presentatie ncd the_third_wave

Intro Edwin Korver (48)HTS Civil EngineeringSoftware / Dow JonesHostingprovider - webdeveloperRadio: http://deDigitaleMedia.nlBlog: http://deSocialeMedia.nlCorporate: http://www.enterpride.com

The greatest tragedy is indifference.

The first

wave of the

internet

1991 WORLD WIDE WEBTim Berners-Lee (CERN)Search (Altavista vs Google)Browsers (Netscape vs Chrome)Webservers (Apache, IIS)LiveJournal (proto-social network)Technology driven

The first

wave of the

internet

1991 WORLD WIDE WEB

Paradigm = CONNECTED

We discovered the world online, but kind of lost ourselves in the process.

The second

wave of the

internet

2001 SOCIAL MEDIAWeb 2.0 technologiesSocial networks - Friendster, 2002Fans - MySpace, 2003Friends - Facebook, 2004Opinions - Twitter, 2006Photos - Instagram, 2010Video - Vine, 2013

The second

wave of the

internet

2001 SOCIAL MEDIASharing experiencesWord of Mouth (WoM)

“70% trust recommendations of other users. 92% trust their friends”

Engagement – content marketing”Experience-initiated, conversation-based, extending WoM”

Customer Centricity (needs)Human driven

Trust + Context = Trustworthiness = Honesty + Commitment + Competence

The second

wave of the

internet

2001 SOCIAL MEDIA

Paradigm = ENGAGEMENT

By sharing experiences online we define our social self in an intimately connected world.

“You will attract those that believe what you believe” ~ Simon Sinek

What’s next?

The thirdwave

of the internet

2011 CO-ECONOMYCollaborative consumptionBased on trust & reputationShared goods & servicesCo-ownership, co-creation, co-funding, co-makership, ..Micro-entrepreneurship

The thirdwave

of the internet

2011 CO-ECONOMY

Paradigm = SHARE

Built on trust we seek to collaborate with our peers to achieve new moral goals and redefine our society.

The thirdwave

of the internet

Airbnb

Started in 2008140.000+ overnight stays every day200.000+ rooms listedActive in 192 countriesRaised $160 million in funding

Fight it or ..

The thirdwave

of the internet

Airbnb

Airbnb: “Our guests stay longer and spend more than hotel guests, contributing $56M to the San Francisco economy” (nov. 2012)

Source: http://techcrunch.com/2012/11/09/airbnb-research-data-dump/

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of the internet

Airbnb

Airbnb: “Because they save a little bit of money each day in lodging fees, they end up staying longer than typical San Francisco tourist”

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of the internet

Airbnb

Airbnb: “More than 90 percent say staying in non-tourist areas is important to their stay. That translates into real money for neighborhood businesses in which Airbnb guests stay.”

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of the internet

Airbnb

Opened up a whole new marketGenerates revenues for the whole neighborhoodInitiated tourism that might not otherwise existStimulates micropreneurship

The thirdwave

of the internet

Collaborative consumption

Overall consumption will decreaseDisruptions of old notions about consumption and ownershipLarge organization won’t be able to find new markets, unless ..The market ‘owns’ your product

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of the internet

Collaborative consumption

Service needs to replace loss of revenue from one-off salesSustainable build-to-last in steadof unsustainable build-to-failHuman centricityRedistribution of wealth and power

The thirdwave

of the internet

The thirdwave

of the internet

Research shows ..

1 properly shared car reduces the need for 9 other carsForbes: the average car is $30.000Loss of revenue to car manufacturer:

$270.000 Impact on the whole ecosystem:

$1.000.000 (insurance, loans, etc.)Source: http://desocialemedia.nl/2013/06/22/jeremiah-owyang-the-collaborative-economy/

The thirdwave

of the internet

Why now?

Generations – Gen-X and Gen-YLend & rent is socially acceptableKondratieff - crisisOxytocin - social hormone

The thirdwave

of the internet

Why now? Gen’s1965-1982: Generation X

Xplorers. Entrepreneurial spirits, idealists, celebrators of individualeffort and risk-taking. Family-minded. Status sensitive.

The thirdwave

of the internet

Why now? Gen’s

1983-2001: Generation Y

WhY? Low average income andspending due to crisis. New lost generation? High tech adoption. Status averse.

Earth provides enough to satisfy every man's needs, but not every man's greed.

Mahatma Gandhi

He who is not contented with what he has, would not be contented with what he would like to have.

Socrates

The second

wave of the

internet

Why now? Gen’s

McDonald's is losing its appeal to Gen-Y. This generation is moving toward a focus on healthy and fresh eating. It's the largest generation thus far.

The thirdwave

of the internet

Why now? Gen’s

It is Gen-Y that has lead us to the collaboration economy. Short on cash and highly technology driven, they have embrassed social media and use it to redefine our currentstatus driven society.

The thirdwave

of the internet

Why now? Acceptable

How many lawn mowers, hedgetrimmers, stepladders and leafblowers are in your street?

In the share economy, renting andlending to/from peers is acceptable, meaningful and bonding.

The thirdwave

of the internet

Why now? Kondratieff

Russian economistStalin: socialism versus capitalismCapitalism prevailed, growthLong-cycles between 50-60 yearsCurrent: winter, deflationNext cycle: 2015 or 2020?

The thirdwave

of the internet

Why now? Kondratieff

The thirdwave

of the internet

Why now? Oxytocin

When we hug oxytocin is releasedin our brain and in our bloodIf we give, oxytocin is released, as well as when we receive.Oxytocin is the social superchargerIt also lowers our cortisol (stress)

The thirdwave

of the internet

The hug-hormone.

Jeremiah Owyanghttp://web-strategist.com

Altimeter Group

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of the internet

Quotes

The biggest threat to businesses today is the failure to anticipate and adopt to the disruptive threats in their respective ecosystems.

The thirdwave

of the internet

Quotes

Many industries are now feeling the pain of the collaborative economy, where sharing is preferred to owning by a new generation of consumers.

The thirdwave

of the internet

Quotes

The difference between surviving and thriving over the next five years for most established companies will be a direct result of the degree to which each creates a culture that embraces curiosity, creativity, agility, speed, courage and resilience.

The thirdwave

of the internet

Quotes

Contrary to what any business plan may say, I believe the single biggest competitive threat to our business is underestimating the competitor we don’t yet have.Source: http://www.edelman.com/post/why-ideas-are-needed-to-survive/

The thirdwave

of the internet

Quotes

We all need to start asking more questions like: “Why?”“What if?”“Why not?”Source: http://www.edelman.com/post/why-ideas-are-needed-to-survive/

The thirdwave

of the internet

Social Business Strategy

The Social Business Strategy aligns people, departments and all of the stakeholders into a common vision and strategy tying social media initiatives to strategic business objectives and priorities.

The second

wave of the

internet

Social Business Strategy

Social media is just one channel. A comprehensive content strategyshould be multi-channel. Therefor a social media strategy is a part of your content strategy.

The thirdwave

of the internet

Social Business StrategyAnd a content strategy derives from a social business strategy.

SocialBusiness Strategy

Content Strategy Social Media

Strategy

The thirdwave

of the internet

Social Business Strategy

The thirdwave

of the internet

Social Business Strategy Social businesses are based on true valuesRequiring transparency (accountability)Commitment, vision, leadership and trustA true social business takes care of all of its

stakeholders, not just its shareholdersRequires top-down leadership

Don’t fight the disruption – learn from it.

The thirdwave

of the internet

Social Business StrategyHarmut Esslinger (designer) on Steve Jobs, Apple:(Steve Jobs) recognized design was crucial, and admitted Apple wasn't meeting its potential. Jobs wasn't sure how to fix that. For his part, Esslingerinsisted that design had to come from the top down:

"I explained that to make design a core element of Apple’s corporate strategy, it would have to be seen as a leadership issue; world-class design can’t work its way up from the bottom, watered down by the motivations and egos of every layer of management it passes through.“

Source: http://www.theverge.com/2013/10/4/4802312/influential-apple-designer-calls-jobs-biography-disappointing

Your Social Business Strategy needs leadership too!

The thirdwave

of the internet

Questions

How do you want your organisation to beperceived and why do you care?

What value will you bring to your market?

Can you lead the social business evolutionin your organisation?

Are you ready for transparency?

Contact Let’s shareInternational blog on social business: http://SocialBusinessStrategy.com (new)

@edwinkorver @socialbstrategy (English) @desocialemedia (Dutch)

Telephone: +31-88-1231133Mobile: +31-6-52341111E-mail: info@edwinkorver.com