2010 producer communication materials - … 2010rkit...2010 producer communication materials print...

2010 Producer Communication Materials

Print Ads

If you have questions or need assistance, please call Melissa Sudman at 515-251-8805 or email [email protected].

Funded by the Beef Checkoff.

2

Naming Convention

8.5x11_BPC

8.5x11_BPC

8.5x11_BPC

8.5x11_BPC

Full page = 8.5x11Half page = 4.25x11Quarter page = 4.25x5.5Third page = 2.88x11Square = 2x2

B = BeefD = DairyG = General

P = PromotionE = EducationR = ResearchS = SafeguardF = Foreign Market

C = ColorB = Black and White

Size

Subject

Target

Color

Example 8.5x11_BRC Full page, beef, research, color4.25x11_DPB Half page, dairy, promotion, black/white8.5x11_GPC Full page, general, promotion, color


3

Print Ad Directory

BEEF OPTIONSSize Target Subject Color Code Description

Full Page8.5x11

B

P C 8.5x11_BPC Full page, beef, promotion, colorB 8.5x11_BPB Full page, beef, promotion, black/white

E C 8.5x11_BEC Full page, beef, educaton, colorB 8.5x11_BEB Full page, beef, education, black/white

R C 8.5x11_BRC Full page, beef, research, colorB 8.5x11_BRB Full page, beef, research, black/white

S C 8.5x11_BSC Full page, beef, safeguard, colorB 8.5x11_BSB Full page, beef, safeguard, black/white

F C 8.5x11_BFC Full page, beef, foreign mkt, colorB 8.5x11_BFB Full page, beef, foreign mkt, black/white

Half Page4.25x11

B

P C 4.25x11_BPC Half page, beef, promotion, colorB 4.25x11_BPB Half page, beef, promotion, black/white

E C 4.25x11_BEC Half page, beef, educaton, colorB 4.25x11_BEB Half page, beef, education, black/white

R C 4.25x11_BRC Half page, beef, research, colorB 4.25x11_BRB Half page, beef, research, black/white

S C 4.25x11_BSC Half page, beef, safeguard, colorB 4.25x11_BSB Half page, beef, safeguard, black/white

F C 4.25x11_BFC Half page, beef, foreign mkt, colorB 4.25x11_BFB Half page, beef, foreign mkt, black/white

QuarterPage

4.25x5.5B

P C 4.25x5.5_BPC Quarter page, beef, promotion, colorB 4.25x5.5_BPB Quarter page, beef, promotion, black/white

E C 4.25x5.5_BEC Quarter page, beef, educaton, colorB 4.25x5.5_BEB Quarter page, beef, education, black/white

R C 4.25x5.5_BRC Quarter page, beef, research, colorB 4.25x5.5_BRB Quarter page, beef, research, black/white

S C 4.25x5.5_BSC Quarter page, beef, safeguard, colorB 4.25x5.5_BSB Quarter page, beef, safeguard, black/white

F C 4.25x5.5_BFC Quarter page, beef, foreign mkt, colorB 4.25x5.5_BFB Quarter page, beef, foreign mkt, black/white

Third Page2.88x11

B

P C 2.88x11_BPC Third page, beef, promotion, colorB 2.88x11_BPB Third page, beef, promotion, black/white

E C 2.88x11_BEC Third page, beef, educaton, colorB 2.88x11_BEB Third page, beef, education, black/white

R C 2.88x11_BRC Third page, beef, research, colorB 2.88x11_BRB Third page, beef, research, black/white

S C 2.88x11_BSC Third page, beef, safeguard, colorB 2.88x11_BSB Third page, beef, safeguard, black/white

F C 2.88x11_BFC Third page, beef, foreign mkt, colorB 2.88x11_BFB Third page, beef, foreign mkt, black/white

Square2x2

B C 2x2_BC Square, beef, colorB 2x2_BB Square, beef, black/white

G C 2x2_GC Square, general, colorB 2x2_GB Square, general, black/white


4

Print Ad Directory

DAIRY OPTIONSSize Target Subject Color Code Description

Full Page8.5x11

D

P C 8.5x11_DPC Full page, dairy, promotion, colorB 8.5x11_DPB Full page, dairy, promotion, black/white

E C 8.5x11_DEC Full page, dairy, educaton, colorB 8.5x11_DEB Full page, dairy, education, black/white

R C 8.5x11_DRC Full page, dairy, research, colorB 8.5x11_DRB Full page, dairy, research, black/white

S C 8.5x11_DSC Full page, dairy, safeguard, colorB 8.5x11_DSB Full page, dairy, safeguard, black/white

F C 8.5x11_DFC Full page, dairy, foreign mkt, colorB 8.5x11_DFB Full page, dairy, foreign mkt, black/white

Half Page4.25x11

D

P C 4.25x11_DPC Half page, dairy, promotion, colorB 4.25x11_DPB Half page, dairy, promotion, black/white

E C 4.25x11_DEC Half page, dairy, educaton, colorB 4.25x11_DEB Half page, dairy, education, black/white

R C 4.25x11_DRC Half page, dairy, research, colorB 4.25x11_DRB Half page, dairy, research, black/white

S C 4.25x11_DSC Half page, dairy, safeguard, colorB 4.25x11_DSB Half page, dairy, safeguard, black/white

F C 4.25x11_DFC Half page, dairy, foreign mkt, colorB 4.25x11_DFB Half page, dairy, foreign mkt, black/white

QuarterPage

4.25x5.5D

P C 4.25x5.5_DPC Quarter page, dairy, promotion, colorB 4.25x5.5_DPB Quarter page, dairy, promotion, black/white

E C 4.25x5.5_DEC Quarter page, dairy, educaton, colorB 4.25x5.5_DEB Quarter page, dairy, education, black/white

R C 4.25x5.5_DRC Quarter page, dairy, research, colorB 4.25x5.5_DRB Quarter page, dairy, research, black/white

S C 4.25x5.5_DSC Quarter page, dairy, safeguard, colorB 4.25x5.5_DSB Quarter page, dairy, safeguard, black/white

F C 4.25x5.5_DFC Quarter dairy, dairy, foreign mkt, colorB 4.25x5.5_DFB Quarter page, dairy, foreign mkt, black/white

Third Page2.88x11

D

P C 2.88x11_DPC Third page, dairy, promotion, colorB 2.88x11_DPB Third page, dairy, promotion, black/white

E C 2.88x11_DEC Third page, dairy, educaton, colorB 2.88x11_DEB Third page, dairy, education, black/white

R C 2.88x11_DRC Third page, dairy, research, colorB 2.88x11_DRB Third page, dairy, research, black/white

S C 2.88x11_DSC Third page, dairy, safeguard, colorB 2.88x11_DSB Third page, dairy, safeguard, black/white

F C 2.88x11_DFC Third page, dairy, foreign mkt, colorB 2.88x11_DFB Third page, dairy, foreign mkt, black/white

Square2x2

D C 2x2_DC Square, dairy, colorB 2x2_DB Square, dairy, black/white

G C 2x2_GC Square, general, colorB 2x2_GB Square, general, black/white


5

Beef 8.5x11 (full page) Print Ads — Promoting

Naam, commy nos del erostinim nim dolutem quat. Raestrud dolortionse feum vero dolore consenim ipsum eu faci exer sustisit inci blan velessis dit, quiscilla feu faci tet nonullandio od dolesse nissit wisim vel eu faccummy nisim ver irit nosto odipit am, quat. Duipit inisi blaor sim vel ut lutpatu erillan henim do. Ier sed eniat, sent iriurercilit am quat. Lor iril inim ad eriurem nullam, quatum ilis adionsenis nonsenim accummod ex ex euisissi.Te velit at, secte ea ad mincipit adiatem ad dionum ipis dolobore mincill. umsan utatisim etum nonullut lore feugiam zzrilit nibh exerosto commole nismod ming endrem in utate minis et nullaor sum quat. Voluptatie dolore faciliquis>

Dio odit, vel et autem del el ute ming ero dolorer susciniam illum alit pratis.John Doe

Beef ProducerCity, State

JohnDoe

“My beef checkoff candevelop advertising that

consumers can relate to.”


Get to know your checkoff — visit beefcouncilwebsite.com or call (XXX) XXX-XXXX







JohnDoe


8.5x11_BPC

8.5x11_BPB


6

Dairy 8.5x11 (full page) Print Ads — Promoting





Dairy ProducerCity, State


JohnDoe






Dairy ProducerCity, State


JohnDoe


8.5x11_BPC

8.5x11_BPB


7

Generic 8.5x11 (full page) Print Ads — Promoting




Dio odit, vel et autem del el ute ming ero dolorer susciniam illum alit pratis.









8.5x11_GPC

8.5x11_GPB


8

Beef 8.5x11 (full page) Print Ads — Education, Research, Safeguard and Foreign Mktng




JohnDoe








JohnDoe





8.5x11_BEC 8.5x11_BRC




JohnDoe








JohnDoe





8.5x11_BSC 8.5x11_BFC


9

Beef 4.25x11 (half page) Print Ads — Promoting



Naam, commy nos del erostinim nim dolutem quat. Raestrud dolortionse feum vero dolore consenim ipsum eu faci exer sustisit inci blan velessis dit, quiscilla feu faci tet nonullandio od dolesse nissit wisim. Ier sed eniat, sent iriurercilit am quat. Lor iril inim ad eriurem nullam, quatum. Umsan utatisim etum nonullut lore feugiam zzrilit nibh exerosto commole nismod ming endrem in utate minis et nullaor sum quat. Voluptatie dolore faciliquis


John DoeBeef Producer

City, State


JohnDoe

Get to know your checkoff — visit

beefcouncilwebsite.com or call (XXX) XXX-XXXX






City, State

JohnDoe




4.25x11_BPC

4.25x11_BPB


10

Dairy 4.25x11 (half page) Print Ads — Promoting





John DoeDairy Producer

City, State


JohnDoe







JohnDoe





City, State

4.25x11_DPC

4.25x11_DPB


11

Generic 4.25x11 (half page) Print Ads — Promoting



Naam, commy nos del erostinim nim dolutem quat. Raestrud dolortionse feum vero dolore consenim ipsum eu faci exer sustisit inci blan velessis dit, quiscilla feu faci tet nonullandio od dolesse nissit wisim. Ier sed eniat, sent iriurercilit am quat. Lor iril inim ad eriurem nullam, quatum ilis adionsenis nonsenim accummod ex ex euisissi.Te velit at, secte ea ad mincipit adiatem ad dionum ipis dolobore mincill. Umsan utatisim etum nonullut lore feugiam zzrilit nibh exerosto commole nismod ming endrem in utate minis et nullaor sum quat. Voluptatie dolore faciliquis










Naam, commy nos del erostinim nim dolutem quat. Raestrud dolortionse feum vero dolore consenim ipsum eu faci exer sustisit inci blan velessis dit, quiscilla feu faci tet nonullandio od dolesse nissit wisim. Ier sed eniat, sent iriurercilit am quat. Lor iril inim ad eriurem nullam, quatum ilis adionsenis nonsenim accummod ex ex euisissi.Te velit at, secte ea ad mincipit adiatem ad dionum ipis dolobore mincill. Umsan utatisim etum nonullut lore feugiam zzrilit nibh exerosto commole nismod ming endrem in utate minis et nullaor sum quat. Voluptatie dolore faciliquis


4.25x11_GPC

4.25x11_GPB


12

Beef 4.25x5.5 (quarter page) Print Ads — Promoting

Naam, commy nos del erostinim nim dolutem quat. Raestrud dolortionse feum vero dolore consenim ipsum eu faci exer sustisit inci blan velessis dit, quiscilla feu faci tet nonullandio od dolesse nissit wisim. Ier sed eniat, sent iriurercilit am quat. Lor iril inim ad eriurem nullam, quatum ilis adionsenis nonsenim accummod ex ex euisissi.Te velit at, secte ea ad. Dio odit, vel et autem del el ute ming ero dolorer susciniam illum alit pratis.

My beef checkoff can


City, State






City, State



4.25x5.5_BPC

4.25x5.5_BPB


13

Dairy 4.25x5.5 (quarter page) Print Ads — Promoting




City, State






City, State



4.25x5.5_DPC

4.25x5.5_DPB


14

Generic 4.25x5.5 (quarter page) Print Ads — Promoting





4.25x5.5_GPC

4.25x5.5_GPB


15

Beef, Dairy and Genric 2.88x11 (third page) Print Ads — Promoting

“My beef checkoff can

develop advertising that consumers can relate to.”

Naam, commy nos del erostinim nim dolutem quat. Raestrud dolortionse feum vero dolore consenim ipsum eu faci exer sustisit inci blan veless. Ier sed eniat, sent iriurerc am quat. Lor iril inim ad eriurem nullam, quatum ilis adionsenis nonsenim accummod ex. Umsan utatisim etum nonullut lore feugiam zzrilit nibh exerosto commole nismod ming endrem in utate minis et nullaor sum quat. Voluptatie dolore faciliquis. endrem in utate minis et nullaor sum.



City, State


beefcouncilwebsite.com

or call (XXX) XXX-XXXX


JohnDoe






City, State





JohnDoe



Naam, commy nos del erostinim nim dolutem quat. Raestrud dolortionse feum vero dolore consenim ipsum eu faci exer sustisit inci blan veless. Ier sed eniat, sent iriurerc am quat. Lor iril inim ad eriurem nullam, quatum ilis adionsenis nonsenim accummod ex. Umsan utatisim etum nonullut lore feugiam zzrilit nibh exerosto commole nismod ming endrem in utate minis et nullaor sum quat. Voluptatie dolore faciliquis. endrem in utate minis et nullaor sum. exerosto commole nismod ming endrem in utate minis et nullaor sum quat. Voluptatie dolore faciliquis. endrem in utate minis et nullaor sum.






2.88x11_BPC 2.88x11_DPC

2.88x11_GPC






City, State





JohnDoe






City, State





JohnDoe



Naam, commy nos del erostinim nim dolutem quat. Raestrud dolortionse feum vero dolore consenim ipsum eu faci exer sustisit inci blan veless. Ier sed eniat, sent iriurerc am quat. Lor iril inim ad eriurem nullam, quatum ilis adionsenis nonsenim accummod ex. Umsan utatisim etum nonullut lore feugiam zzrilit nibh exerosto commole nismod ming endrem in utate minis et nullaor sum quat. Voluptatie dolore faciliquis. endrem in utate minis et nullaor sum. exerosto commole nismod ming endrem in utate minis et nullaor sum quat. Voluptatie dolore faciliquis. endrem in utate minis et nullaor sum.






2.88x11_BPB 2.88x11_DPB

2.88x11_GPB


16

Beef and Dairy 2x2 Print Ads

Beef producers can’t be everywhere


Learn more at beefcouncilwebsite.com or call (XXX) XXX-XXXX

Beef producers can’t be everywhere



2x2_BC 2x2_BB

2x2_DC

2x2_GC

2x2_DB

2x2_GB

Dairy producers can’t be everywhere






Dairy producers can’t be everywhere







17

Fonts

Trebuchet MSBold30pt

Trebuchet MSBold10pt

Trebuchet MSItalic8pt

Adobe Garamond10.75pt11.75 leading

Trebuchet MSBold

11.75pt

Trebuchet MSBold9pt

Helvetica Neue67 Medium Condensed

7pt

LHF StanfordScript30pt

2010 producer communication materials - … 2010rkit...2010 producer communication materials print...

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