product camp 2012 - harding

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This is a presentation I gave at 2012 Product Camp sponsored by Silicon Valley Product Manager's Association at the eBay campus.For best viewing, use the speaker notes.The presentation is a shorter version of the talk I gave on the "Tyranny of Benchmarking" in December, 2011 and covers 3 methods to help define and build awesome products including:- Best Imaginable Product- Design-as-a-Product- Self-as-a-CustomerThere are 3 examples explored for each method in detail.There are also 6 other examples in mini-format that follow to reinforce the concepts.Comments are welcome.

TRANSCRIPT

3 Methods to Define & BuildAwesome Products

Mike Hardinghttp://re.vu/MikeHarding

follow: @mah1

© 2012 Mike Harding – All Rights Reserved

let’s get to it…

A change in perspective is worth 80 IQ points.

- Alan Kay

BestImaginable

Product

BestImaginable

Product

Designas a

Product

BestImaginable

Product

Selfas a

Customer

Designas a

Product

BestImaginable

Product

BestImaginable

Product

BestImaginable

Product

What is the best imaginable experience possible?

BestImaginable

Product

BestImaginable

Product

BestImaginable

Product

BestImaginable

Product

BestImaginable

Product

BestImaginable

Product

BestImaginable

Product

BestImaginable

Product

BestImaginable

Product

what are you trying to accomplish?

BestImaginable

Product

BestImaginable

Product

is it best imaginable?

BestImaginable

Product

BestImaginable

Product

BestImaginable

Product

?

BestImaginable

Product

what are you trying to accomplish?

BestImaginable

Product

BestImaginable

Product

Designas a

Product

Designas a

Product

when is the last time you heard this about a hotel?

Designas a

Product

I love you, I love you, I love you!

Designas a

Product

I never met an Ace Hotel that I didn't like and so far I've

met 3 out of 4 of them.

Designas a

Product

My room came with a guitar which made me excited -

"Look, I could play a guitar!”

Designas a

Product

Loved the vintage feel but VERY clean and everything

done RIGHT.

Designas a

Product

This place is not just for hipsters darlings. We are 25 years too old for such a label and loved every little thing about our stay here!

Designas a

Product

LOVE LOVE LOVE The Ace in NYC.

Designas a

Product

For under $100/night, you can get  a great room in the heart of the Pearl District.

Designas a

Product

Ace Hotel Portland is very Portland. And by "Portland" I mean weird. In a good way.

Designas a

Product

It doesn't get better than the Ace!

Designas a

Product

Designas a

Product

Designas a

Product

Designas a

Product

Designas a

Product

Designas a

Product

Designas a

Product

Designas a

Product

Designas a

Product

Designas a

Product

Designas a

Product

BestImaginable

Product

Selfas a

Customer

Designas a

Product

Selfas a

Customer

Selfas a

Customer

Selfas a

Customer

Selfas a

Customer

Selfas a

Customer

Selfas a

Customer

Selfas a

Customer

Selfas a

Customer

Selfas a

Customer

Selfas a

Customer

Selfas a

Customer

Selfas a

Customer

Selfas a

Customer

Selfas a

Customer

Selfas a

Customer

Selfas a

Customer

Selfas a

Customer

Selfas a

Customer

Selfas a

Customer

HR Professionals:Yuck, breaks my tools!(but I’d contact anyway)

Selfas a

Customer

HR Professionals:Yuck, breaks my tools!(but I’d contact anyway)

Candidates:When can I create my re.vu?

Selfas a

Customer

HR Professionals:Yuck, breaks my tools!(but I’d contact anyway)

Candidates:When can I create my re.vu?

Hiring Managers:Wish more candidates would

use this sort of resume.

Selfas a

Customer

Selfas a

Customer

which do you prefer?

BestImaginable

Product

Selfas a

Customer

Designas a

Product

let’s see some more examples

example 1

example 2

example 3

example 4

example 5

example 6

escape

perspectiveescape

experiment

perspectiveescape

experiment

perspectiveescape

SUCCEED!

aspire to design GREAT products

Thank You!

3 Methods to Define & BuildAwesome Products

http://re.vu/MikeHardingfollow: @mah1

© 2012 Mike Harding – All Rights Reserved

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