presentation on a new restaurant with a small review of financial propostion (bistro bliss) (by...

BISTRO BLISS

PRESENTATION ON Selling Business Proposal for Financing

SALES MANAGEMENT

PREPARED FOR: Mujahid MohiuddinEast West University

Department of Business Administration

PREPAPRED BY:

Afrida Tasnim Shagoti

ID: 2008-1-10-112

Syaba Tarannum Quader

ID: 2009-1-10-063

Khondokar Kamran Bin Khaled

ID : 2008-1-10-152

Dinuka Sinhabahu

ID: 2007-3-10-071

Shohan Akon Sunny

ID : 2007-2-13-011

Name and Logo

Location

People we will be serving

• The food concept and coffee attracts different customer profiles

• Local residence of the neighbouring Banani, Gulshan, Mohakhali area

• The University students of the surrounding areas

• Corporate employees of Banani, Gulshan, Mohakhali

• Age range of the target market : 18-35

Vision

• Bistro Bliss’s vision is to be a renowned brand name in the hearts of Bangladeshi, Chinese, Italian, Indian cuisine consumers and coffee lovers in Dhaka

• Providing unparallel quality, cleanliness, service and value which satisfies each customer

• Being the pioneer of change in modern day youth entertainment facilities

Mission

• Bistro Bliss is in business to create an opportunity which enables

– Food lovers to enjoy contrasting styles of cuisines under one roof

– Coffee lovers to have a chance to taste our uniquely brewed coffee

– Gaming folks to game in style

Concept

• Aims to provide at a reasonable price

• Take employee’s welfare seriously

• Premise is designed aesthetically to create an environment to woo customers

• A cozy, friendly, modernized and party atmosphere

• Cooks are specialized and not generalized

• Innovative and aggressive service options

• Food Court

• Coffee Bar

• Juke Box

• Music Station

• DJ Entertainment

• LCD Monitors

Ground 0 and Technical Aspects

Benefits Of “Ground 0”

• A confusion in choices when it comes to food

• Hygienic, healthy food for a reasonable price

• Satisfaction of enjoying fresh vegetables, meat and fruits

• Unique brewed coffee imported from Brazil

• Enjoying music and sporting events during meals

• Bookings for private events• Weekend entertainments

Benefits of “Level 1”

• Gaming competitions

• Private booking for the Mini Cinema

• Studies and leisure

• Relaxation and Pressure release

• Access to high tech equipment

• Internet access

Level 1 Technical Aspects

• PS3 Gaming Zone

• Pool Club

• Mini Theater

• Lounge

Levels of Products

Quality food and services

Cozy environment

Arouses Fun and sporty feelings

Mini movie theatre

Ultimate music extravaganza e.g Dj and juke box

Absolute gaming experience e.g billiard and PS3 gaming zone

Coffee bar having every flavor and every taste

Product Range

Coffee Indian Bangladeshi

Chinese Italian Fast Food

Services and Mascot

Our Mascot Top notch Chefs

Waiters and Attendants

Coffee items ranges from Tk. 120 to Tk. 450

Fast Food items ranges from Tk. 250 to Tk. 960

Italian items ranges from Tk. 350 to Tk. 1700

Chinese items ranges from Tk. 320 to Tk. 2200

Indian items ranges from Tk. 60 to Tk. 550

Bangladeshi items ranges from Tk. 50 to Tk. 300

Pool games packages varies from Tk. 25 to Tk. 100

PS3 games packages varies from Tk. 100 to Tk. 500

Movie tickets and bookings ranges from Tk. 100 to Tk. 500

Publicity / Publicrelations

Direct Mail

Local Print &Broadcast media

Design &Packaging

CommunityInvolvement

Sampling

SuperiorLocation

Sales Strategy

• Staff salaries that are 10% above the industry average

• Mobile kiosk and sponsor selected events• Sell gift cards, frequency cards, pre-paid

cards, and offer discounts to key groups• State-of-the-art sales/inventory system to

– Reduce customer waiting time– Create efficient product ordering 

• Hiring for attitude• Solicit customer feedback• JIT

Initial Investment

Initial Cost

Security Deposit TK. 4,00,000

Equipments TK. 13,50,000

Labor cost TK. 3,20,000

Advertisement Cost Tk. 1,00,000

Interior Decorations TK. 7,50,000

Fixtures and Fittings TK. 17,50,000

Entertainment cost TK. 3,30,000

Total TK. 50,00,000

Financial proposal

• Financing strategy (DEBT EQUITY Ratio) for the Initial Investment is 70:30 (Investment :Bank Loan)

• Profit sharing on 60-40 model.• The current ROI allows the investment to be recovered

within the first 24 months• Ownership of a distinctive brand name which will allow to

expand SBU’s in related sectors• Evaluation of investment proposal : 1) NPV

2) IRR

Notes for evaluation

Notes for project Evaluation

• Planning Period = 3 years

• Estimated Cash inflows :

0 1 2 3

(35,00,000) 10,71,428.57 11,95,970.82 14,23,560.50

Initial Investment

PV of the Cash Inflows

(24,28571.43) (12,32600.61) 1,90959.90

DPB = 2 + (36,629.79 / 14,23,560.50) = 2.03 years

= Tk 1,90,779.89

IRR Calculation

X

14.89%

=0

Expected Profit

05

101520253035404550

1 2 3 4 5

No of years

Prof

it (in

Lak

hs)

Sponsoring Charity Concerts which will be full of life and fun, in our spacious ground floor or level 1. Famous bands as well as new bands and underground bands will be invited to play. Fund collected from these concerts will be donated to special institutions. Some specific ones are:

SEID TRUST

Canadian Orphanage

Shishu Hospital

CRP

“ Bliss Reserve” will be the name of the reserve which will be used to bless lives and bring them “bliss” in their lives. This reserve contains fund kept aside from net income to contribute to social welfare like natural calamity e.g. earthquake/ cyclone relief, flood affected people, people suffering in winter with no warm clothes etc.

“Discount Delight Day” when people of any income level can enjoy the taste of mouth-watering cuisines

Be an active member of the community; be visible at charitable functions

Contributing to Social Welfare

QUESTIONS

Thank You……

&