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Presentation 3Getting personal: a tailored advertising experience
Get Media Smart – social media
2Getting personal: a tailored advertising experience
Get Media Smart – social media
These ads are from one person’s Facebook page – what can we learn about them?
What might they have beensearching forpreviously?
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3Getting personal: a tailored advertising experience
Get Media Smart – social media
These ads are from a different person’s Facebookpage – what can we learn about them?
What might they have beensearching forpreviously?
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4How do companies know what you like?
Get Media Smart – social media
Some websites use small text files called cookies to keep track of what we do on the internet. Theytrack our search requests, things we view regularly,things we ‘like’ and even who and where we are.
Cookies don’t know who we are, just thatwe are particular individuals. Without them websites wouldn’t know what wehave put in our online shopping basketsfor instance, or might need us to log inevery time we click through to anotherpage on a website.
5How do companies know what you like?
Get Media Smart – social media
Websites likeAmazon collectinformation fromall their users and then use that data to ‘guess’what we might be interested in.
Frequently bought together
Sponsored products related to this item
Customers who bought this item also bought
7How do companies know what you like?
Get Media Smart – social media
What other items do customers buy after viewing this item?
Look for similar items by category
Your Recently Viewed Items and Featured Recommendations
8How do companies know what you like?
Get Media Smart – social media
Other websites usethe information we provide to helpthem understandwhat we might beinterested in.
Sign up to Facebook –part 1.
How do companies know what you like?
Get Media Smart – social media
9
Other websites usethe information we provide to helpthem understandwhat we might beinterested in.
Sign up to Facebook –part 2.
After creating aFacebook page, they askfor more information.
10How do companies know what you like?
Get Media Smart – social media
Other websites usethe information we provide to helpthem understandwhat we might beinterested in.
11How do companies know what you like?
Get Media Smart – social media
Other websites usethe information we provide to helpthem understandwhat we might beinterested in.
The ad preferences pageis accessible from everyad on Facebook.
12How do companies know what you like?
Get Media Smart – social media
Other websites usethe information we provide to helpthem understandwhat we might beinterested in.
Twitter after signup.
13How do companies know what you like?
Get Media Smart – social media
Other websites usethe information we provide to helpthem understandwhat we might beinterested in.
Twitter after signup –part 2.
14How do companies know what you like?
Get Media Smart – social media
Other websites usethe information we provide to helpthem understandwhat we might beinterested in.
Twitter after signup –part 3.
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