pregled kategorije category review deterdzent

MAJ 2013

Category Review

DETERDŽENTI

SoV M2 Retaileri MAJ 2013

METRO

MAXI GROUP

RODA GROUP

TEMPO GROUP

IDEA GROUP

INTEREX

UNIVEREXPORT GROUP

DIS GROUP

SUPERVERO

GOMEX

MERCATOR

Retailers outside selection

30.70%

14.70%

12.20%

8.50%

8.00%

5.70%

4.10%

3.60%

2.20%

2.20%

1.50%

6.70%

SoV SNU x M2 PO SNU SKU

12 49 50

7 8 10

8 13 19

11 15 19

10 15 20

7 19 20

10 17 17

10 35 63

5 19 21

6 10 12

6 10 12

48 74 89

SoV M2 PROIZVOĐAČA U KATEGORIJI

MAJ 2013

HENKEL GROUP

PROCTER & GAMBLE

BEOHEMIJA

SAPONIA D.D.

ALBUS NOVI SAD

Brands outside selection

34.70%

26.10%

16.20%

9.90%

2.80%

10.20%

SoV SNU X M2

-8.4

2.7

-2.7

2.6

2.8

2.9

Evol. Maj. 2013 vs Maj. 2012

SoV M2(SNU) Proizvođača po trgovinama

MAJ 2013

METRO

MERCATOR

RODA GROU

P

SUPERVERO

TEMPO G

ROUP

GOMEX

IDEA G

ROUP

UNIV

EREXPORT GROU

P

DIS G

ROUP

INTEREX

MAXI G

ROUP

Retai

lers

out

side

sele

ctio

n

28.60%

40.00%

53.70%47.40% 48.50%

35.30%

18.70%

31.60%

49.50%

34.30%

53.10% 30.00%

26.40%

21.10% 16.90%

40.00%

27.50%

11.80%

31.10%10.50%

14.10%

21.20%

6.10%

10.00%

19.60%

5.30% 9.20%

50.00%

24.30%

17.60% 12.60% 26.30%

22.20%

17.90%

6.10%

10.00%

0.30%

10.50%14.20%

13.80%

11.80% 18.60% 10.50%

19.60%

6.10% 10.00%

0.00%

15.80%11.10% 10.00%

34.40%

17.60%

6.30%10.50% 14.10%

5.60%

5.90%

12.60%10.50%

1.30%

Brands outside se-lection

ALBUS NOVI SAD

SAPONIA D.D.

BEOHEMIJA

PROCTER & GAMBLE

HENKEL GROUP

Brend vs Private Labels SoV SNU X M2

MAJ 2013

Privatna robna marka; 0.40%

Nacionalna robna marka; 99.60%

May 12

Privatna robna marka; 4.50%

Nacionalna robna marka; 95.50%

May 13

HIT PROIZVOD

MAJ 2013

HIT PROIZVOD

MAJ 2013

MAJ 2013

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