promoting entrepreneurship in india's auto-rickshaw and taxi services - akshay mani
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Promoting Entrepreneurship in India’s Auto-rickshaw and Taxi ServicesAkshay Mani, Program Manager, Integrated Urban Transport, EMBARQ India
Characterization of Intermediate Public Transport (IPT)
Why is it important to focus on IPT?
Significant Market Size
Significant Mode Shares
Policy Vision for the IPT Sector in India
Daily Commute Trips
Short distance
Non-motorized transport
Long distance
Public transport
IPT as feeder mode
Non-Commute Trips
Short distance
Non-motorized transport
Long distance
Public transport
IPT as feeder mode
IPT (door-to-door service)
What are the challenges?
Drivers
PassengersCity
EMBARQ India’s Activities
Research and Publications
Literature review
Role of Auto-rickshaws in sustainable transport
Case studies – Mumbai, Rajkot
City Demonstration
Projects
Rajkot partnership
Replicating in other cities
Policy/regulation
IPT policy
Permits and fares
Entrepreneurship
Identification of
opportunities
Supporting entrepreneurs
Creation of platforms for knowledge exchange
(blogs, events)
Entrepreneurship Opportunities
Vehicles and engines
Organized services
RidesharingAdvertising
Technology based
information and location services
Organized auto-rickshaw services
G-Auto
Ahmedabad
Rajkot
Autowale
Pune
Bangalore
Three Wheels United
Bangalore
Rickshawale
Mumbai
Radio Tuk Tuk,
Gurgaon
Need to understand why
they did not succeed. Policy
barriers, finance?
They are operating at a
small scale, and need to scale-up
to provide benefits
Organized auto-rickshaw services have been initiated in many cities
Implementation of Fleet auto-rickshaw Service in Rajkot
Implementation Process
Selection of type of service
Selection of partners
Development of service
characteristics
Development of implementation
schedule
Partnership agreement Launch
Scaling up of service
Monitoring and evaluation
Selection of Type of Fleet Service
• Non-profit organizational model• Drivers as members and operating under a
brand (such as G-Auto)• Vehicle ownership with drivers
Organizational Model
• Driver benefits (insurance, uniform)• Vehicle improvements• Administrative expenses (staff salaries, travel,
telephone, office)
Costs
• Grants• Service fees (stands, dial-a-rickshaw)• Advertising
Revenues
Selection of Key Service Characteristics
• Call-auto service at centralized number (24-hrs)
Dial-a-Rickshaw Service
• Metered auto-rickshaw service at railway station and ST bus stand
• Booth facility with receipts
Fleet Service at key transit hubs
• Meter-based fares based on government regulationsFare system
• Licensed and trained drivers, with uniformsDriver
characteristics
• Vehicles with environmental and safety certifications
Vehicle performance
Selection of Strategic Partner
• Tender notice inviting technical bids for fleet auto-rickshaw service – November 2011
Tender Notice – Invitation for Technical Bids
• Strategic partner (Nirmal Foundation) selected based on tender applications – December 2011
Selection of Strategic Partner
Partnership Agreement – May 2012
Rajkot Municipal
Corporation
EMBARQ India
Nirmal Foundatio
n
Partner roles and responsibilities
Partners Roles/Responsibilities
Rajkot Municipal Corporation (RMC)
• Initial funding support• Provision of office infrastructure• Public outreach• Stakeholder management
Strategic Partner (Nirmal Foundation)
• Implementation of fleet auto-rickshaw service, with minimum service requirements such as branded service, dial-a-rickshaw, meter-based fares, licensed drivers, social welfare to drivers, and minimum size of fleet (500 in 1 year)
EMBARQ India (technical partner/advisor)
• Technical advice to partners for addressing any challenges, and improving quality of service
• Monitoring and evaluation of service at frequent intervals
• Measuring and reporting the benefits of service to Rajkot and its citizens
Key Implementation Activities
•Public outreach to bring visibility for service to citizens through media channels
Public outreach
• Initial fleet of 50 auto-rickshaws launched on July 13th, 2012Launch of service
• Fleet size: scale-up fleet size to more than 500 within one year of operation
• Location: scale-up service to various locations across Rajkot (railway station, ST bus stand)
Scale-up of Service
• Documenting the benefits of fleet auto-rickshaw service to the citizens of Rajkot, to drivers, and Rajkot city
Documenting and monitoring benefits
Benefits of fleet organization
Brand image and public perception Elimination of refusals Formal meter-based fares Dial-a-rickshaw service Operational efficiencies – reduction in empty trips Reduction in operating and maintenance costs due to fleet management Higher earnings for drivers Environmental benefits due to operational efficiencies and cleaner vehicles
What can other cities learn from Rajkot City government can play a leadership role in
bringing reforms Stakeholder involvement and management is essential during the project Understanding the role of auto-rickshaws and key challenges upfront is important to identify reform initiatives Public private partnership (PPP) can be viable to bring reforms City government can bring visibility to the initiative through active public outreach, and representation at various forums
Key issues
Finance
Regulation
Institutional issues
Mentorship, business
development
Marketing and public awareness
Infrastructure
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