print, pixels & people 11
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Print, Pixels & PeopleIdeas for today’s
student journalistLogan Aimone, MJE, executive director
National Scholastic Press Association
Wednesday, March 16, 2011
Print, Pixels & People
Let’s startwith a quiz!Keep score at your seat,
or just keep track in your head.If you’re really techy, you’ll add
your points on your iPhone.
Wednesday, March 16, 2011
Print, Pixels & People
1. Mobile5 points: You have a Web-enabled mobile device (BlackBerry, iPhone, etc.)3 points: You have a cellphone with text message capability (that you use)1 point: Cellphones can do that? Yours is just for actual phone calls.0 points: No cellphone.+3 Bonus if you have a Web-enabled phone and an iPad
Wednesday, March 16, 2011
Print, Pixels & People
2. E-mail5 points: You check your e-mail account(s) on your computer, iPad and phone.3 points: You use only a computer to access e-mail.1 point: You have to print your e-mails to file them.0 points: No e-mail.+1 if you’re on Gmail. -1 if you still use AOL.
Wednesday, March 16, 2011
Print, Pixels & People
3. Microblogging5 points: You have a Twitter account and regularly send tweets.3 points: You set up a Twitter account but never send tweets.1 point: You have at least heard of Twitter.0 points: You think the only “tweets” are from birds.+1 Bonus: You Tweet from your phone, or if you know and use TwitPic.
Wednesday, March 16, 2011
Print, Pixels & People
4. Curated Links5 points: You have an account on Delicious, Digg, StumbleUpon, Publish2 or another social bookmarking site.3 points: You’ve seen these sites.1 point: You’ve forwarded a link.0 points: You thought curating was for museums.
Wednesday, March 16, 2011
Print, Pixels & People
5. Social Network5 points: You’re a Facebook expert (pages, groups, photos, links, apps).3 points: You’ve seen these sites.1 point: Your main Facebook activity is Farmville or Mafia Wars.0 points: No active Facebook.+1 if you manage a fan page or a group. -1 if you only have MySpace.
Wednesday, March 16, 2011
Print, Pixels & People
6. Websites5 points: You own your own domain name and manage the site.3 points: You’ve dabbled online with HTML or WordPress.1 point: You are mainly a user, not a creator online.0 points: You think the Internet is a “series of tubes.”+1 if you access on your phone.
Wednesday, March 16, 2011
Print, Pixels & People
7. Flickr5 points: You have a Flickr account and post images regularly.3 points: You’ve browsed Flickr.1 point: You know Flickr exists.0 points: You think this is about candles and wonder why it’s misspelled.+5 if you know about Creative Commons and have abided by a CC license.
Wednesday, March 16, 2011
Print, Pixels & People
8. Video5 points: You’ve created and uploaded a video to YouTube or another site.3 points: You’ve watched multiple YouTube videos.1 point: You’ve maybe seen a couple videos online.0 points: You didn’t know YouTube was an online video source.+1 if you have seen the Old Spice ads.+5 if your question was in one.
Wednesday, March 16, 2011
Print, Pixels & People
9. MiscellaneousBonus Points:+2 if you use RSS feeds+2 if you read Mashable.com+2 if you have apps for news+2 if you have apps for lifestyle+2 if you’re on LinkedIn+2 if you’ve made a Google Map+2 if you use Google Docs+2 if you know about QR Codes
Wednesday, March 16, 2011
Print, Pixels & People
Scoring35+: Impressive! You’re techy. You probably already tweeted your score.25-34: Not too shabby. You’ll probably update your Facebook about this later.11-24: You’re somewhat techy, but you could to kick it up a notch. Ask your friends how.10 and under: Time to start living in the 21st century.
Wednesday, March 16, 2011
Print, Pixels & People
Shifting GearsWhat’s your platform?
Wednesday, March 16, 2011
Print, Pixels & People
PrintWhat’s working?
Wednesday, March 16, 2011
Print, Pixels & People
Print• Although it has faced challenges from
broadcast media, it remains the most common, widespread and portable form of mass media.
• It’s relatively inexpensive, portable and accessible.
• What is the impact on the school community when printed media are eliminated?
• What content should be printed?
Wednesday, March 16, 2011
Print, Pixels & People
PixelsWhat’s new?
Wednesday, March 16, 2011
Print, Pixels & People
Pixels• While the printed page has been the
dominant medium in scholastic journalism, online publishing has started to take off.
• More student newspapers — and even magazines and yearbooks — are turning to the Web for a variety of reasons.
Wednesday, March 16, 2011
Print, Pixels & People
Pixels• The Internet allows for instant publishing
of content rather than the infrequent publication of print.
• Compared to the expense of printing an edition of the newspaper, a website is dramatically less expensive — maybe even free.
• However, websites can be hard to manage and inaccessible to many.
Wednesday, March 16, 2011
Print, Pixels & People
PeopleWhat’s it all about?
Wednesday, March 16, 2011
Print, Pixels & People
People• Ultimately, it’s the content that matters.
• You and your staff need to answer this question:
• What is the most appropriate format to use to tell this story?
Wednesday, March 16, 2011
Print, Pixels & People
Putting it together
What does today’sstudent journalist
need to think about?
Wednesday, March 16, 2011
Print, Pixels & People
Convergence• The term convergence means a “coming
together” — and that’s what you have available to you today.
• Members of Generation Y (that’s you!) are comfortable with and operating in a converged media environment.
Wednesday, March 16, 2011
Print, Pixels & People
Convergence• Online tools allow a media staff to combine
multiple media to deliver content in the most appropriate format: text, audio, images or video.
• Online networks like MySpace, Facebook, YouTube, Delicious, Flickr and Twitter allow users to build a community and to customize and share content.
Wednesday, March 16, 2011
Print, Pixels & People
Convergence• Are you and your staff positioned to tell the
story in multiple formats?
• Why not?
Wednesday, March 16, 2011
Print, Pixels & People
Social Media• Because teens are comfortable in this
environment, you need to shift your focus to take advantage of where your readers/viewers are.
• Engage your readers in a way that helps them (they get news) and helps you (you get tips for more news).
Wednesday, March 16, 2011
Print, Pixels & People
Social Media• Do you have any idea how big of an impact
social media are having on every aspect of our lives?
• Let’s watch a short video and see…http://www.youtube.com/watch?v=sIFYPQjYhv8(Social Media Revolution 2, May 5, 2010
Wednesday, March 16, 2011
Print, Pixels & People
Social Media• A few highlights from the video:
• Nearly all of you (96%) are on a social network.
• That’s the #1 Web activity.
• More than 500 million people are on Facebook. (More on that in a minute.)
• Fastest-growing segment is women 55-65 (that’s your mom or grandma!).
Wednesday, March 16, 2011
Print, Pixels & People
Social Media• More highlights from the video:
• 80% of Twitter use is by mobile device.
• That’s instant discussion, good or bad.
• Studies show Wikipedia is more accurate than Encyclopedia Brittanica.
• But that’s not an excuse for using it as your sole source.
Wednesday, March 16, 2011
Print, Pixels & People
Social Media• More highlights from the video:
• 78% of people trust peer recommendations. Only 14% trust ads.
• 25% of Americans watched a short video in the last month on their phone.
Wednesday, March 16, 2011
Print, Pixels & People
Facebook• In June 2009, the average United States
user spent an average of 4 hours, 39 minutes on the site per month (~9 minutes per day), according to Nielsen Media.
• In January 2010, the average U.S. user spent more than 7 hours per month (~14 minutes per day) on Facebook.
• That’s more time on Facebook than on Google, Yahoo!, YouTube, Microsoft, Wikipedia and Amazon — combined.
Wednesday, March 16, 2011
Print, Pixels & People
15 Things to Think About This Year
Improving your operation in 2010-2011
Wednesday, March 16, 2011
Print, Pixels & People
1. Be excellent• It probably goes without saying, but I’ll say
it anyway: Strive for excellence.
• Excellence isn’t settling for pretty good.
• Good enough is not good enough.
• Set goals to improve with each edition or deadline.
Wednesday, March 16, 2011
Print, Pixels & People
2. Get out there• You can’t really get a story unless you get
out and talk to people. In person.
• Yes, in person!
• You can always tell the difference when a writer has observed and interviewed in person.
• E-mail or chat interviews fill a need, but they are not as effective as being there.
Wednesday, March 16, 2011
Print, Pixels & People
3. Find stories• Establish a solid beat system in place to
gather the routine news.
• Expect that each beat will yield some briefs and longer stories.
• Demand enterprise from reporters (editors, too). That means digging around to find something newsworthy and writing it in a compelling, interesting and useful way.
Wednesday, March 16, 2011
Print, Pixels & People
4. Show us• Probably the most widely read (and most
liked) stories are those that tell interesting stories about people.
• Your school and community are full of these stories.
• Localize national issues with the stories of people around you.
Wednesday, March 16, 2011
Print, Pixels & People
5. Get a Website• There’s really no excuse today for not
having at least a basic website.
• Basic: You could post a PDF version of the printed paper.
• Advanced: You could update news throughout the school day.
• An online presence opens up a new universe of multimedia opportunities.
Wednesday, March 16, 2011
Print, Pixels & People
6. Get social• MySpace and Facebook accounts are free.
Interact with readers by posting links to stories and by getting tips from readers.
• With 60 million Facebook status updates daily, you can monitor what’s happening or ask them to let you know about events occurring outside school (or at school but not known).
• Let readers submit photos, letters, etc., to you through these pages.
Wednesday, March 16, 2011
Print, Pixels & People
7. Start Tweeting• Twitter is a free “microblogging” site that
works in 140-character messages.
• As you gather “followers” you will be able to pass along messages to a wide group of people. That means instantly informing your followers when news happens (sports scores, lockdown, free burritos at Chipotle).
• Use hashtags (#word) to label and search.
Wednesday, March 16, 2011
Print, Pixels & People
8. Get Delicious• Delicious.com is a social bookmarking site
that is, guess what, free.
• You can post links there that will be useful to others.
• The links can be labeled and sorted in a number of ways.
• This is a way to enhance content beyond the printed page.
• You can also see what others bookmarked.
Wednesday, March 16, 2011
Print, Pixels & People
9. Use Flickr• Flickr is an online image-sharing service.
Yep, it’s free for a basic account.
• You can make your images available for people to browse.
• Through a Creative Commons license, you can get images to use (free and legal!).
Wednesday, March 16, 2011
Print, Pixels & People
10. Use YouTube• YouTube is a solution to upload videos.
• It might be blocked on your school’s computers.
• However, it’s not blocked on mobile devices or at home, which is where most people will probably access the videos anyway.
• If you need a site to get by school filters, try SchoolTube.com instead.
Wednesday, March 16, 2011
Print, Pixels & People
11. Do multimedia• With a website, not only can you update
news and information as frequently as you want, you can improve the content.
• The newspaper can showcase one or two images from an event. Online, you can have dozens — with audio and captions.
• Yearbook staffs can promote the book through “sneak peeks” or extras that are posted online.
Wednesday, March 16, 2011
Print, Pixels & People
11a. Try QR Codes• The “QR” stands for quick read and is a type
of two-dimensional bar code
• Smart phones can scan the codes and launch PDFs, videos or websites
• Create a QR code easily and for free online
• Even without a website, this is a way to add content and value
Wednesday, March 16, 2011
Print, Pixels & People
12. Be the #1 source• Be serious about being the top information
source for all things about your school.
• If someone wants to know a fact, score, date, record, time or whatever — be the place they turn for that information.
• Own sports stats, especially JV and lower squads.
• Scoop the local paper. Doesn’t it feel good when that happens?
Wednesday, March 16, 2011
Print, Pixels & People
13. Do fewer…• Horoscopes and advice columns
• Superficial columns (carpe diem, senioritis, slow drivers, etc.) that could be in any year
• Double-truck stories on “hot topics” that aren’t tied to a news event. Make sure you have a news peg if you’re committing that much space.
Wednesday, March 16, 2011
Print, Pixels & People
14. Follow the law• Obey copyright.
• Only use “fair use” images or get permission. Flickr lets you search for Creative Commons images.
• Use copyright-free music unless you pay a royalty.
• Saying it’s “for education” doesn’t let you off the hook.
• Know privacy rules.
• Know your rights.
Wednesday, March 16, 2011
Print, Pixels & People
15. Remember…• Your role on campus is to inform and
enlighten your audience.
• You have a responsibility — an obligation, even — to take that seriously and to do it well.
• Your audience needs you to tell them the things no one else will tell them.
Wednesday, March 16, 2011
Print, Pixels & People
SummaryTime to wake up if you
have been sleeping!
Wednesday, March 16, 2011
Print, Pixels & People
PrintKeep doing it.
• It’s perfect for long stories.
• People can pick it up and take it with them.
• It’s permanent. (You can’t tape a Web page in your scrapbook.)
Wednesday, March 16, 2011
Print, Pixels & People
PixelsGet more digital.
• It’s instant.
• You build a community.
• Readers expect you to be online.
• If you don’t someone else will.
Wednesday, March 16, 2011
Print, Pixels & People
PeopleIt’s always about them.
• Whether in print or online, it’s the story that matters most.
• Find the platform that is most appropriate.
• Converge multiple platforms to experiment.
• Be excellent.
Wednesday, March 16, 2011
Print, Pixels & People
Thanks!Twitter: @NSPA
Facebook:National Scholastic
Press Association
Any questions?
Wednesday, March 16, 2011
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