project of bread
Post on 21-Nov-2014
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Project ofFlavored Panem
OrangeBread
strawberry bread
ChocolateBread Lemon
BreadBananaBread
Presented byAbdul Wahab WaseemYasir IqbalNimra Shahid
MARKET ANALYSIS• Why this product are launch• Needs
LOGO
BRAND MANTRA
Nashta Halka Phulka Sa
Introduction
Meaning of flavored panem Quality Innovation
Our mission is to provide fullest different flavor bread from grain not merely for sake of convenience but with sustainability & nourishment as our focus we strive to make bread with integrity and honesty.
Our vision is to create an environment that inspires better quality of life. Our product created with intention process is mindful & result is savored and enjoyed product. We are passionate about baking different flavored bread.
OBJECTIVES
Our main objective is to introduce flavor panem all over the Pakistan.
SWOT ANALYSIS
StrengthOur company have ability to manufacture different
Flavors.We have advance technology.We are good in Quality.
WeaknessWe have less recourses of finance. Our company position level is low as compare to our
competitors.Distribution channels are limited
OpportunityPopulation increases In future we come up with new flavor including Zera,
Garlic, Ginger flavors
ThreadsLess economic growth of the population.Competitors.Cost of production can increase.
Competitors:
Dawn Bread Gourmet Shezan Wonder Bread Cakes and Bakes Different Bakery Breads
SEGMENTATION TARGET POSITION
• Effort to increase a company’s precision marketing. We have done the segmentation on the basis of the following variables:
GeographicDemographicPsychographicBehavioral
Geographic: Divide Lahore in different segments according to areas and markets. E.g. DHA, MODAL TOWN, GULSHAN-E-RAVI
Demographic: Divided markets into groups based on variables such as age, income, social class, occupation & their life cycle.
Psychographic: To analyze the psyche of the people of Lahore we divide them in social class, life style and personality.
Behavioral: In behavioral we are focusing on benefits, interest of people.
Targeting market Income Group: Youth & children: Travelers:
Positioning Create a positive image in the minds of customer. We are providing quality product to fulfill the needs of people.
Ingredients: Flour WaterSaltYeastSugarCooking OilFlavor Preservatives:Calcium propionateCalcium acetate
Quantity per Badge:Flour 130 kgSugar 6 kgCooking Oil 2 kgYeast 2 kgEmprovel 240 gmCalcium propionate 250 gmCalcium acetate 100 gmWater 62 litersFlavor as per requirement
MARKET MIX’S
PRICE Product
Quantity in pieces
Price in Rs.
Panem Bread
8 piece
Rs. 22
Panem Bread
14 piece
Rs. 35
Panem Bread
18 piece
Rs. 55
PLACE Our distribution channels in Lahore are: Bakeries Super stores Departmental stores Marts
We mainly focus on the retailers & Bakeries because they are the only source which delivers our product to the final consumer.
PRODUCT
BenefitsFlavorsStrong bones8 hours energyVitamin A & D
Features Delight bread has different flavors
Make the bones strong
Repair the dead tissues of the body
Source of creating blood
Enriched with vitamin A & D
Glow the body & skin
Reduce fat & Carbohydrates
PROMOTION ELECTRONIC MEDIA
PRINT MEDIA
Tv Radio News paper Magazines Billboard
Ptv Fm 101 Awaz Bacho ki Duniya Gulbrg
Cartoon Network Fm 103 Jang Sunday Magazine D.H.A
Nick tv Fm 90 Dawn Akhbar-e-Jahan Cant
Ary Fm 89 Express Family Magazine Station
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