Project ofFlavored Panem

OrangeBread

strawberry bread

ChocolateBread Lemon

BreadBananaBread

Presented byAbdul Wahab WaseemYasir IqbalNimra Shahid

MARKET ANALYSIS• Why this product are launch• Needs

LOGO

BRAND MANTRA

Nashta Halka Phulka Sa

Introduction

Meaning of flavored panem Quality Innovation

Our mission is to provide fullest different flavor bread from grain not merely for sake of convenience but with sustainability & nourishment as our focus we strive to make bread with integrity and honesty.

Our vision is to create an environment that inspires better quality of life. Our product created with intention process is mindful & result is savored and enjoyed product. We are passionate about baking different flavored bread.

OBJECTIVES

Our main objective is to introduce flavor panem all over the Pakistan.

SWOT ANALYSIS

StrengthOur company have ability to manufacture different

Flavors.We have advance technology.We are good in Quality.

WeaknessWe have less recourses of finance. Our company position level is low as compare to our

competitors.Distribution channels are limited

OpportunityPopulation increases In future we come up with new flavor including Zera,

Garlic, Ginger flavors

ThreadsLess economic growth of the population.Competitors.Cost of production can increase.

Competitors:

Dawn Bread Gourmet Shezan Wonder Bread Cakes and Bakes Different Bakery Breads

SEGMENTATION TARGET POSITION

• Effort to increase a company’s precision marketing. We have done the segmentation on the basis of the following variables:

GeographicDemographicPsychographicBehavioral

Geographic: Divide Lahore in different segments according to areas and markets. E.g. DHA, MODAL TOWN, GULSHAN-E-RAVI

Demographic: Divided markets into groups based on variables such as age, income, social class, occupation & their life cycle.

Psychographic: To analyze the psyche of the people of Lahore we divide them in social class, life style and personality.

Behavioral: In behavioral we are focusing on benefits, interest of people.

Targeting market Income Group: Youth & children: Travelers:

Positioning Create a positive image in the minds of customer. We are providing quality product to fulfill the needs of people.

Ingredients: Flour WaterSaltYeastSugarCooking OilFlavor Preservatives:Calcium propionateCalcium acetate

Quantity per Badge:Flour 130 kgSugar 6 kgCooking Oil 2 kgYeast 2 kgEmprovel 240 gmCalcium propionate 250 gmCalcium acetate 100 gmWater 62 litersFlavor as per requirement 

MARKET MIX’S

PRICE Product

  Quantity in pieces

  Price in Rs.

Panem Bread

8 piece

Rs. 22

Panem Bread

14 piece

Rs. 35

Panem Bread

18 piece

Rs. 55

PLACE Our distribution channels in Lahore are: Bakeries Super stores Departmental stores Marts 

We mainly focus on the retailers & Bakeries because they are the only source which delivers our product to the final consumer.

PRODUCT

BenefitsFlavorsStrong bones8 hours energyVitamin A & D

Features Delight bread has different flavors

Make the bones strong

Repair the dead tissues of the body

Source of creating blood

Enriched with vitamin A & D

Glow the body & skin

Reduce fat & Carbohydrates

PROMOTION ELECTRONIC MEDIA

PRINT MEDIA

Tv Radio News paper Magazines Billboard

Ptv Fm 101 Awaz Bacho ki Duniya Gulbrg

Cartoon Network Fm 103 Jang Sunday Magazine D.H.A

Nick tv Fm 90 Dawn Akhbar-e-Jahan Cant

Ary Fm 89 Express Family Magazine Station