presentation fw 16-17 product launch -...

FREERIDE Testimonials

Daron Rahlves (USA) • Long-term partnership with Reusch • True ski expert: Alpine Skiing, Skicross, Freeride • D.Money Exclusive Signature Style

FREERIDE Testimonials

Hazel Birnbaum (USA) • Newest addition to the Reusch Freeride Team • Participant at the FWT 2014/15 • Winner of two FWT competitions • Aspirant for the overall victory at the FWT 2015/16

FREERIDE Freeride World Tour• Worldʼs biggest and most important Freeride competition tour • 5 Tour stops: Andorra, Austria, France, Switzerland, Alaska • Very high media coverage, live-streams, online and social media

coverage - Live stream - Website - Social Media coverage - Videos

468,500 live viewers 755,323 website views 110,000 Facebook fans6,433,730 video views

FREERIDE Testimonials

Felix Wiemers (GER) • Third season with Reusch • Participant at the FWT • Very successful last season, first podium • High media attention • Part of the Midiafilm movie project

FREERIDE Cooperations• Reusch supports the “Midiafilm” Freeride movie production • “Profile – Characters on Skis” – available online from December 2015 • Winner of the Best Film Award in the AM category at the 2015 IF3

Festival • Screened at the Alp-Con Cinema-Tour in 34 European cities

FREERIDE New Colorways

FREERIDE New Colorways

FREERIDE Reusch D.Money exclusive 3.0 R-TEX® XT Lobster

CHALLENGE: ACCEPTED MAN FW1617• Perceived Value

• Style Concentration

• Range & Price Structure

SCOTCHGARD™ Perceived Value• Durable Water Repellent • On all Youngtech Leather Styles • Hangtag

Woven LabelsPerceived Value• Visual Differentiation • Clear Indication

• Pro Series • Sportive Elegant• Ski Piste

- Sportive- Classic - Soft Mountaineering

• Re:Style• Down

COLLECTION STRUCTURE FW 16/17 MAN

PRO SERIES

SPORTIVE ELEGANT

SKI PISTESportive

SKI PISTEClassic

SKI PISTESoft Mountaineering

RE:STYLE

DOWN

COMPETENCE STYLES

46 01 405 Reusch World Champ MittenPro Series

46 01 141 Reusch Coleman Meida® Dry Sportive Elegant

46 01 141 Reusch Coleman Meida® Dry Primaloft® Gold Insulation Ceramic Blend

• Ceramic particles with PrimaLoft® fibers

• Heat retention • Reflects back warmth to the hand

46 01 350 Reusch Volcano GTX® + Gore warm technologyDown

46 01 350 Reusch Volcano GTX® + Gore warm technologyDown Finger Tube

46 01 350 Reusch Volcano GTX® + Gore warm technologyDown

COLLECTION STRUCTURE FW 16/17LADY• Lady Exclusive• Lady Pro • Lady Down • Lady Ski Piste• Lady Re:Style

EXCLUSIVELADY

PROLADY

DOWNLADY

SKI PISTELADY

RE:STYLELADY

BABYREUSCH CUTE FRIENDS

PHIL ALBUS SALLY TUXY

LADY COMPETENCE STYLES

LADY EXCLUSIVE46 31 103 REUSCH THAIS

LADY DOWN46 31 253 REUSCH NORA R-TEX® XT

LADY PRO46 31 101 REUSCH LINDSEY

Product Key Properties

PRODUCT KEY PROPERTIES Intro• Challenge at the point of sales:

- Competitors- No sales support - Fast buying decision

• Challenge at the point of sales:- Competitors- No sales support - Fast buying decision

PRODUCT KEY PROPERTIES Intro

• Challenge at the point of sales:- Competitors- No sales support - Fast buying decision

PRODUCT KEY PROPERTIES Intro

PRODUCT KEY PROPERTIES Intro• Customer request

- Brand- Design - Function

• Customer request- Brand- Design - Function

PRODUCT KEY PROPERTIES Intro

PRODUCT KEY PROPERTIES Intro• Customer request

- Brand- Design - Function

PRODUCT KEY PROPERTIES Intro• Customer request

- Brand- Design - Function: 1.

Warmth 2. Impermeability

3. Breathability

PRODUCT KEY PROPERTIES Warmth• The Warmest

- Replace THERMO 5™- REAL DOWN™- Extra volume styles

• Extra Warm- Replace THERMO 4™- R-LOFT™ - PrimaLoft™

• Warm- Replace to THERMO 3™- TecFill™ and Thinsulate™

PRODUCT KEY PROPERTIES Impermeability• Waterproof

- R-TEX® XT - GORE-TEX®

• Waterproof palm insulation- Meida® Dry

• Windproof- STORMBLOXX™ and GORE

WINDSTOPPER® - Leather and laminated/coated fabric styles

PRODUCT KEY PROPERTIES Breathability• Extra Breathable

- All styles without R-TEX® XT or GORE-TEX®

• Breathable- R-TEX® XT - GORE TEX®

PRODUCT KEY PROPERTIES Overview

• The Warmest• Extra Warm• Warm

• Waterproof• Waterproof palm insulation• Windproof

• Extra Breathable• Breathable

Warmth Impermeability

Breathability

PRODUCT KEY PROPERTIES Label Set Up

Reusch woven technology labels

Classification labels

PRODUC KEY PROPERTIESThe most important glove benefits for consumers

1. Warmth 2.

Impermeability

3. Breathability

PRODUCT KEY PROPERTIESClear communication

Warmth Impermeability

Breathability

PRODUCT KEY PROPERTIES An example

PRODUCT KEY PROPERTIES At the Point of Sale

NEW ECO CARDSStrong Brand communication

THE REUSCH MATADORS ECO CARDSAn attractive highlight

RE:ACTNew Colorway

RE:ACTThe High Altitute Series

RE:ACTThe Overglove Series

RE:ACTThe Insulator Series

RE:ACTThe Tooling Series

RE:ACTThe Thermal Liner Series

RE:ACTThe Via Ferrata Series

RE:ACT Reusch Katmandu Expedition mitten

RE:ACT Reusch Karakorum

RE:ACT Reusch Svalbard

MARKETING SUPPORT

HEADERCARD AND HANGTAGFor a distinction at the point of sale

RACING DESIGN MOOD

RACING 46 11 111 GS – Core Innovation

• 3 D Cut • Patented Unleashed Crotch

Construction • Seamless neoprene cuff • Composite Knuckle Protection • Silicone embossed protection on

backhand • Triple layer protection on thumb • 2 color ceramic print • 70% more protected surface on the

backhand

RACING 46 11 111 GS – Further Features

• PRO FLEX™• Silicone printed reinforced palm • Elastic Power Closure • Japanese Cowhide palm • Seamprotection on fingers • Pure Grip Technology

RACING 46 11 111 GS

Marcel Hirscher Alexis Pinturault Matthias Mayer

INTERNATIONAL SPONSORING

SPONSORING Alpine Skiing review

2014/15: ONE OF THE MOST SUCCESSFUL

SEASONS EVER!

• 8 out of 10 Crystal Globes - Marcel Hirscher (AUT): Overall World Cup, Giant Slalom, Slalom - Anna Fenninger (AUT): Overall World Cup, Giant Slalom - Mikaela Shiffrin (USA): Slalom - Lindsey Vonn (USA): Super-G, Downhill

• 10 out of 11 Gold medals at the 2015 World Ski Championships in Vail/Beaver Creek

SPONSORING Alpine Skiing review

• Exclusive cooperation with the “skiing superstars” – the Reusch Matadors

SPONSORING Alpine Skiing news

• Long-term cooperation and partnership with the worldʼs most successful Ski Pools

• Start of a new cooperation with the Czech Ski Pool

SPONSORING Alpine Skiing news

OFFICIAL SUPPLIER

Austria France USA Switzerland LiechtensteinSlovenia

• Roland Fischnaller (ITA): Alpine Snowboarding World Champion 2015

• Zan Kosir (SLO): Alpine Snowboarding Overall World Cup 2015 • Anthony Benna (FRA): Mogul Skiing World Champion 2015 • Andrea Limbacher (AUT): Skicross World Champion 2015 • Elena Koenz (SUI): Snowboarding Big Air World Champion 2015 • Patrick Pigneter (ITA): Natural Track Luge World Champion 2015

SPONSORING More than Alpine Skiing