product photography. product photos are used for advertising for magazines and newspapers. product...

Product Photography

• Product photos are used for advertising for magazines and newspapers.

• Product photos are what you need to sell your “stuff” on eBay or Craigslist. Amazon.com sells millions of items every year using product photography.

The Role of Product Photography in Business

• In 2011, eBay has US$ 11.651 billion revenue and US$ 3.229 billion net income while Amazon.com has US$ 48.07 billion revenue and US$ 631 million net income.

• eBay.com is an online auction and shopping website while Amazon.com is the world’s largest online retailer.

Good product photography

• It captures attention.• It builds a good impression for the product.• It suggests better quality.• It overpowers the necessity of explanation.• It develops strong brand.• It delivers a lasting message.• It sells products.

Use a paper background so there is no edge

Use lights on both side for soft lighting and no shadows

You can use multiple lights for even more pizzazz

Close-ups of products

Reflection

Using a reflective surface to showcase your product can add interest.

Take a variety of photos of your product, at different angles, and some detail shots. Try different

lighting too. Try to create shadow.

Umbrellas

Reflectors

Lights

Products