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theboltlive.com

PRESENTED BY: CHARTER OAK HIGH

SCHOOL

News

Videos

Photo Galleries

Slideshows

Interactive Polls

theboltlive.com

A

N

D

Revenue

300%

Increase

Ad Sales

1200%

Increase

Product Sales

345% Increase

Site Traffic

Per Week

CEO

6 Employees 6 Employees 5 Employees 5 Employees

CMO CTOCFO COO

Keeps departments in order, creates weekly memos listing various tasks to be completed

Generates financial statements, record sales and overall profits

Develops strategic ideas for The Bolt Live, and promote events and branding to inspire sales

Responsible for designing the layout of the website as well as uploading all content to The Bolt Live when necessary

Administration

Accounting

Marketing

Technology

10:30- 11:20 daily

Lunch, break, after school, as necessary

Weekly meetings/ agendas

Teamwork, communication, and hard work are crucial to be successful

You Should Be Here!

Bulletin Announcement:

“Where are you going?”….You should be here. TheBoltLive.com – watch for it!

Sample Print Advertisement:

No URL listed

Posted in each classroom

Creating a “Buzz”

PostersButtons

3rd Period T-Shirts

7 a.m.Teacher’s

Announcement

At Lunch in Quad

Survey

129117

111

1224

30

USER FRIENDLY APPEALING CONTENT RETURN RATE

Bolt Live Survey Results

Yes No

141 Surveys Taken

Charter Oak High School Students

Staff and Faculty

Parents & Community Members

No Direct On

Campus

Competition

No Other On

Campus

Publications

Exclusive Competitive Advantage

Launch Day

2014 2015

1,217 3,156

Visits/Week

2014 2015

300 1,343

Total Visits

2014 2015

5,968 8,166

Start-Up Costs

2014 2015

$600 $300

Ad Sales

2014 2015

$150 $650

Increase: + 300%

School Apparel and Accessories

Unique Designs

Affordable Prices

Accessible through TheBoltLive.com

Potential Market:

- 1,700 + Students

- Charger Pride

- 55 Clubs

- 18 Sport Teams

- 77+ Teachers & Staff

- Parents

- Community Members

Order Forms

Same as TheBoltLive

“Involved” Students

Parents & Community Members

Competitors CustomizedAffordable

Price Points

One-on-

One

Customer

Service

No shipping/

processing

Fees

Unique

Designs

Gear Up✓ ✓ ✓ ✓ ✓

Student Store- ✓ ✓ ✓ -

G2 Graphics✓ - ✓ - ✓

JNL Creations✓ - ✓ - ✓

MyLocker.com✓ - - - ✓

DIY Creations✓ ✓ - ✓ ✓

Rally Towels

Oak Squad T-Shirts

Senior T-Shirts

Lanyards

Cash Flow

Order 1

(50 shirts)

Order 2

(50 Shirts)

Order 3

(23 Shirts)

Rally

TowelsLanyards

Senior

Shirts

Expense (393.08) (280.50) (129.03) (264.60) (175.00) (400.00)

Revenue 500.00 500.00 230.00 357.00 300.00 600.00

Profit

106.92

219.50+

106.92

100.97+

326.42

92.40+

427.39

175.00+

519.79

200.00+

694.79

106.92 326.42 427.39 519.79 694.79 894.79

Start Up Costs:

T-Shirts 50 @ 1.75 87.50

Screening 50 @ 3.86 193.00

Dye 2 Yellow, 2 Blue, 1 Soda

Ash

112.58

$ 393.08

Start Up Costs

Cash Flows

• $6.53 COGS

• Retail: $10.00Oaksquad Shirts

• $2.45–2.71 COGS

• Retail: $5-7 OR $3-5Rally Towels

• $1.75 COGS

• Retail: $3.00Lanyards

• $8.00 COGS ($6.00+$2.00)

• Retail: $12.00Senior Shirts

*Sold Out *Sold 99/108

Profit Margin

Product Profit Margin

(In Dollars)

Profit Margin

Percent

Mark Up

Percent

Oak Squad T-Shirts $3.47 (10-6.53) 34.7% 53.1%

Rally Towels $2.55 (5-2.45) 51.00% 104.1%

Custom Rally Towels $4.29 (7-2.71) 61.3% 158.3%

Lanyards $1.25 (3-1.75) 41.6% 71.4%

Senior Class T-shirt $4.00 (12-8) 33.3% 50.0%

Average Profit Margin$3.11

(15.56/5)44.32% 87.38%

Profit Margin

Gear Up “Team Sports Package” for Rally Towels

Product Profit Margin In

Dollars

Profit Margin

Percent

Mark Up

Percent

CO Rally Towels $0.55(3-2.45) 18.3% 22.4%

Custom Rally Towels $1.29(4-2.71) 32.3% 47.6%

Average Profit Margin $0.92 25.30% 35.00%

1,230

-802.83

+427.17

Oaksquad

Shirts

357.00

-264.60

+92.40

Rally

Towels

300.00

-175.00

+125.00

Lanyards

600.00

-400.00

+200.00

Senior

Shirts

2014 2015 Increase

Revenue/Sales $240 $3,137 1200%

Profit - $1,494.57 n/a

BoltLive Page Views 26,994 31,745 17%

1. Expansion of the Gear Up product line

2. More social media activity to promote engagement

3. Revamping ad sale price points to include duration and location of advertisements

Strengths Weaknesses

Opportunities Threats

Upgrades to the Site

New hardware (camera equipment)

Video Editing Software

Cash Flow for purchasing

supplies/materials

Increase scale and scope of overall

concept

theboltlive.com

You Should Be Here!

Appendix- Google AnalyticsGoogle Analytics “Average” Weekly

Statistics

(from 9/22-present)

Sessions 342

Users 263

Page Views 1343

Page/Session 3.83

Avg. Session 0:03:26

Bounce Rate 47.91%

Year to Year Analytics Comparison

2015 2014

Total Visits Since Launch

Date8,166 5,968

Total Visits on Launch

Day3,156 1,217

Average Pages

Visited/Week1,343 300

Users 4,143 6,290

Total Page Views 31,745 26,994

43.19%

56.80%

47.53%

52.47%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

New Visit ReturningVisitors

Perc

ent

New vs. Returning Visits

Prior to Launch Since Launch

0

500

1000

1500

2000

2500

3000

3500

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31

Num

ber

of

Vie

ws

Total Views Per Week

Page Views Per Week(from July 28 - March 15)

Total Cost for ProductionGear Up – Production Cost for Item #1

Item #1: T-

Shirts

Vendor Quantity Price for Each Total

Shirts JiffyShirts.com 123 1.75 215.25

Tie-Dye

supplies

Dharma

Trading Co.

2 Yellow

2 Blue

1 Soda Ash

22.61

20.10

5.95

112.58

Screen

Printing

G2 Graphics 123 3.86 475.00

Total $ 802.83

Gear Up – Production Cost for Item #2

Item

#2:

Towels

Vendor Quantity Price for

Each

Total

Rally

Towels

RallyTowe

ls.com

108 0.95 102.60

Screen

Printing

JNL

Graphics

108 1.50 162.00

Total $264.60

COGS COGS: Oak Squad T-Shirts

*Based on 123 shirts

Total Price Price per Shirt

T-Shirts 215.25 1.75

Screening 475.00 3.86

Materials 112.58 .92

Total 802.83 6.53

COGS: Rally Towels

*Based on 108 towels

Total Price Price per Towel

Rally Towels 102.60 .95

Screening 162.00 1.50

Customization

Materials

7.80 .26*

Total 272.40 2.45/2.71**