promoting ecollections

Promoting eCollectionsOCPL Collection Development Workshop

3/26/14

Presented by Monica KurylaDirector of Innovative Information Access

Fayetteville Free Library

Ways to Provide Access to e-Content

Digital Catalogs-3M and Overdrive

Circulating Devices w/ preloaded content (holdable and non-holdable)

Circulating kits including preloaded devices

Preloaded iPad for Roving reference Service (in-house and outside the library)

Purchase on Demand (non-holdable circ devices)

In house devices w/ preloaded content on display

Promote Your e-Collections Cheaply

Request and use vendors promotional materials. They are free!

Create in house displays to highlight content availability in multiple formats. Use stickers on book covers and bookmarks.

Use digital signage to highlight bestselling titles available and create designated stations for eBook discovery and access.

Train staff to promote content and the multiple ways to access content through transactions with patrons

Promote content and access points during programs or training sessions with patrons.

Promote through social media and your own website and link to digital catalog whenever possible.

Questions?

Fayetteville Free LibraryHomepage: www.fflib.orgTwitter: @fayettevillelibFacebook: www.facebook.com/fayfreelibrary

Monica KurylaDirector of Innovative Information Accessmkuryla@fflib.org@mkuryla

Susan ConsidineExecutive Director sconsidine@fflib.org@sconsidine