professional branding

Professional BrandingThe Business of Marketing You

Agenda

Definition of Personal Branding

4 Steps to Branding

Going Virtual

What is Professional Branding?

Process of how you market yourself to others

Visible, available and relevant information about you

What Does that Include?

Interpersonal Skills

Physical Appearance

Virtual Appearance

It is YOU!!!

What do you think when you see the following?

4 Steps to Branding

Discover

Create

Communicate

Maintain

Step 1: Discover

What do you think of when you see your name?

What do you think other people think of when they see your name?

What would you like others to think of when they see your name?

What is My Brand?

Who are you?

What do you do?

What makes you unique?

What do you want to do?

SWOT Analysis

Step 2: Create

YOU

Appearance

Interpersonal Skills

Virtual Existence

Interpersonal Skills

Attitude/Personality

Communication Skills

Approachability

Appearance

Neat, Clean

Clothing

Grooming Habits

Demeanor

Creating Your Brand On-line

Same Name

Consistent Font for Name

Profile Picture

Target On-line Sites

On-line sites

FaceBook

Myspace

Twitter

LinkedIn

FriendFeed

Google Profiles

Wordpress

Blogger

Visual CV

YouTube

Step 3: Communicate

Status Feeds◦ Tweet – 3 times a day◦ Blog – Once a week

On-line Conversations Blog Marketing

◦ Comment on Other Blogs◦ Link to Other Blogs◦ Email Experts◦ Guest Post

Find & Track Posts/Discussion◦ Google Alerts◦ StumbleUpon◦ Board Tracker◦ Technorati◦ Backtype

Step 4: Maintain

Update Regularly

Interlink Your Web Presence◦ Knowem

◦ ZoomInfo

Google Yourself◦ “You are what Google says you are!”

YOU

Appearance

Interpersonal Skills

Virtual Existence

Questions

Holly Holman

Career Counselor

College of Technology | University of Houston

108 Technology 1 Building

713-743-4100

hholman@uh.edu