff, Yahoo, Google & other sites

Print – Shiksha is a frequent advertiser on Education supplements of all leading dailies

Social Media – Shiksha actively engages with students on Orkut, Yahoo Answers and other popular forums

OOH – Shiksha also advertises on OOH (LCD Screens etc.) to reach students in Cafes and popular joints

Events & Alliances – Shiksha is an active participant at Education events and enjoys an alliance with many education partners

Television Commercial

http://www.youtube.com/watch?v=Uasya8yiiSE

shiksha.com in Print

Print Campaigns

shiksha.com on Google

Search Engine Marketing

shiksha.com on Yahoo!

Online Advertising

Social Media Marketing

Events

2. Client Requirements & Proposed Activities

Summary of Al-Madinah International University Requirements

• Promote South East Asia and Al-Madinah International

University as a destination for higher education amongst

Indian students

• Inform Indian students about the benefits of studying in South

East Asia and Al-Madinah International University

• Promote courses offered by Al-Madinah International

University

• Set a platform for the Institute to interact directly with the

prospective student

Plan objective & proposed activities

Objective

• Build Awareness of South East Asia as an ideal education

destination and generate relevant enquiry from students

Activities

• Various Brand-building solutions on Shiksha linked to

information about South East Asia and Al-Madinah

International University and capturing responses

3. Plan in detail

Navigating to Study Abroad from Homepage

Proposed Solution 1

• Cut-through visibility on all Study in South East Asia pages

• Objective: Establish Al-Madinah International University as the premier education university in South East Asia

• Achieved through: Shoshkele on South East Asia Country page and Institutes page and Top sticky Listing through the Country sponsor product (shared by 2 Universities)

Proposed Solution 2

• Enhanced visibility on Study in South East Asia pages

• Objective: Top of mind salience

• Achieved through: 1st RHS Banner. High on visibility and response generation (200*200 pixels; shared by 2 Universities)

Proposed Solution 3

• Presence on Study in South East Asia pages through banners

• Objective: Top of Mind salience

• Achieved through: Top RHS Banner (728*90; shared by 5 Univs.) on all pages related to Study in South East Asia OR Rotating RHS banner on South East Asia country page (200*200; shared by 5 Univs)

Proposed Solution 4

• Presence on all Study in South East Asia pages through main listings with lead capture form

• Objective: Showcase the Institute as the premier one and capture details of interested students

• Achieved through: Main Listing on List of Universities on Study in South East Asia. No character limitation on listings, upload upto 25 Pictures and 25 videos in gallery, upload application forms, brochures, customized information forms and capture contact details of interested students through Lead capture forms.

Proposed solutions on Shiksha 1.Country Sponsor + free top sticky listing

Country Sponsor + free top sticky listing : gives maximum visibility on South East Asia Country page

Proposed solutions on Shiksha 2. Country page 1st rotating Banner 200X200 pixels

Country page 1st Rotating banner: Shared amongst 2 institutes

Proposed solutions on Shiksha 3a. South East Asia Top Banner 728X90 pixels

Top right Hand Side Banner (to be shared by 5 Universities) increase awareness, visibility & boost response from across student community with pan India presence.

Proposed solutions on Shiksha 3b. Country page rotating Banner 200X200 pixels

Country page Rotating banner: Shared amongst 5 other institutes

4. Proposed solutions on Shiksha Main Institute Listing

Main Institute listing: prioritize your listing display and ensure rotation always on top amongst other Main Institutes.

Response capture• All Shiksha solution could be linked to a landing page with a

response capture form either hosted on Shiksha or could be linked to Al-Madinah International University website

Response capture on Shiksha.com Response capture on client site

Example: CIBT on Shiksha.com You can utilize the traffic by converting them into admission queries through lead capture form in case of a paid subscription

Engage directly with interested students

Response Viewer accessible on purchase of subscription

4. Plan Summary

Plan Summary

Vehicle Activity6 MonthsCost ($)

1 yearCost ($)

Shiksha.comCountry Sponsor + Free static top most sticky listing 5300 10500

Shiksha.com Country Page 1st Rotating Banner 3500 6800

Shiksha.com Study Abroad Top banner 2250 4250

Shiksha.com Country Page Rotating Banner 1100 2000

Shiksha.com Main Institute Listing 400 700

Note: All banners except Country Sponsor have to be subscribed with a Main Institute Listing

Payment Terms & Conditions*

• This proposal is valid till 31st-Aug-2011. The prices may vary after that.

• All payments are 100% Advance.

• Payment has to be made in USD either through bank transfer or online

credit card

• For detailed terms and conditions, please visit the ‘Terms & Conditions’

section on the Home page of www.shiksha.com

Himani Bhambani+91-9910244144

Himani.bhambani@shiksha.com

Contact Us

Nandita Bandopadhyay +91-98116-97252

nandita@shiksha.com