practicology 2014 website usability report highlights

Joanna Perry

Head of Marketing

Practicology

Website Usability Report 2014

Methodology

Each site was evaluated in September 2014 We looked at site performance, the end-to-end

customer journey as well as how customer-centric the fulfilment proposition is

We focused on the UK websites of each retailer and assumed we were a consumer in the UK

The ranking

Don’t forget about your desktop site

Mobile is crucial but more than half of online sales come from desktops still

36% of online retail sales are from mobile or tablet – 6.5% smartphone and 29.5% tablet

52% of traffic is from mobiles and tablets

Don’t let mobile/tablet/touch site design be at the detriment of your desktop experience

Inspiration and advice

Inspiration and advice

Site search and findability

Product listing pages

Product descriptions

Product descriptions – remember SEO

Merchandising on product pages

Merchandising on product pages

Getting social

Peer pressure

Fulfilment – how competitive are you?

22 of the 25 offer buy and collect

4 offer reserve and collect

24 offer guaranteed Saturday delivery

8 offer guaranteed Sunday delivery

11 offer returns to Collect+ locations

Delivery information

Do your customers fully understand the communication they will receive around delivery?

In the bag

Be my guest

Site performance

Site performance

Download the report here

www.practicology.com/website-usability-report-2014

joanna@practicology.com

@practicology

020 7323 0539