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COLDWELL BANKER PREVIEWS INTERNATIONAL® 1
Dear Prospective Seller
Vero Beach, Florida
32963
COLDWELL BANKER PREVIEWS INTERNATIONAL®
COLDWELL BANKER PREVIEWS INTERNATIONAL® 2
LINDA SCHLITT GONZALEZAND
ANDREW GONZALEZCOLDWELL BANKER ED SCHLITT
Previews® Listing Presentation
COLDWELL BANKER PREVIEWS INTERNATIONAL® 3
COLDWELL BANKER ED SCHLITT REALTORS
• 58 Years in Business
• 130 Sales Associates
• 5 Offices
• Office Locations:
• 4625 N US Highway A1A, Vero Beach, FL
• 232 5th Avenue, Melbourne, FL
• 4007 N US Highway A1A, Fort Pierce, FL
• Market Area Coverage: Treasure and Space Coast
COLDWELL BANKER PREVIEWS INTERNATIONAL® 4
COLDWELL BANKER ED SCHLITT REALTORS
Our Commitment To You
With every Coldwell Banker Previews International®
client, and with every Previews® home they list,each Coldwell Banker® office works hard
to earn their reputation all over again.
COLDWELL BANKER PREVIEWS INTERNATIONAL® 5
WHY PREVIEWS®
History is the difference. Knowledge is the difference. Global is the difference.
COLDWELL BANKER PREVIEWS INTERNATIONAL® 6
A Track Record of Experience~Unmatched Resources
Global NetworkComprehensive Internet Marketing
Exceptional Advertising~Luxury Home Experience
Point of DifferenceLocal Marketing Expertise~
The Previews® Professional Advantage
COLDWELL BANKER PREVIEWS INTERNATIONAL® 7
WHY PREVIEWS®
A Track Record of Experience
COLDWELL BANKER PREVIEWS INTERNATIONAL® 8
In 2010, Previews®, the Coldwell Banker® program dedicated to luxury home marketing,
participated in nearly 13,547 transactions sides worth $25 billion.
On average, Previews® handles$68.9 million in luxury home
sales every day.*
A TRACK RECORD OF EXPERIENCE
*Data based on closed and recorded transaction sides of homes sold for $1 million or more as reported by affiliates in the U.S. Coldwell Banker® franchise system for the calendar year 2010. $USD.
COLDWELL BANKER PREVIEWS INTERNATIONAL® 9
The average sales price for luxury home transaction listed and/or sold by the
Coldwell Banker Previews International® program in 2010 was
$1.85 million.
A TRACK RECORD OF EXPERIENCE
*Data based on closed and recorded transaction sides of homes sold for $1 million or more as reported by affiliates in the U.S. Coldwell Banker® franchise system for the calendar year 2009. $USD.
COLDWELL BANKER PREVIEWS INTERNATIONAL® 10
In 2010, a Previews® agent listed and sold one of the top 10 most expensive homes in the
United States, “Le Belvedere” originally listed for $85 Million USD.
Previews® has a track record of being selected to represent some of the world’s most exquisite
properties, including 3 out of 5 of the priciest homes in the U.S.*
A TRACK RECORD OF EXPERIENCE
*Ultimate Homes Lists Most Expensive Homes in the U.S. – July 2010
COLDWELL BANKER PREVIEWS INTERNATIONAL® 11
Wall Street JournalIn a survey of Wall Street Journal
subscribers, Coldwell Banker® ranked #1 among all measured realtors as the
company they would consider using for future real estate transactions*.
A TRACK RECORD OF EXPERIENCE
*Source: 2009 Residential Real Estate Survey: The Wall Street Journal marketing dept. /Beta Research Corp. For more details on the Wall Street Journal’s 2009 Residential Real Estate Study, please contact Deborah Falcone, 212-397-5790 or Deborah.Falcone@wsj.com..
COLDWELL BANKER PREVIEWS INTERNATIONAL® 12
Zillow.comThree of the top 10 homes that sold
for$12 million or more in 2010 were
Coldwell Banker Previews International® listings*
A TRACK RECORD OF EXPERIENCE
*Zillow.com - December 20, 2010.
COLDWELL BANKER PREVIEWS INTERNATIONAL® 13
Forbes.com“The Manor”, which was the
highest price celebrity listing in the U.S.
at $150 Million, was a Coldwell Banker Previews International®
listing*
A TRACK RECORD OF EXPERIENCE
*Forbes.com – January 14, 2011.
COLDWELL BANKER PREVIEWS INTERNATIONAL® 14
UNMATCHED RESOURCES
Global Network
COLDWELL BANKER PREVIEWS INTERNATIONAL® 15
When you list your home with Previews® yougain access to an international referral network.
GLOBAL NETWORK
• More than 3,200 residential real estate offices
• Approximately 90,000 sales associates in 50 countries and territories
• There are more than 700 Coldwell Banker offices outside of the United States.
• Over 8% of our sales agents are certified Previews Property Specialists
COLDWELL BANKER PREVIEWS INTERNATIONAL® 16
Powerful International Connections
• Coldwell Banker Previews International® has an unparalleled network referral system to generate buyer contacts from around the globe.
GLOBAL NETWORK
• Previews® Property Specialists are connected across the globe through Previews e-Directory.
COLDWELL BANKER PREVIEWS INTERNATIONAL® 17
UNMATCHED RESOURCES
Comprehensive Internet Marketing
COLDWELL BANKER PREVIEWS INTERNATIONAL® 18
COMPREHENSIVE INTERNET MARKETING
Award-Winning WebsiteFeaturing more than 15,000luxury property listings,coldwellbankerpreviews.comallows potential buyersa preview of your property24 hours a day, 7 days a week.
“Best Real Estate Website” by the Web Marketing Association.Gold Level Award Winner in the League of American Communications Professionals 2005 Spotlight Awards for Print, Video & Web
Communications Competition.
COLDWELL BANKER PREVIEWS INTERNATIONAL® 19
Coldwell Banker Previews International® listings are distributed to a network of prominent real estate
websites to generate additional exposure .
COMPREHENSIVE INTERNET MARKETING
COLDWELL BANKER PREVIEWS INTERNATIONAL® 20
UNMATCHED RESOURCES
Exceptional Advertising
COLDWELL BANKER PREVIEWS INTERNATIONAL® 21
Exclusive Print OpportunitiesExposure in more than 35 national & international publications
may be part of the marketing plans available to Coldwell Banker Previews International® clientele, including titles like:– DuPont Registry– Conde Nast Group
– Architectural Digest– Vanity Fair– The New Yorker– Conde Nast Traveler
– Country Life, UK – WSJ
EXCEPTIONAL ADVERTISING
COLDWELL BANKER PREVIEWS INTERNATIONAL® 22
Previews® Homes & Estates MagazineTwice a year Previews Homes & Estates showcases our most
exquisite and luxurious residences on the planet.
EXCEPTIONAL ADVERTISING
Your home may receive placement in the Homes & Estates section in the full run of Unique Homes and in the standalone version of Homes & Estates magazine.
Ads appear in Unique Homes’ digital edition (500,000+ distribution) and the separate digital edition of Homes & Estates (100,000+ distribution).
Print circulation for both magazines, including pass-along readership, of 200,000+.
COLDWELL BANKER PREVIEWS INTERNATIONAL® 23
UNMATCHED RESOURCES
Exceptional Advertising ~ Local Programs
COLDWELL BANKER PREVIEWS INTERNATIONAL® 24
Exclusive Direct Mail OpportunitiesWhen marketing your home with Previews,® every aspect
of your luxury property is considered as we create a customized marketing program that tells the unique story of
your home.
EXCEPTIONAL ADVERTISING ~ LOCAL PROGRAMS
COLDWELL BANKER PREVIEWS INTERNATIONAL® 25
Exclusive Local Opportunities• Vero Beach Side News
– Mails to all 32963, North Hutchinson Island, and Melbourne beach homes.
– Also, households with income of $100,000 or more
• Vero Beach News Weekly– Mails to all 32963, plus River Wind, Oak Harbor, Grand
Harbor, Vero Isles, Vero Beach County Club, Indian River Club, Pointe West, and Bent Pine
EXCEPTIONAL ADVERTISING ~ LOCAL PROGRAMS
COLDWELL BANKER PREVIEWS INTERNATIONAL® 26
Exclusive Local Opportunities• Press Journal
– Subscription Advertisement with Sunday placement – Distribution of 80,000 copies on Sunday– Online availability to all customers
• Homes and Land Magazine– 20,000 copies in Brevard– 15,000 copies in Treasure Coast– 10,000 Standalone copies– Over 180,000 copies Annually
EXCEPTIONAL ADVERTISING ~ LOCAL PROGRAMS
COLDWELL BANKER PREVIEWS INTERNATIONAL® 27
FLCOLDWELLBANKER.COM
• Details of our site– 500 local listings in Indian River County– Regional Reach unsurpassed by any Brokerage in the
area– Member of 4 Boards of Realtors and 4 multiple
listing services– Your source for Local Information
EXCEPTIONAL ADVERTISING ~ LOCAL PROGRAMS
COLDWELL BANKER PREVIEWS INTERNATIONAL® 28
LUXURY HOME EXPERIENCE
A Point of Difference
COLDWELL BANKER PREVIEWS INTERNATIONAL® 29
Local Million Dollar Home Sales
A POINT OF DIFFERENCE
$130
$123
$141
2009 2010 2011
COLDWELL BANKER PREVIEWS INTERNATIONAL® 30
Average Home Sales Price
A POINT OF DIFFERENCE
$1.5
$1.2 $1.3
2009 2010 2011
COLDWELL BANKER PREVIEWS INTERNATIONAL® 31
LUXURY HOME EXPERIENCE
Local Market Expertise
COLDWELL BANKER PREVIEWS INTERNATIONAL® 32
Market Evaluation
The best price obtainable for your home will ultimately
be determined by the dynamics of the market.• Your property has many values: one to the tax assessor, another to a lender or insurance company, and yet another
value to you, the owner. It also has different values to prospective buyers, depending
on their needs, desires and financial resources.• Many factors influence the market value of your property
~ Location ~ Buyer Demand ~ Financing
LOCAL MARKET EXPERTISE
COLDWELL BANKER PREVIEWS INTERNATIONAL® 33
LOCAL MARKET EXPERTISE
Exclusive Pricing Strategy
If the asking price of a property increases beyond fair market value, the pool of potential buyers
decreases dramatically. Pricing it
at or below market value increases the number of showings
and the percentage of qualified buyers
viewing your home.
The Property Appeals To:
15% Over Market Value
10% Over Market Value
Fair Market Value
75% Of The Market
If The Asking Price Is:
10% Of The Market
30% Of The Market
60% Of The Market
10% Under Market Value
COLDWELL BANKER PREVIEWS INTERNATIONAL® 34
List to Sales Price Ratio
A POINT OF DIFFERENCE
84%
86%
88%
2009 2010 2011
COLDWELL BANKER PREVIEWS INTERNATIONAL® 35
Overpricing drawbacks are numerousand rarely to your benefit.
LOCAL MARKET EXPERTISE
•Pricing your property higher than comparable listings may actually
help sell another property more quickly than yours.
•Overpricing may attract the wrong buyers.
•Sales Associates will miss showing your property to
potentiallyqualified buyers because your home is out of their client’s
price range.•Fewer potentially qualified buyers will respond to the
marketing done on behalf of your home.
•You lose a potential buyer who is unwilling to negotiate.
COLDWELL BANKER PREVIEWS INTERNATIONAL® 36
WHY PREVIEWS®
Your Previews® Professional Advantage
COLDWELL BANKER PREVIEWS INTERNATIONAL® 37
LINDA SCHLITT GONZALEZ
• 35 Years as a Licensed Real Estate Agent • 23 Years as the Owner/Broker• Selling Residential and Commercial Real Estate
Specializing in Waterfront, Island Residences, Development, and Vacant Land
• Recipient of the highest Honor in Coldwell Banker as Chairman Circle which acknowledges the top 1% of Coldwell Banker Franchises
• Realtor of the Year Indian River Association
THE PREVIEWS® PROFESSIONAL ADVANTAGE
COLDWELL BANKER PREVIEWS INTERNATIONAL® 38
LINDA SCHLITT GONZALEZ
• Chamber Of Commerce• President 2011, 2010, and 1999
• Economic Development • Chairman Indian River County (EDC) • Chairman of Chamber (EDD)• Chairman of Industrial Parks
• President of Realtor Association of Indian River County
THE PREVIEWS® PROFESSIONAL ADVANTAGE
COLDWELL BANKER PREVIEWS INTERNATIONAL® 39
ANDREW GONZALEZ
• Graduate of The University of Central Florida• B.S.B.A. in Entrepreneurial Management• Minor in Real Estate
• 2 Years with Coldwell Banker Ed Schlitt• Specialize in Waterfront Real Estate• SchlittHappens.com
• In Real Estate Schlitt Makes Your Dreams Happen
THE PREVIEWS® PROFESSIONAL ADVANTAGE
COLDWELL BANKER PREVIEWS INTERNATIONAL® 40
Take advantage of this unrivaled combinationof experience, knowledge and resources by
becoming a Coldwell Banker Previews International® client.
~Thank You
THE PREVIEWS® PROFESSIONAL ADVANTAGE
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