product camp 2013 melbourne - jobs to be done
Post on 28-Nov-2014
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A basic overview of what I've learnt about Jobs To Be Done so far
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jobs to be done
marc galbraith
#JTBD
“ don't just buy products they hire them to do a job.”
a language
drilling a milkshake
http://www.youtube.com/watch?feature=player_detailpage&v=s9nbTB33hbg
job
social functional emotional
snickers v mars bars
truth emerges from action
the switch
timeline
new anxiety
new attraction
situation habits
dimensionalise
job map
bob moesta chris spiek clay christensen paul pedrazzi ryan singer john palmer ervin fowlkes revolve – timeline
credit
credit
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