pregled kategorije category review deterdzent
DESCRIPTION
TRANSCRIPT
MAJ 2013
Category Review
DETERDŽENTI
SoV M2 Retaileri MAJ 2013
METRO
MAXI GROUP
RODA GROUP
TEMPO GROUP
IDEA GROUP
INTEREX
UNIVEREXPORT GROUP
DIS GROUP
SUPERVERO
GOMEX
MERCATOR
Retailers outside selection
30.70%
14.70%
12.20%
8.50%
8.00%
5.70%
4.10%
3.60%
2.20%
2.20%
1.50%
6.70%
SoV SNU x M2 PO SNU SKU
12 49 50
7 8 10
8 13 19
11 15 19
10 15 20
7 19 20
10 17 17
10 35 63
5 19 21
6 10 12
6 10 12
48 74 89
SoV M2 PROIZVOĐAČA U KATEGORIJI
MAJ 2013
HENKEL GROUP
PROCTER & GAMBLE
BEOHEMIJA
SAPONIA D.D.
ALBUS NOVI SAD
Brands outside selection
34.70%
26.10%
16.20%
9.90%
2.80%
10.20%
SoV SNU X M2
-8.4
2.7
-2.7
2.6
2.8
2.9
Evol. Maj. 2013 vs Maj. 2012
SoV M2(SNU) Proizvođača po trgovinama
MAJ 2013
METRO
MERCATOR
RODA GROU
P
SUPERVERO
TEMPO G
ROUP
GOMEX
IDEA G
ROUP
UNIV
EREXPORT GROU
P
DIS G
ROUP
INTEREX
MAXI G
ROUP
Retai
lers
out
side
sele
ctio
n
28.60%
40.00%
53.70%47.40% 48.50%
35.30%
18.70%
31.60%
49.50%
34.30%
53.10% 30.00%
26.40%
21.10% 16.90%
40.00%
27.50%
11.80%
31.10%10.50%
14.10%
21.20%
6.10%
10.00%
19.60%
5.30% 9.20%
50.00%
24.30%
17.60% 12.60% 26.30%
22.20%
17.90%
6.10%
10.00%
0.30%
10.50%14.20%
13.80%
11.80% 18.60% 10.50%
19.60%
6.10% 10.00%
0.00%
15.80%11.10% 10.00%
34.40%
17.60%
6.30%10.50% 14.10%
5.60%
5.90%
12.60%10.50%
1.30%
Brands outside se-lection
ALBUS NOVI SAD
SAPONIA D.D.
BEOHEMIJA
PROCTER & GAMBLE
HENKEL GROUP
Brend vs Private Labels SoV SNU X M2
MAJ 2013
Privatna robna marka; 0.40%
Nacionalna robna marka; 99.60%
May 12
Privatna robna marka; 4.50%
Nacionalna robna marka; 95.50%
May 13
HIT PROIZVOD
MAJ 2013
HIT PROIZVOD
MAJ 2013
MAJ 2013
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