producer...you!
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Producer…You!Producer…You!
Kevin OlsenBethany Johnson
Kevin OlsenBethany Johnson
In the role of producer, what has been your
greatest challenge?Please respond to this question via
the “Questions” box on the right hand side of your screen.
Please respond to this question via the “Questions” box on the
right hand side of your screen.
Producer…You!Producer…You!
Kevin OlsenBethany Johnson
Kevin OlsenBethany Johnson
4
What is a Producer?
Getting Started
Staging
Audio
Lighting
Video & Projection
Hotel Communication
Graphics (PowerPoint)
Rehearsals
Other Questions to Ask…
Q&A
Topics for Today’s WebinarTopics for Today’s Webinar
OV
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VIE
WO
VER
VIE
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What is a Producer?What is a Producer?
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A Producer is a General Contractor…A Producer is a General Contractor… Overall vision for the “house” Pulls together a team of specialists Provides overall project management Manages budget and communication process Serves as single point of contact or “neck to grab”
What is a producer?
7
What Does the Producer Role Look Like?What Does the Producer Role Look Like? Qualifying expectations Answering the question “What does success look like?” Over-communicating Driving the process
What is a producer?
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Typically, a Producer is Responsible for things like…Typically, a Producer is Responsible for things like… Staging Audio Lighting Video & Projection Hotel Communication Graphics (PowerPoint) Rehearsals
What is a producer?
Getting StartedGetting Started
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Start with the Right QuestionsStart with the Right Questions What does the event architecture look like? What kind of experience do we want our attendees to
have in our general session? What should the environment look like?
• What’s been done in the past and what is expected?
What are the technical needs of the program?• How will content be communicated?
Getting Started
StagingStaging
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Questions To AddressQuestions To Address
Do I need a stage to elevate presenters in front of the audience?
• More than 100 people or attendees more than 50 ft. from stage
Who is providing the stage? What is happening on stage? Do I have a podium ordered from the hotel or A/V
provider? Do I need one?
Staging
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Stage SizeStage SizeStaging
How high is my stage?How high is my stage?
12” high – up to 150 ppl 24” high – up to 300 ppl 32” high – up to 500 ppl 36” high – up to 800 ppl 42” high – up to 1,200 ppl 48” high – 1,200 ppl or more
12” high – up to 150 ppl 24” high – up to 300 ppl 32” high – up to 500 ppl 36” high – up to 800 ppl 42” high – up to 1,200 ppl 48” high – 1,200 ppl or more
Is my stage size Is my stage size proportionate to my audience?proportionate to my audience?
Stage Depth All stages at least 12’ deep 16’ deep – up to 800 18’ - 24’ deep – 800 ppl & higher
Stage Width 16’ – up to 150 ppl 24’ – up to 300 ppl 32’ – up to 500 ppl 40’ – up to 800 ppl 48’+ – 1,200 and larger
Stage Depth All stages at least 12’ deep 16’ deep – up to 800 18’ - 24’ deep – 800 ppl & higher
Stage Width 16’ – up to 150 ppl 24’ – up to 300 ppl 32’ – up to 500 ppl 40’ – up to 800 ppl 48’+ – 1,200 and larger
AudioAudio
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AudioAudio
This is the MOST important aspect of the meeting… What kind of microphones will my presenters need? What type of podium microphone is being provided? How many presenters do I have and how many
microphones will I need? What kind of music do I need?
• Walk-out/walk-out
• Awards
• Play-ons
• Appropriate genre?
• Does leadership have an opinion?
Other audio needs?• Musical act, entertainment, sound effects, etc.
LightingLighting
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LightingLighting
Do I need theatrical lighting? How high are the room’s ceilings? What is happening on stage?
• Entertainment
• Presentation format/locations and quantity
What types of lights are typically used?• Traditional: par cans, lekos, moving lights
Electrical power?
Video and ProjectionVideo and Projection
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Screen Size & PositioningScreen Size & Positioning
Are my general session screens 4:3 or 16:9 ratio?• 4:3 – Traditional (based on previous television set ratio)
• 16:9 – Widescreen (past 5 years, new standard, does not = HD)
• What will you do with the media after the program?
What size should my screen be?• Distance of farthest person divided by 8 = screen width
How high off the ground should my screen be positioned?
• Never less than 4.5’
• Consider ceiling height and sight lines
Front or rear projection?
Video & Projection
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Viewing and RecordingViewing and Recording Does my meeting need to be recorded?
• Do I have sufficient back lighting?
Do I need I-mag (image magnification)?• I-mag = magnifying the image of presenters on the screen LIVE
• Backlighting needed
What factors could have a detrimental affect on the brightness and view of screens?
• Chandeliers, columns or other obstructions
• Downlights around the screen should be turned off
• “Bounce” from theatrical lighting
What types of media will be used?• Ask presenters about their media and ensure you can support it
• Ask if media is embedded in a PowerPoint presentation
Video & Projection
Hotel CommunicationHotel Communication
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Information to Gather or AskInformation to Gather or Ask If equipment is stolen, who is liable?
• Is security needed for the ballroom?
How much power is available in the ballroom?• How is it accessed?
Does the ballroom have a dimmer? Remote? How many stage platforms will be needed? What size?
• What is the hotel’s inventory? Availability?
Will meals need to be provided for the crew? How will the room be set-up?
• Submit floor plans for fire marshal approval
Will rigging be needed to attach equipment to the ceiling? Who does it and how much will it cost?
Hotel Communication
Graphics(PowerPoint)
Graphics(PowerPoint)
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GraphicsGraphics What’s my process for tracking changes? YOU NEED ONE! Does my graphics designer (internal or external) need our
corporate design standards and a high res version of our corporate logo?
If I am hiring an outside graphics designer/operator, how are charges typically handled?
Are all of the fonts in our graphics size 18 or larger? Is graphics content…
• Bulleted (not in paragraph form)
• Formatted so key words STAND OUT
• Supported by visuals (images, graphs, charts)
• CLEAR, CONCISE and CONSISTENT
Is our graphics background pure white? It shouldn’t be!• The key is contrast
RehearsalsRehearsals
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RehearsalsRehearsals
What makes a good rehearsal?• Presenter: get comfortable, media works, logistics
• Crew: show flow/sequence, technical requirements
Who needs to rehearse? What expectations should be set for rehearsals?
• Timing communicated
• Content is fully developed and previously rehearsed
• Final polished run-through
• Getting comfortable on stage
Are your presenters ready to go on stage? Do your presenters know what attire is appropriate?
Other Questions to Ask…
Other Questions to Ask…
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Other Questions…Other Questions…
Do I have all my media gathered?• Is it in the right order?
Will presenters be entering from the house or from backstage?
• If backstage, who will cue them on?
• Do they know when to arrive in the room?
What will my role be during the show?
Follow-up
Follow-up survey
A copy of the webinar slides and a checklist will be sent
Check http://ossunplugged.blogspot.com for audio/video
Future Webinars Email topic ideas to
bjohnson@onesmoothstone.com
Producer…You!Producer…You!
Kevin OlsenBethany Johnson
Kevin OlsenBethany Johnson
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