promoting events with social media to boost seo by suzanne mcdonald of designated editor
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Promoting Events With Social Media to Boost SEO
Designated Editor Speaking Series
Suzanne McDonald | Content & Social Strategist
Sue@DesignatedEditor.com
Boston/Cambridge SEO Meetup
@Sue_DesigEditor
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Challenges we’ll address
@Sue_DesigEditor
o Which tools will help me organize my event?
o Which tools are best for promoting my event?
o How can I possibly manage more?
o How can I measure and show ROI?
o How can I grow my attendance?
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6 years Page 1
Masters in Journalism & Mass Communications BA in Journalism
Social Media Strategies professor
suzanne’s experience
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4 stages to leverage new media
@Sue_DesigEditor
Stage 1 Setting up your event
Stage 2 Promoting your event
Stage 3 Day-of event
Stage 4 Post-event analysis & ROI
www.designatededitor.com 6 @Sue_DesigEditor http://blog.eventbrite.com/social-commerce-a-global-look-at-the-numbers/
Traffic sources
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Stage 1 Setting up your event
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Utilize online ticketing platforms
Use your target audience’s vocabulary
Establish an integrated editorial calendar
Determine which platforms are best
Choose a distinct but natural hashtag
Pick venues and suppliers who are active
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Keywords: Your prospects’ vocabulary
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Keywords: Include in Titles and Descriptions
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Editorial calendars
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Stage 2 Promoting your event
@Sue_DesigEditor
Think multichannel and integration
Make your website the information hub
Share and link back to your blog
Feature your speakers and guests
Create social incentives to bring friends
Keep in touch with attendees & RSVPs
www.designatededitor.com 13 @Sue_DesigEditor http://www.bitrebels.com/social/social-media-strategy-engage-fans/
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Events
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• Towns & cities • Education • Gender
• Marital status • Interests & Likes • Age
Targeting ads
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http://www.readwriteweb.com/cloud/assets_c/2011/09/infographic_abs_final-33590.php @Sue_DesigEditor
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Blog: helpful, not boring
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Groups worth joining?
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Other ways to get the word out
@Sue_DesigEditor
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QR codes: How to make ’em
http://www.comscoredatamine.com/2011/12/20-million-americans-scanned-a-qr-code-in-october/ @Sue_DesigEditor
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Stage 3 Day-of event
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Encourage live blogging & sharing
Be sure to display hashtag everywhere
Engage and respond, address issues
Create a lounge for social users to meet
Take questions via Twitter
Broadcast the event via UStream
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Connections
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www.designatededitor.com 28 @Sue_DesigEditor http-_digsandbox.com_blog_2012_02_marketing-with-pinterest-infographic_
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Show your expertise visually or curate others’
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Stage 4 Post-event analysis & ROI
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Determine power users
Keep in touch with influencers
Share upcoming events, offer discounts
Monitor chatter & assess success
Publicize event’s impact across all channels
Compile promo material for next year now
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Tools to drive blogs & content
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who is your audience?
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Stage 4 How are we doing?
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Engagement & Relevance
Facebook Insights
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Google Analytics
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Understand & relate to donors
Boost attendance and awareness
More efficient & effective
You’ll know what’s working
Longer-lasting vs. paid media
Hear and address issues as they arise
Broader brand-building boosts awareness
Perks: Social media for event planning
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In-person engagement
Questions?
Designated Editor Speaking Series
Happy to help!
Promoting Events With Social Media to Boost SEO
Suzanne McDonald | Content & Social Strategist
Sue@DesignatedEditor.com
@Sue_DesigEditor
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