print media industry yearly analysis 2016

Pakistan Print Media Industry Yearly Report 2016

Analysis: Mediatrack PakistanDuration: 1st January, 2016 – 15th December 2016

About the Report: This report doesn’t includes classified ads, Job opportunities, Tender, Condolence, and Notices. Mediatrack monitor the data from all major Publications of Karachi, Lahore, Islamabad Hyderabad, Multan, Peshawar and Quetta regions.

For Magazines and Digest all type of advertisement monitored. 50+ Weekly, Monthly Bio Monthly Magazines and Digest monitor for this study.

Analysis are based on Publications and Magazines spending combine. Sunday Magazines of Publications are merged with Publications.

About Mediatrack:Mediatrack is Brand of the year awarded ISO 9001 certified company imaged in TV, FM, Print and Out of home media monitoring for Pakistan and Afghanistan.

About the Report

Data Source: Media Track Pakistan

Total spent on Pakistan Print media industry in 2016 was PKR 20.09 Billion (publications only).

PKR 0.44 Billion Spent on Weekly and Monthly Magazines.

Construction Category is top most spending category in Print media followed by Institute and Bank.

Government is one of the biggest spender on Print media.

Treet Corporation was the biggest Advertiser from private sector.

Print Media ReportData Statistics

CONSTRUCTION

INSTITUTES

GOVT OF PUNJAB

FEDERAL GOVERNMENTBANKS

GOVT OF SINDH

GARMENTS/LAWNS

HOSPITALS

MOBILE PHONE OPERATORSNGOS

GKPKRAZORS

MEDICINE

PETROL/LUBRICANTS

BEAUTY PRODUCTS

INSURANCE

UPS/BATERIES/GENERATORS/WIRES

FINANCIALS SERVICES

AIRLINES

HOTELS/RESTAURANTS

14.3%13.6%

9.9% 9.2%8.6%

4.6%

1.9% 1.7% 1.3% 1.2% 1.2% 1.2% 1.2% 1.2% 1.1% 1.0% 1.0% 0.9% 0.9% 0.9%

TOP 20 CATEGORIES % Share of Spent

GOVTOF PAKISTAN

GOVT OF PUNJAB

GOVT OF SINDH

TREET CORPORATION DHA

BAHRIA TOWN

MCB Bank

GOVTOF KPK HBL UBL

BANK AL HABIB

UNILEVER PAKISTAN LTD

ASF FOUNDATIONLASANI

CITY DISTRICT GOVERNMENT LAHORE

PUNJAB GROUP OF COLLEGE

ALLIED BANK LTD

METRO CASH & CARRY PAKISTAN

STAR MARKETING

NATIONAL BANK OF PAKISTAN

9.8%

8.6%

4.3%

2.5%1.7% 1.7% 1.4% 1.2% 1.0% 0.8% 0.6% 0.6% 0.6% 0.6% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5%

TOP 20 ADVERTISERS % Share of Spent

GOVT OF PUNJAB

GOVT OF PAKISTAN

BAHRIA TOWN

GOVT OF SINDH

MCB Bank

MINISTRY OF HEALTH PUNJABNADRA HBL

UBL

FEDERAL BOARD OF REVENUE

AGRICULTURAL DEPARMENT OF PUNJAB

MINISTRY OF INTERRIOR PUNJAB

SABA SOAPS

ASF HOUSING SCHEME KARACHI

DEFENCE HOUSING AUTHORITY

METRO CASH CARRY

DEFENCE RAYA GOLF RESORT

HIGHER EDUCATION COMMISSION

PAKISTAN PEOPLES PARTY

NEW JUBILEE INSURANCE

3.0%

2.4%

1.6%1.3% 1.3% 1.3%

0.9%0.8% 0.7% 0.7% 0.7% 0.7% 0.6% 0.6% 0.6% 0.5% 0.5% 0.5% 0.5% 0.5%

TOP 20 BRANDS % Share of Spent

JANG EXPRESS NAWA-E-WAQT DUNYA KHABRAIN NAI BAAT AUSAF KAWISH MASHRIQ DAILY PAKISTAN OTHERS

39%

15%12%

9%7%

4% 3% 2% 1% 1%

7%

OTHERS

TOP 10 URDU PUBLICATIONS % Share of spent

DAILY DAWN THE NEWS EXPRESS TRIBUNE BUSINESS RECORDER

DAILY TIMES THE NATION PAKISTAN TODAY PAKISTAN OBSERVER

34%

23%

11% 11% 10%

5%4% 3%

TOP 10 ENGLISH PUBLICATIONS % Share of spent

Back Page21% Back

Inside3%Central Spread

1%

Front Page27%

Front Inside12%

Inside36%

PAGE AD TYPE ANALYSIS% Share of spent

Is-lam-abad22%

Multan5%

Quetta 3%

Pe-shawar

2%Hy-der-abad1%

Karachi 35%

Lahore 32%

REGION WISE ANALYSIS % Share of spent

English Pub-lication

36%

Urdu Publi-cation64%

ENGLISH VS URDU PUBLICATION% Share of spent

Monthly Trend% Share of spent

Jan - Dec 2016

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

7%

8% 8% 8%

10%9%

8%

11%

8% 8%7% 7%

Analysis based on Magazines

Top MagazinesIn the year 2016

AKHBAR-E-JEHAN

FAMILY MAGAZINE

HERALD MAGAZINE

SHE MAGAZINE

WOMENS OWN

MAG MAGAZINE

DALDA KA DASTERKHUAN

BAWARCHI KHANA

MASALA TV FOOD MAG

HELLO PAKISTAN MAGAZINE

30%

10%8%

6% 6% 5% 5% 5% 4% 4%

Publications vs Magazines/DigestBased on % Spent

Publication98%

Magazine/Digest

2%

For query on DATA, please contact:

Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off

Main Sharah-e-Faisal, Karachi, Pakistan.

For other queries, please contact PAS at:secretariat@pas.org.pk

Mr. Arshad Bhattikhi@mediatrackpk.com Phone: +9221-34289818-9

THE END