preservation texas social media roundtable feb2010

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Using Social Media To Connect

2010 Texas Preservation SummitFebruary 5, 2010

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Benefits of Social Media

• It’s FREE!• Builds deeper relationships• Increases brand awareness • Broadens your network• Helps SEO• Increases website traffic• Can help reach journalists/media• Empowers fans to be viral

ambassadors for your brandSource: Social Media for Tourism Pros

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Colorado River Trail: What We’re Doing

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Colorado River Trail Social Media

• Lack of brand awareness

• Need to reach out to potential customers in a non-traditional & cost-effective way

• Utilize the Internet to capitalize on the way travelers search for information

• Increase visitation to CRT communities and LCRA sites

• Improve customer satisfaction/loyalty at LCRA sites

Issu

es

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Colorado River Trail Social Media

• Increases in:• Brand awareness• Influence• Credibility• Visitation

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Colorado River Trail Social Media

• Increase in fans, followers, & friends• Engagement

– http://www.twitteranalyzer.comClick-throughs on shared links– http://bit.ly

• Increase in awareness• Increase in visitation to CRT

communities & LCRA sites

Mea

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men

t

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Include links to social media sites on your main website.

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Use E-mail signature files as an opportunity to expand

your social networks.

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Preservation & Social MediaCool Ideas To Steal

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South Carolina State Museum

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Preservation ExamplesS

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Preservation ExamplesS

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Preservation ExamplesS

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Preservation ExamplesS

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Mount Vernon / George Washington

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Preservation ExamplesM

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Preservation ExamplesM

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National Trust for Historic Preservation

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Preservation ExamplesN

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Preservation ExamplesN

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A Couple of Others

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Preservation ExamplesG

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Preservation ExamplesU

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What Do You Want To Talk About?

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Possible Discussion Topics

• Barriers to using social media

• What tools to use

• How to engage audiences

• How to “listen”

• How/what to measure

• How to manage time

• What if they say something bad?

• Do we need a social media policy?

• What else ….?

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Questions?

Sarah Page1-800-776-5272, Ext. 3513512-914-8873 (cell)sarah.page@lcra.org@ColoradoRiverTr