print is not dead ... integrated marketing is key

Print Ain’t Dead ... Traditional Advertising is Alive

Integration is Key to Success

TTIA Travel & Tourism Conference

Monday, June 17, 13

Monday, June 17, 13

A Few Things ...

Monday, June 17, 13

A Few Things ...

@MelissaYaoHille

#TTIA13

#Savannah

#MarketingQueen

#Bacon

#ToothlessWonder

Monday, June 17, 13

Name That Brand1. Think Different

2. We Try Harder

3. The Quicker Picker-Upper

4. A Diamond Is Forever

5. He Keeps Going and Going and Going

6. We Bring Good Things to Life

7. Melts in Your Mouth, Not in Your Hands

8. Priceless

9. Good to the Last Drop

10. Zoom Zoom

11. I’m Loving It!

12. Just Do It.

13. Once You Pop, You Can’t Stop

14. Snap, Crackle, Pop

15. That Was Easy

16. Can You Hear Me Now?

17. Where’s the Beef?

18. Breakfast of Champions

Monday, June 17, 13

Your Brand is YOU!

A Good, Strong Tourism Brand ...

✤ Delivers the message clearly

✤ Confirms your credibility

✤ Connects your target prospects emotionally

✤ Motivates the buyer

✤ Concretes User Loyalty

✤ Tells the Story

✤ Sells the Dream

Monday, June 17, 13

Monday, June 17, 13

Print is Dead? Not so Fast.

✤ Tangibility‣ A print piece is a physical thing

‣ Staying power in houses or offices

‣ Internet ads can disappear into cyber space instantaneously

** As reported in Forbes, 2012

✤ Credibility‣ Print gives a sense of legitimacy

‣ Saturation of popups and banner ads can be overwhelming

‣ No imminent danger in looking at print

Monday, June 17, 13

Print is Dead? Not so Fast.

✤ Branding‣ Print ads are great for solidifying your brand

‣ Ads should establish brand recognition

** As reported in Forbes, 2012

✤ Target Marketing‣ Speciality magazines can reach specific audiences

Monday, June 17, 13

Print is Dead? Not so Fast.

** As reported in Forbes, 2012

✤ Less Print Ads‣ More and more businesses using Internet advertising exclusively

‣ This creates a marketing advantage for print

‣ Less crowded - more room for your ad to shine and lower prices per ad

✤ More Engaging‣ Consumers are more engaged when reading print ads

‣ Websites are skimmed in as little as 15 seconds.

Monday, June 17, 13

Monday, June 17, 13

Monday, June 17, 13

TV is Alive

✤ Most powerful form of advertising

✤ Allows for “Show & Tell” of a product to a large audience

✤ Casts a wide net - reaches a bigger audience

✤ Captures your attention

✤ Adds instant credibility

✤ Adds personality to your product

Monday, June 17, 13

Monday, June 17, 13

Monday, June 17, 13

Radio is Alive

✤ Ability to target specific demographics

✤ Less expensive form of advertising

✤ Informal style creates a relevancy with which consumers can

relate.

✤ Advertisers benefit from the personal and emotional reactions

from listeners

✤ Spreads your name and that of your agency throughout the

community

Monday, June 17, 13

Monday, June 17, 13

Billboard

✤ People are guaranteed to see it

✤ Customized Placement

✤ Gives Directionals

✤ Message Must be Brief

✤ Long-term Commitment

✤ Solidifies Brand

Monday, June 17, 13

Monday, June 17, 13

Monday, June 17, 13

Monday, June 17, 13

Monday, June 17, 13

Monday, June 17, 13

In this age of instant communication & short attention spans ...

Monday, June 17, 13

In this age of instant communication & short attention spans ...

How do you pull it all together?

Monday, June 17, 13

In this age of instant communication & short attention spans ...

How do you pull it all together?

Integrated Marketing Is Key

Monday, June 17, 13

Monday, June 17, 13

Integrated Marketing is Keyin Communicating the Brand

✤ Reaches a larger audience

✤ Creates brand awareness

✤ Wins new customers and maintains a long-term relationship

✤ Saves time which is often lost when figuring out the best

marketing tools

Monday, June 17, 13

Monday, June 17, 13

Monday, June 17, 13

Monday, June 17, 13

Monday, June 17, 13

Monday, June 17, 13

Monday, June 17, 13

Monday, June 17, 13

Monday, June 17, 13

Thank Y’all!

Melissa Yao Hille

Melissa@MyAgenySavannah.com

912.373.8998

Melissa Yao Hille

@melissayaohille

Melissa.Yao.Hille

Monday, June 17, 13

Print Ain’t Dead ... Traditional Advertising is Alive

Integration is Key to Success

TTIA Travel & Tourism Conference

Monday, June 17, 13