presentation: the automotive market & composite material...
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Presentation:
The Automotive Market &
Composite Material OutlookPresented by:
Marc Benevento, Industrial Market Insight
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©2015 Industrial Market Insight LLC. All Rights Reserved.
• Ground Transportation Segments
• Light Vehicle Industry Drivers and Trends
• Automotive Material and Adhesive Trends
• Opportunities and Barriers for Composites
• Growing Composites and Adhesives
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The Land Transportation Market
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Global Market Volume
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HERENorth American Segments
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Source: ASC whitepaper “Adhesives & Joining in Transportation
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Light Vehicle vs Heavy Truck
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Consumer Product Industrial Asset
Production Volume High ~70,000 Low ~10,000
Customer Consumer Companies
Cycle time Short Long
Materials of
construction
Body: Steel Cab: Composite, Al, steel
Frame: Steel
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Suppliers with global
capabilities
Ability to provide material
properties and predict static
and dynamic performance
Efficient powertrain and
lightweight materials
Low lifetime environmental
footprint
Changing user needs and
priorities
Trends Implications
Auto/Electronic
Convergence
Sustainable
manufacturing
Increasing regulatory
hurdles
Global designs,
local production
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Light Vehicle Trends & Implications
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Emissions Regulations
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Source: US EPA, NHSTA
Tractors
Trailers
Car
Pickup
Improvements in Powertrain, Aerodynamics, Rolling Resistance, and Weight will be required
Proposed Fuel Economy Improvements
in Tractor-Trailers
EPA Fuel Economy Sticker
Improvements for Light Vehicles
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Conflicting Regulatory & Consumer Demands
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Comfort,
Convenience,
Capability
Handling &
PerformanceSafety Fuel Economy
Trend
Larger vehicles,
more features &
electronics
Faster, sportier.
Stiffer, more
power/weight
More energy
absorbing
capabilities
Lighter, more
efficient (34.1
MPG…54.3 MPG)
Impact to
vehicle weight
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Unibody Body-on-Frame
http://flickr.com/photos/jrok/265838085/
Light Vehicle Architecture
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Light Vehicle Materials
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NSX
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Automotive Lightweight Material Options
Source: ASC Grow the Vertical Report (Ground Transportation), Ducker Worldwide
ASC Whitepaper: Adhesive Opportunities & Outlook in Light Vehicles
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• Mild steel losing share
• HSS gaining favor
• Aluminum making inroads
Body Material Trends
Industrial Market Insight Analysis based on sampling of passenger cars as reported by OEM
ASC Whitepaper: Adhesive Opportunities & Outlook in Light Vehicles
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BMW Body Materials
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i8
i3
7 series
5 series
3 series
: Composite
: Composite
: Steel w/ composite reinforcement
: Steel
: Steel
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BMW i3
Photo: BMW
Production volume: 30,000 units
Retail price: $45,000 USD
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HEREMulti-Material Construction: BMW 7 Series
Photo: BMW
Production volume: 60,000 units
Retail price: $90,000 – 120,000 USD
145m of adhesives
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Benefits of Adhesives
Adhesives help manufacturers:
• Build structures that are stronger, stiffer,
lighter and better performing
• Make products quieter and more comfortable
• Solve difficult joining problems
Source: General Motors
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Weld Bonding
Carryover from prior model
New
88 m of weld bonding in total
50% increase in torsional rigidity
6% lower mass than benchmark
Source: Steel Market Development Institute Great Designs in Steel
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Structural Adhesives in Various Vehicles
Structural Adhesive Growth Trend
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Source: Sika, Daimler
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Shock tower
Al casting replaces multi-piece
stamped assembly
Adhesive reduces stress on fastener
and improves fatigue life
Adhesive prevents galvanic corrosion
in mixed material assemblySource: Steel Market Development Institute Great Designs in Steel
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Source: Dow Automotive
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Recent Composite Applications
Lexus LC 500
Source: Lexus
Source: Honda Motor Co.
Acura NSX
BMW 7 Series
Source: BMW
Honda Ridgeline
Source: Industrial Market Insight
Acura
NSX
Honda Ridgeline
BMW
7-Series
Lexus
LC 500
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Lexus LC 500
Source: Lexus
Lexus LC 500
• Steel unibody
• Al panels, bumper
beam, shock
towers
• CFRP roof, inner
panels
• SMC decklid
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Acura NSX
Source: Honda Motor Co.
Acura NSX
• Aluminum spaceframe, hood, roof, door outer
• CRFP floor
• SMC fenders
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BMW 7 Series
BMW 7 Series
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Source: Sika
Challenge
Delta Alpha
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Source: Sika
Mixed Material Bonding
Technology Comparison
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Honda Ridgeline
Source: Honda
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Metal bed
Composite bed
Production volume
Tooling amortization
Cycle time
Other concerns
Recycle / end-of-life
Durability
Value chain considerations
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Drivers Barriers
Weight
Performance
Fuel economy
Low tooling cost
Part consolidation opportunities
Corrosion resistance
Design / simulation
Cycle time
Cost (carbon fiber, infrastructure)
Paint / Appearance
Non-destructive evaluation
Recycle / End-of-life
Joining
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Opportunities for Collaboration
Potential for collaboration to address barriers facing
both industries
• Design practices
• Simulation
• Non-destructive testing
• End-of-life
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time
HSSMild steel Multi-Metal Ultra-light composite
Paint free
Collision Free
Autonomous
Driving
Past Now Next
Multi-Material
Future
Low VOC Coating Reduction Temp Reduction
Assisted DrivingHuman Driving
Convergence of Trends Over Time
Long-term trends favor increased composite use
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• Light vehicle represents a large (still) untapped market for composites
• Market forces and long-term trends favoring increased adoption of composites
• Potential to address challenges jointly to reduce risk and accelerate progress
In Conclusion
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