proposal submitted to al-madinah international university himani bhambani manager- international...
TRANSCRIPT
Proposal submitted
to
Al-Madinah International University
Himani BhambaniManager- International Sales
Nandita Bandopadhyay Head International Sales
Prakash SangamBusiness Head
# +91 98105 [email protected]
Contents of the Presentation
1. Introduction to Naukri.com and Shiksha.com
2. Summary of client requirement and Proposed Activities
3. Plan in Detail :Shiksha.com
4. Plan Summary
1. Introduction to Naukri.com & Shiksha.com
About Info Edge India Limited
Indian Matrimonials - We Match Better
India's Property Bazaar
• India’s largest and only publicly listed Internet company
India’s No.1 Job Site
120mn Page Views/month
1.5m unique visitors/month
16 million Registered Profiles
About Naukri.com
About Shiksha.com
• India’s fastest growing education portal
• Launched in May ’08
• Empowers students with information to make the right career/
education choice
• Helps institutes with their admission requirements by matching and
directing the right students to relevant institutes
• 50000 unique visitors daily
• Over 5 million views/month of institutes and colleges
• 7000 career related questions asked and answered every month
Shiksha.com vis a vis Competition(Source: Alexa.com 16.08.11)
shiksha.com
Search Engine Marketing
Online Advertising
Social Media Marketing
Events
Alliances
Marketing Initiativesshiksha.com strives to create a front-line presence for itself on all mediums where students interact.
Online – We advertise heavily on Rediff, Yahoo, Google & other sites
Print – Shiksha is a frequent advertiser on Education supplements of all leading dailies
Social Media – Shiksha actively engages with students on Orkut, Yahoo Answers and other popular forums
OOH – Shiksha also advertises on OOH (LCD Screens etc.) to reach students in Cafes and popular joints
Events & Alliances – Shiksha is an active participant at Education events and enjoys an alliance with many education partners
Television Commercial
http://www.youtube.com/watch?v=Uasya8yiiSE
shiksha.com in Print
Print Campaigns
shiksha.com on Google
Search Engine Marketing
shiksha.com on Yahoo!
Online Advertising
Social Media Marketing
Events
2. Client Requirements & Proposed Activities
Summary of Al-Madinah International University Requirements
• Promote South East Asia and Al-Madinah International
University as a destination for higher education amongst
Indian students
• Inform Indian students about the benefits of studying in South
East Asia and Al-Madinah International University
• Promote courses offered by Al-Madinah International
University
• Set a platform for the Institute to interact directly with the
prospective student
Plan objective & proposed activities
Objective
• Build Awareness of South East Asia as an ideal education
destination and generate relevant enquiry from students
Activities
• Various Brand-building solutions on Shiksha linked to
information about South East Asia and Al-Madinah
International University and capturing responses
3. Plan in detail
Navigating to Study Abroad from Homepage
Proposed Solution 1
• Cut-through visibility on all Study in South East Asia pages
• Objective: Establish Al-Madinah International University as the premier education university in South East Asia
• Achieved through: Shoshkele on South East Asia Country page and Institutes page and Top sticky Listing through the Country sponsor product (shared by 2 Universities)
Proposed Solution 2
• Enhanced visibility on Study in South East Asia pages
• Objective: Top of mind salience
• Achieved through: 1st RHS Banner. High on visibility and response generation (200*200 pixels; shared by 2 Universities)
Proposed Solution 3
• Presence on Study in South East Asia pages through banners
• Objective: Top of Mind salience
• Achieved through: Top RHS Banner (728*90; shared by 5 Univs.) on all pages related to Study in South East Asia OR Rotating RHS banner on South East Asia country page (200*200; shared by 5 Univs)
Proposed Solution 4
• Presence on all Study in South East Asia pages through main listings with lead capture form
• Objective: Showcase the Institute as the premier one and capture details of interested students
• Achieved through: Main Listing on List of Universities on Study in South East Asia. No character limitation on listings, upload upto 25 Pictures and 25 videos in gallery, upload application forms, brochures, customized information forms and capture contact details of interested students through Lead capture forms.
Proposed solutions on Shiksha 1.Country Sponsor + free top sticky listing
Country Sponsor + free top sticky listing : gives maximum visibility on South East Asia Country page
Proposed solutions on Shiksha 2. Country page 1st rotating Banner 200X200 pixels
Country page 1st Rotating banner: Shared amongst 2 institutes
Proposed solutions on Shiksha 3a. South East Asia Top Banner 728X90 pixels
Top right Hand Side Banner (to be shared by 5 Universities) increase awareness, visibility & boost response from across student community with pan India presence.
Proposed solutions on Shiksha 3b. Country page rotating Banner 200X200 pixels
Country page Rotating banner: Shared amongst 5 other institutes
4. Proposed solutions on Shiksha Main Institute Listing
Main Institute listing: prioritize your listing display and ensure rotation always on top amongst other Main Institutes.
Response capture• All Shiksha solution could be linked to a landing page with a
response capture form either hosted on Shiksha or could be linked to Al-Madinah International University website
Response capture on Shiksha.com Response capture on client site
Example: CIBT on Shiksha.com You can utilize the traffic by converting them into admission queries through lead capture form in case of a paid subscription
Engage directly with interested students
Response Viewer accessible on purchase of subscription
4. Plan Summary
Plan Summary
Vehicle Activity6 MonthsCost ($)
1 yearCost ($)
Shiksha.comCountry Sponsor + Free static top most sticky listing 5300 10500
Shiksha.com Country Page 1st Rotating Banner 3500 6800
Shiksha.com Study Abroad Top banner 2250 4250
Shiksha.com Country Page Rotating Banner 1100 2000
Shiksha.com Main Institute Listing 400 700
Note: All banners except Country Sponsor have to be subscribed with a Main Institute Listing
Payment Terms & Conditions*
• This proposal is valid till 31st-Aug-2011. The prices may vary after that.
• All payments are 100% Advance.
• Payment has to be made in USD either through bank transfer or online
credit card
• For detailed terms and conditions, please visit the ‘Terms & Conditions’
section on the Home page of www.shiksha.com
Himani Bhambani+91-9910244144
Contact Us
Nandita Bandopadhyay +91-98116-97252