presentation: turn social data into insights
Post on 10-May-2015
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WEBINAR:
TurnSocial Data into Insights
Every day, social media users produce approximately500 million tweets on Twitter, 4.5 billion more
“Likes” on Facebook, and share 55 million new photos onInstagram.
Even more social media data flows from Google+,You Tube, LinkedIn, and other social networks,
forums, and online media outlets.
Social Data Is Everywhere
Everything About The Consumer
Has Changed
Social media = large, organic, & unbiasedfocus group.
Consumers:
have access to information
havea voice unlike any before
demandauthenticity and quality
expectus to know them (their profile) while we keep who
they are (as a person) private and secure
…And they’renot afraid to:
leverageit
speak loudly and publicly
tell us when they don't getit
remindus frequently of our obligation to them
What Is Social Intelligence?
Why Do Brands Need It?
Social Intelligenceis achieved when social media big data, is turned into insights, and action, and is shared openly
across departments, and systems. Social Intelligence is integrated into business process and ultimately business results.
● brand or product visibility
● mood around a product or service
● impact of marketing campaigns
● opportunities for engagement
● competitor activity and competitive comparison
● emerging crises (before they explode)
● evolving trends
MovePast The Noise To
Actionable Insights
1 - Set objectivesfirst:Be clear about yourgoals.
2- Use sampling solutions:Prioritize what you analyze using the
influence of theverbatim.
3- Consider social media as asuper focusgroup.
1- Data spikes:Determine an average threshold and get alerts.
2 - Large conversations with many comments:Pay attention
if more thanfivecomments.
3 - Set real time alertson sensitive keywords.
Detect And Manage Social Media Crises
Combine online and offline data, for a richer understanding of your customers’ experience through a ‘One Voice of the Customer’
program.
Drill down into your data and discover the most
influential social media users around your industry or
brand.
Identify influential:
-websites
-users
-mentions
Engage with your influencers and advocates and equip them to
help out.
Identify Brand Advocates And
Influencers
Influence Ranking Services Include
PostRank:Delivers objective, real-time data and analysis on topics, trend, or interests relevant to business.
KLOUT: Measures influence based on your ability to drive action. Every time you create content or engage, you have the capacity to
influence others.
Traackr’s:Identifies the most relevant online influencers for a topic or campaign.
Synthesio’sSynthesioRank:influence ranking system, simple scoreranking
0to 10: Reveals for each brand or topic the influential individuals onlineand
thevarious sites where they “live”.
● Who- Identify and monitor Influencers - both advocates and detractors
● What- Are certain ideas getting traction or Share of Voice?
● When- Do social spikes correspond to campaigns or crises?
● Where- Are there sites/platforms where your audience likes to comment?
● Why- What motivates people to express opinions online?
How Do I Measure ROI?
Leverage a Social Intelligence Platform to measure stats around:
Keep It Simple
● Don’t waste time tracking information that’s not important to
yourbrand
● One short-term goal associated with one KPI at a time =
measurable andscalable
● Communicate found insights across departments in order to
leverage Social Intelligence across the enterprise.
Social Intelligence
Listen
Analyze
Connect
SCALE
Collaborate
Engage
Enterprise Listening Platforms, 2014
#1 GLOBAL LISTENING VENDOR
“Synthesio is aleader in this study due to its superior global data
coverage,automated analysis built from human coding, and functional
dashboard.
Well-satisfiedcustomer references score the vendor highly forits
flexibility and the frequency with which it recommends new
approaches.
SOCIAL INTELLIGENCE.
BUSINESS RESULTS.
@SYNTHESIO
SYNTHESIO.COM
Contact US…
CLIENTSTORIES OUR BLOGOUR RESEARCH
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