professional business writing

Professional Business Writing

Antonio Gokou – Sales Manager

Summary

Introduction

I. Atelier CréAttrait

II. My assignments

III. Learning through this work placement

Conclusion

Introduction

Atelier CréAttrait: Young Dynamic Innovative Striving for the French craft industry

How would you define costume jewelry?

Fashion jewelry, junk jewelry, fake jewelry, or fallalery

Ornamentation to complement a particular fashionable costume or garment

Purpose: look appealing

Made of less valuable materials than fine jewels: Crystal Base metals Glass Wood Synthetic stones Plastic

The costume jewelry market

Main figuresMain figures Global income: 1.1 billion € in 2010 in France. (Precepta) Annual growth: 4.5%

Why?Why? The recovery of purchasing power More attractive prices

Manifold retailing channelsManifold retailing channels

Costume jewelry specialists (Claire’s, Agatha, Brigitte Bijoux…) Jewelers Hypermarkets Department stores Clothing stores Hair salons / beauty parlors

I. Atelier CréAttrait

Created in 2007

2009: launch of a new range of jewels made of anodized aluminum

2010: partnership with the Miss France comity

Atelier CréAttrait

Product design Buying the raw material Making the jewels Distribution channel

II. My assignments

BtoB mission: Canvassing in the Nord-Pas-De-Calais region

- Clothing stores- Hair salons - Beauty parlors

II. My assignments

BtoC missons Setting up party plans

II. My assignments

Promoting the brand on the internet Writing and publishing an article through an online magazine.

http://www.iam.fashizblack.com

II. My assignments

Other initiatives: Gala ISEG Markets

III. Learning through this work placement

Drawbacks: Not having a driving license Christmas time not being an appropriate time to canvass

Advantages: Negotiating on a daily basis Being able to take initiatives

Conclusion