presentatie eindproject final
Post on 22-Mar-2017
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Communication as a tool for employee events in
the hospital sector
Frederik WyseurPR & events
Lisa Van RoyEvent & Experience3 COM V
Content
1. Deskresearch previous employee events2. Qualitative research : interviews3. Quantitative research: survey4. Benchmark hospitals in Flanders5. Implementation of intern & extern communication6. Recommendations & suggestions
1. Deskresearch previous employee events
2002 2005 2007 2009
2014 20162011
2. Qualitative research: interviews
• Communication• Social media• Added value• Partner • Eating – drinking - dancing• First impressions
3. Quantitative research: survey
• Personal invitations
• Online registration
• Invite partner
• Payment partner
3. Quantitative research: survey
• Parking space – XL band – atmosphere – location
• ‘Welcome’ – reception – walkingdinner – setup
• Stand-up comedian
3. Quantitative research: survey
20%
25%30%
23%
2%Age
20-2930-3940-4950-5960+
16%
84%
Gender
Men
Woman
4. Benchmark hospitals in Flanders
4. Benchmark hospitals in Flanders
• Employee event / New Year’s eve / company trip• Partner• Half of invited people is present• Location outside the hospital• Theme• Classic formula• Live band/dj = popular
4. Benchmark hospitals in Flanders
Communication• Personal invitation• Posters/flyers• News letter• Social media• Intranet
5. Implementation of intern & extern communication
Intern• Route 2020• M!• Announcement
1st hour• Personal invite• Halito!
Extern Website
Social media
6. Recommendations & suggestions
Employee event AZ Sint-Maarten• Beverage card• A bakesale• Use of a theme• E-mail instead of personal invite• Deposit for the inscription
6. Recommendations & suggestions
Employee event hospitals Flanders• Enough publicity beforehand• Surprise act at the invitation• Same ‘formula’• Teambuilding social media
6. Recommendations & suggestions
Intern & extern communication• Use more social media• Sharing knowledge via posts• Less overload of information
=> Cooperation & connection !
Thanks for listening!
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