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Wire Service XHTML...

The True Story

Wendy UnsworthBusiness Development

wendy.unsworth@prnewswire.com

My Competition On Yahoo In XHTML

My Competition On Yahoo In XHTML

What My Competition Won’t Tell You

• Currently XHTML can be rendered on only a few sites

• Currently XHTML charts do NOT render correctly on all sites

• Currently the power of XHTML is in the formatting of text (bold, italic, bullets, underline and embedded text)

• FACT: Search engines look for “http://www.” links so you should use “http://www.” and embedded links in releases

5,000,000 reasons a month to get it right before going live with XHTML charts...

My Competition On MarketWatch In XHTML

Charts fall off right side of page

Skewed text

My Competition On MarketWatch In XHTML

Charts fall off right side of page

PRN On Yahoo In XHTML – The Steady Course

Embedded text

Bullets

Bold

PRN On Yahoo – Accepted Standard

PRN On MarketWatch – Accepted Standard

Charts hold formatNo skewed text

What The Media See – No XHTML

What The Media See – No XHTML

What Media See When XHTML Is Sent To Newsrooms

What The Analysts See – No XHTML

Now, Lets Talk About Media Pick-up

...And Site Traffic