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SPONSORSHIP PROPOSAL

9th Annual Reel Rasquache Art & Film FestivalMay 18 - May 20, 2012

CASA 0101 Theaters2102 E. 1st St, LA, 900332009 E. 1st St, LA, 90033

Cinema. Art. Comunidad.

Presents

Painting by Patricia Krebs

OVERVIEWCasa 0101 presents the 2012 Reel Rasquache Art & Film Festival, a project of Casa 0101,a 501©(3) Charitable Trust.

Now in its ninth year, the Reel Rasquache Art & Film Festival has established itself as theonly film festival in the world showcasing U.S. Latino filmmakers and the U.S. Latino

experience in film and art. From feature-length films and documentaries, to film shorts,webisodes, animations and experimental films, the Festival’s program covers the rich diversityof U.S. Latino cultures, themes, and histories. The Festival annually brings a broad base ofgrassroots and professional community members together with U.S. Latino film and videoindependents and entertainment industry professionals. The festivities includes an artexhibit, music, dance, engaging workshops and panels with industry leaders, lots of greatpremiere films, the annual Rasquache Awards, and parties.

NOTE FROM THE REEL RASQUACHE DIRECTOR

“The mission of the Reel Rasquache Art & Film Festival is to enhance U.S. Latinocommunity through the celebration of films and art about the U.S. Latino

experience. Reel Rasquache promotes and presents an annual festival of film and art thatcelebrate the contributions, achievements, and wonders of U.S. Latinidad. Reel Rasquache’smission dovetails perfectly with the Casa 0101 mission of providing vital arts, cultural, andeducational programs in theater, digital filmmaking, art and dance to Boyle Heights, therebynurturing the future storytellers of Los Angeles. Casa 0101 has established itself as a leadingarts venue for Los Angeles’ East Side, offering year round theatrical productions and classesin dramatic writing and acting to youth and adults. Reel Rasquache is honored to growforward in partnership with Casa 0101 and excited for the opportunity to align our creativeand community-centered goals.”

Join us as we celebrate cinema, art and comunidad!

John RamirezCo-Founder, DirectorReel Rasquache Art & Film Festival

Executive producer Nicole Ortega andDirector Carlos Zelaya was awarded“Best Web Series” for Police Chicks

Director, Joe Camareno for Re-venge of the Bimbot ZombieKillers received the award for“Best Dramatic Feature”

Food Stamps Director, Alfredo Ramos

Robert Celis hands Artist Margaret Garcia her RRAFFVision Award, while festival director John Ramirezlooks on.

http://www.reelrasquache.org

YOUR AUDIENCEWhile growing in reputation and following, the Reel Rasquache Art & Film Festival has sustainedits vision to celebrate and showcase new and independent U.S. Latino filmmakers and artists. TheReel Rasquache Art & Film Festival enjoys, on average, a 10% annual audience increase.

DEMOGRAPHIC

In 2011, RRAFF drew some 1,500 attendees to the festival.

In 2012, we anticipate attendance to be at least 2,000.

• A diverse audience, consisting of 80% LATINO and 20% other

• INCOME: $75K - $100K = 30%

• Age groups range from teens to seniors, with the predominant audience ADULTS 25-54 years

• 51% FEMALE; 49% MALE

• BILINGUAL = 80%

• EDUCATION = 40% have a college degree or higher

Annually, the Reel Rasquache Art & Film Festival attracts patrons from a broad Southern Californiafootprint–the communities of East Los Angeles as far as San Bernardino, downtown Los Angeles,Echo Park, Silver Lake, Hollywood, West Hollywood, South Los Angeles West Los Angeles andSanta Monica, Ventura and Oxnard in the North and San Diego in the South.

Add to the equation the Casa 0101 DEMOGRAPHIC

• AUDIENCE: 75% LATINO, 15% CAUCASIAN, 5% AFRICAN-AMERICAN, 5% ASIAN AMERICAN

• 30% WORKING CLASS, 60% MIDDLE CLASS, 10% UPPER MIDDLE CLASS

• 80% ADULTS 25-54 years

• 65% FEMALE; 35% MALE

• BILINGUAL = 75%

• EDUCATION = 50% have a college degree or higherAlign your brand, products, services and

technology to a highly targeted and lucrative audience…

THE REEL RASQUACHE FESTIVALAND CASA 0101 AUDIENCE!

http://www.reelrasquache.org

MEDIA EXPOSURE

BRAND AWARENESS

In 2011, RRAFF MEDIA IMPRESSIONS REACHED CLOSE TO 2 MILLION

AN AD VALUE WORTH MILLIONS OF DOLLARS!

SIGNIFICANT TV COVERAGEUNIVISION (72% share of primetime Hispanic audience)TELEMUNDO (28% share of primetime Hispanic audience)

RADIO, PRINT AND ONLINE OUTLETS INCLUDE:HOT 92.3 FMKPFK 90.7 FMLos Angeles TimesL.A. WeeklyVentura County Starhispaniceventsusa.wordpress.comlatinheat.comlatinoLA.commylatinovoice.comnalip.orgSefijaonline.com

MARKETING & PROMOTIONIn addition to a targeted media campaign, RRAFF will bring increased awareness to your brand through fresh,aggressive and engaging marketing and promotion including significant presence at the festival. RRAFF sponsorsare offered a unique opportunity for developing both business and customer relationships through the following:

• RRAFF WebsiteDuring the 4 weeks prior to the 2011 festival the RRAFF website had over 5,000 unique visitors.

• Strategic Industry Partner Email PromotionRRAFF produces email blasts to over 10,000 opt-in names from our owndatabase, the Casa 0101 database, and industry partner lists.

• Grass RootsPosters, flyers, postcards at area shops & events

• Word of Mouth

RRAFF sponsors gain a significant ROI with mediarecognition and impressions through

pre and post event press.http://www.reelrasquache.org

Filmmaker Edgar E. AlvarezFilmmakers Kenneth Castillo, Yeniffer Behrensand Mauricio Mendoza

Cast and crew of Kids Don’t Cry

Presented in association with

Esai Morales and Dennis LeoniDyana Ortelli

SOCIAL MEDIA MARKETING

FESTIVAL SPONSORS

RRAFF MARKETS ACROSS 4 KEY SOCIAL MEDIA PLATFORMS:• Facebook• You Tube• Twitter• Linked In

“We find that doing special events sponsorship isjust as important as any advertising you can do.”

— 2011 Sponsor

http://www.reelrasquache.org

REEL RASQUACHE 2012: SPONSORSHIP OPPORTUNITIES & BENEFITSYour Reel Rasquache Art & Film Festival sponsorship guarantees your company a place in the development of future Hollywood storytellers and imagemakers, and a place in the hearts of U.S. Latino communities nationwide. You will reach an audience of cinema enthusiasts in general, film and televisionindustry players and Southern California Latino consumers in particular. Reaching these markets will increase your brand visibility in the Latino community, enhance yourfilm arts and culture identity, increase sales revenue, and grab media attention.

PRODUCING SPONSORSHIP($10,000)

• Producing Sponsor for Award Ceremony• 6 full-access Sponsor Festival Passes• 10 vouchers exchangeable on a 1-to-1 basisfor tickets to any regular screening

• Audience address at Awards ceremony• Red carpet photo backdrop Logo placement• Listing/Logo in all print & media advertising• Recognition in all Press Releases• Pre-screening on-screen Logo presentation• 1 premium-placed full-page color ad in Festivalcatalog yours to customize**

• Festival promotional Email Blasts• Logo placement & link on Festival website• Filmmakers’ Lounge Producing Sponsorbanner/signage

PRESENTING SPONSORSHIP($5,000)

• Presenting Sponsor for Youth Filmmakers’Showcase

• 4 full-access Sponsor Festival Passes• 6 vouchers exchangeable on a 1-to-1 basisfor tickets to any regular screening

• Audience address at Youth Filmmakers’ Showcase• Red carpet photo backdrop Logo placement• Listing/Logo in all print & media advertising• Recognition in all Press Releases• Pre-screening on-screen Logo presentation• 1 premium-placed half-page color ad in Festivalcatalog yours to customize **

• Festival promotional Email Blasts• Logo placement & link on Festival website

Receipt of all contributions in full by April 16, 2012 is greatly appreciated.

The amount of your sponsorship payment that qualifies as a tax deduction is limited to the amount of the contributionover the value of goods and services returned to you for this payment. The value of goods and services varies for eachsponsorship level and it will be listed on your official acknowledgement letter sent out to each donor following the receiptof the sponsorship payment.

FILMMAKER SPONSORSHIP ($300)Help bring a filmmaker to the Festival by contribut-ing to the Filmmaker Fund. We also accept FrequentFlyer Miles in exchange for sponsorship!

• 4 vouchers exchangeable on a 1-to-1 basisfor tickets to any regular screening

• Festival Catalog Listing• Logo placement & link on Festival website

BRAND PLACEMENT VIP GIFT BAGSAMPLING ($500-$2,500)

• Sponsorship Level & Benefits commensuratewith value of brand samples.

IN-KIND SPONSORSHIPS*In-kind sponsors making contributions to meet serv-ice or product needs of the Festival will gain valuableexposure and recognition.� Hotel Accommodations� Car Rental/Limousine Service� Printing Services� Catering Services� Technical Equipment Services� Media Publicity (print display ads, TV/radio ads,

billboards, etc.)

*NOTE: Or equivalent in-kind donation(s). In-kindSponsorship Level & Benefits commensurate withvalue of contribution/donation(s).

FESTIVAL CATALOG AD LEVELS**Horizontal/Lanscape Book trim size: 8.5w” x 6.5h”Full Page $1,000

No bleed: 7.5w” x 5.6h” w/bleed: 8.75w” x 6.75h”Half Page $500

No bleed: 7.5w” x 2.712h” w/bleed: 8.75w” x 3.336h”Quarter Page $250

3.646w” x 2.712h”

**Deadline for all ad copy is April 16, 2012

SUPPORTING SPONSORSHIP ($2,500• Art Exhibit Sponsor• 2 full-access Sponsor Festival Passes• 4 vouchers exchangeable on a 1-to-1 basisfor tickets to any regular screening

• Audience address at Art Exhibit reception• Red carpet photo backdrop Logo placement• Listing/Logo in all print & media advertising• Recognition in all Press Releases• Pre-screening on-screen Logo presentation• 1 premium-placed quarter-page color ad inFestival catalog yours to customize**

• Festival promotional Email Blasts• Logo placement & link on Festival website

COMMUNITY SPONSORSHIP($1,000)

• Opening Night Reception or Closing FiestaSponsor

• 2 full-access Sponsor Festival Passes• 2 vouchers exchangeable on a 1-to-1 basisfor tickets to any regular screening

• Listing/Logo in Select print & media advertising• Recognition in all Press Releases• Pre-screening on-screen Logo presentation• 1 premium-placed quarter-page b/w ad inFestival catalog yours to customize **

• Festival promotional Email Blasts• Logo placement & link on Festival website

PARTNER SPONSORSHIP ($500)• 6 vouchers exchangeable on a 1-to-1 basisfor tickets to any regular screening

• Festival Catalog Listing• Logo placement & link on Festival website

Receipt of all contributions in full by April 16, 2011 is greatly appreciated.

YES! I want to support the Reel Rasquache Art & Film Festival

Company/Business Name: ___________________________________________________________________________________________________

Contact Name: _______________________________________________________Contact Title: _________________________________________

Phone:_________________________________ Mobile: ______________________________ Email: ____________________________________

Contact Mail Address: _________________________________________________ City:________________ State:____ Zip:____________

Potential Sponsorship Level: ________________________________________________________________________________________________

Comments, requests, etc: ____________________________________________________________________________________________________

Signature:________________________________________________________________________ Date: _______________________________

Once your form is received, a Festival representative will be in touch to discuss sponsorship in greater detail.

SPONSORSHIP INFORMATION FORM

OR YOU MAY SEND YOUR SPONSORSHIP CHECK DIRECTLY, JUST PRINT & COMPLETE THIS PAGE & MAIL IT WITH YOUR CHECK TO:

John Ramirez, RRAFF DirectorCSULA - Dept. TVFM - MUS 107, 5151 State University Dr., Los Angeles, CA 90032

Questions? Call John at 323.343.4207 or email John at jramire4@calstatela.edu

Please make checks payable to: Casa 0101 For: RRAFF2012

Panels and Workshops will cover technicalaspects of filmmaking from camera topost-production, screenwriting social mediamarketing, financing and distribution.

The Anatomy of an Indie Film:A Case Study of Never Trust aSerial Killer

Show Me the Money:Funding the U.S. Latina/o Indie

Superheroes, Horror, Latinos Oh My!Latino Horror & Fantasy

Podcasting 101

High School Workshop:College Filmmaking 101

High School Workshop:Writing from Your Soul

Screenwriting Fundamentalsand How to Make Your Pitch

Final Cut Pro Editing Workshop

Selling to Hollywood:The Universal Approach

Effective Distribution Strategiesfor the Independent Producer

“Reel Rasquache is a film festival with incredible opportunities for the American born Latino filmmaker and producer. I have been fortunateenough to participate in the festival twice, once in 2009 where I won the Best Webisode Award for Ylse and then again in 2011 where my filmRevenge of the Bimbot Zombie Killers took the Best Feature prize; I directed both. I am happy to report that Bimbots was just picked up fordistribution because it is an award winning film! This would have never happened if the Reel Rasquache Film Festival was not around. I amincredible grateful to the wonderful opportunities it has afforded me and any financial sponsor would be lucky to be able to lend their name tothis worthwhile event.” — Joe Camareño, Actor, Producer, Writer

“Reel Rasquache was instrumental in the continuation of relationships I have developed with unique, talented Latino artists andfilmmakers in Los Angeles, and additionally helped me reach an audience underserved by the traditional industry studios.”

— Adam Schlachter, Director, The Seven

“A wonderful and needed showcase for Latino films. The festival provides a unique opportunity for filmmakers and audiencesto interact and learn from each other.” — Carlos Ávila, Director, Price of Glory

PANELS &WORKSHOPS

Directors Workshophttp://www.reelrasquache.org

http://www.reelrasquache.org

2011Gabriela Tagliavini – Trailblazer Award (Without Men, Ladies Night, The Woman Every Man Wants)Margaret Garcia – Featured Artist, Vision Award

2010Ligiah Villalobos – Trailblazer Award (Writer/producer - La Misma Luna, Go Diego Go)Betty Kaplan – Career Achievement (Director One Hot Summer, Doña Barbara,

Almost a Woman)Enrique Castillo – Pioneer Award (Weeds, Blood In Blood Out, Teatro Campesino Member)Eloy Torrez – Featured Artist, Vision Award

2009Luis Valdez – Career Achievement (Founder El Teatro Campesino, Zoot Suit, La Bamba,

The Cisco Kid).

2008Sylvia Morales – Pioneer (Director Chicano, Seguin, Resurrection Blvd.)Franc. Reyes – Trailblazer (Director Empire, Illegal Tender, The Ministers)

2007Tony Plana – Pioneer (Ugly Betty, Zoot Suit)Wilmer Valderrama – Trailblazer (That 70’s Show, Fast Food Nation, El Muerto)

2006Lupita Tovar – Career Achievement (Actress Dracula, Spanish 1931)Lourdes Portillo – Pioneer (Writer/Director Corpus, Señorita Extraviada/Missing Young Woman)Jesus S. Treviño – Tribute (Director Raices de Sangre, Yo Soy Chicano)

2005Moctesuma Esparza – Career Achievement (Producer Walkout, Selena)

2004Miguel Arteta – Innovator (Director Star Maps, Chuck & Buck, Youth in Revolt),Lupe Ontiveros – Career Achievement (Actor Desperate Housewives, Real Women Have Curves)Evelina Fernandez – Pioneer (Writer/Actor Dementia, Luminarias)Robert Young – Tribute Director (¡Alambrista!)

EVENTS, PARTIES & TITLE SPONSORSHIPS AVAILABLEOpening Night Party • Youth Filmmakers’ Showcase ReceptionRasquache Award Ceremony • Closing Night Fiesta

For more Sponsorship information please contact:Angela Ortíz, RRAFF Co-DirectorCall: 323-229-0019 or email: aortiz@sefijaonline.com

THE REEL RASQUACHE AWARDS

Luis Valdez

Benjamin Bratt andJeremy Ray Valdezof La Mission

L-r: 2010 awardees; Enrique Castillo, Eloy Torrez, Ligiah Vil-lalobos, Betty Kaplan and RRAFF director John Ramirez

Eloy Take Two

Actor Lupe Ontiverosand Director Jesus S. Treviño