presentation lane marketing group

The LANE MARKETING Group

Providing Marketing, Public Relations & eMarketing Solutions to the Hospitality Industry since 1994

“Providing solutions for today’s marketing needs”

Marjorie LanePresident & Founder301-340-1700hotelmarketer@aol.comMarketingforhotel.com

About Us

Since 1994 The Lane Group has been providing innovative and successful marketing consulting to hotels, resorts, spas and golf clubs throughout North America.

Marjorie Lane, Founder and President, began The Lane Marketing Group in 1994 after a successful career in Hospitality Sales & Marketing and International Tourism. Ms. Lane's senior management experience includes Omni Hotels, Wyndham Hotels, Le Meridien Hotels and Resorts, Marriott Hotels & Resorts, The Watergate Hotel and Intercontinental Hotels & Resorts.

Services

Brand Strategies Re-branding and property

launches Marketing Initiatives Public Relations Media Relations Marketing Communications Email Marketing

Web Design & Functionality Consultation

Social Networking eCommerce Analysis and

Solutions Special Events Collateral Marketing Plan Development

How we work with you!

Short & Long Term projects Work with property and corporate teams An extension of your team! Consult with existing marketing partners Introduce new partners & products as needed Virtual or on-site

Products

Return on Marketing Investment – our program to analyze your marketing investments

Hotel eScribe – our newest monthly subscription service for resorts and hotels to maintain their 2.0 Web presence and connect with current and potential customers, building revenues

Special Event Marketing

Revenue Producing Special Events:

– Cooks & Corks – Gourmet Food & Wine events– Wellness – Health, Spa and Activity Events– Themed Weekends– Concert Events & Series – Lifestyle Events & Weekends

Partnerships

•Teaming Revenue Management and Property Marketing Expertise

•Strategic Positioning, Strategic Pricing and Strategic Communication

•Results – Increased Revenue and Profits!

Clients List

Memberships

Hospitality Sales & Marketing Association International

Meeting Professionals International Washington Women in Public Relations

Contact Us!

See how we can help you increase your revenues!

Marjorie Lane

Tel: 301-340-1700

hotelmarketer@aol.com or

mlane@marketingforhotel.com

Marketingforhotel.com