promising techniques used by social media savvy funders [webinar]

Promising Techniques for Social Media

Savvy Funders

Jereme Bivins

Social Media Manager

Foundation Center

@jcbivins II @fdncenter

November 29, 2012

Beeta Jahedi

Manager, Learning Services

Philanthropy New York

The Dark Times

Today's Tool Roundup: http://bit.ly/socialfunders

The Dark Times

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A New Age...

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Information... Overload

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Listen

Transparency 2.0

• Social Profiles of

Nearly 1,500

Foundations

• Links to each Social

Network

• Find Your Peers

http://maps.foundationcenter.org/glasspockets/transparency.php

Listen

Smartr by Xobni

• See your e-mail

contacts social

profiles

• Find common

connections

http://xobni.com/

Listen

LinkedIn InMaps

• Map your LinkedIn

connections

• Find connections or

clusters of contacts

for advice, jobs, etc.

http://inmaps.linkedinlabs.com/

[This image borrowed from Beth Kanter: http://ow.ly/fG01D]

Dashboards

Thrive by Small Act

• Social CRM

• Twitter, Facebook,

Flickr

• Pre-schedule posts

• Detailed reporting

http://smallact.com/

Dashboards

Thrive by Small Act

• Social CRM

• Twitter, Facebook,

Flickr

• Pre-schedule posts

• Detailed reporting

http://smallact.com/

Dashboards

Hootsuite

• Twitter, Facebook,

Google+, Instagram,

and more

• Pre-schedule posts

• Detailed reporting

• Google Analytics

Integration

http://hootsuite.com/

Dashboards

Hootsuite

• Twitter, Facebook,

Google+, Instagram,

and more

• Pre-schedule posts

• Detailed reporting

• Google Analytics

Integration

http://hootsuite.com/

Dashboards

Bottlenose

• Twitter, Facebook,

and LinkedIn

• Integrated Inbox

• Trending Topics

• Sonar

http://bottlenose.com/

Dashboards

Bottlenose

• Twitter, Facebook,

and LinkedIn

• Integrated Inbox

• Trending Topics

• Sonar

http://bottlenose.com/

Dashboards

Crowdbooster

• Twitter, Facebook

Page, and Bit.ly

• Best Time to Tweet

• Influential Tweeps

• Top Content (and

suggested cross-

links)

http://crowdbooster.com/

Dashboards

Buffer

• Twitter, Facebook

Page, and Bit.ly

• Automatic post

scheduling

• Best Time to Tweet

(with Social Bro)

• Simple metrics

http://bufferapp.com/

Dashboards

Buffer

• Twitter, Facebook

Page, and Bit.ly

• Automatic post

scheduling

• Best Time to Tweet

(with Social Bro)

• Simple metrics

http://bufferapp.com/

Readers

Google Reader

• Simple RSS Reader

• Share Content from

the Reader

• Subscribe to your

favorite sites, blogs

http://reader.google.com/

Readers

Pulse

• News/Topic

Aggregator

• Share Content

Socially

• Pull-in Popular

News Items

o Read What

Everyone Else

is Reading

• Beautiful, Dynamic

Interface

http://pulse.me/

Readers

Flipboard

• Social News

Aggregator

• Share Content

Socially

• Magazine-Like

Interface

• Mobile Only

http://flipboard.com/

Readers

Thirst

• Twitter Topic

Aggregator

• Read What Your

Friends Are Sharing

• See More Info/Media

on a Topic

• iCloud-Synced

Twitter Client

o Don't read the

same thing

twice

http://thirst.co/

Monitor & Track

Google Alerts

• Simple & Free

• Monitor Your

Organization Name,

Key Colleagues

• Delivered to Your

Inbox

http://alerts.google.com/

Monitor & Track

RowFeeder

• Automatic Tracking

• Monitor Your

Organization Name,

Twitter Handle,

Campaign Tags

• Sync to Google

Docs

• Generate Reports

http://rowfeeder.com/

Monitor & Track

RowFeeder

• Automatic Tracking

• Monitor Your

Organization Name,

Twitter Handle,

Campaign Tags

• Sync to Google

Docs

• Generate Reports

http://rowfeeder.com/

Monitor & Track

Google Analytics

• Tracks Web Traffic

• Assess Content &

Campaign

Performance

http://analytics.google.com/

Monitor & Track

Topsy

• Tracks Social

Sharing of URLs

• Shows Who's

Sharing Your Links

• Help Build Rapport

with Influencers,

Media

http://topsy.com/

Refine Your Approach

What does the data say?

• Where's your traffic coming

from?

• Which content receives the

most 'Likes' and shares?

• How does this impact your

other communications

channels?

Today's Tool Roundup: http://bit.ly/socialfunders

Thank you!

Today's Tool Roundup: http://bit.ly/socialfunders

Questions?

Contact

jer@foundationcenter.org

Connect with me:

Jereme Bivins

Social Media Manager

Foundation Center

@jcbvins II @fdncenter

For Program Feedback or Other Questions:

Beeta Jahedi

Manager, Learning Services

Philanthropy New York79 Fifth Avenue, 4th

Flr.

New York, NY 10003

bjahedi@philanthropynewyork.org

Today's Tool Roundup: http://bit.ly/socialfunders