practicing cultural diplomacy: a public round table saturday, february 2, 2008 2008 the goethe-...

Practicing Cultural Diplomacy:A Public Round TableSaturday, February 2, 2008

2008

THE GOETHE-INSTITUTES IN

CANADA

Goals

Target groups

Challenges

Key issues

Our method

Hits & misses

Outlook

present a current image of culture from Germany in Canada

promote the exchange between German and Canadian artists and influencersposition German language and culture in the Canadian educational systempromote Canada’s foreign and cultural policy interests in Germany and the EU

GOALS

Our main goals are to

Goals

Target groups

Challenges

Key issues

Our method

Hits & misses

Outlook

to foster international cultural cooperation

TARGET GROUPS

Our partners in these endeavours are

experts, decision-makers and leaders in the arts, culture, education, sciences, politics, business and the media

specialists for Teaching German as a Foreign Language

high-school and university students

the general public interested in culture and language

young professionals

CHALLENGES

Goals

Target groups

Challenges

Key issues

Our method

Hits & misses

Outlook

Competition for visibility, attention and finite audiences

“The Big bang” – you need signature events

Media coverage focusses on mainstream topics, box office hits and the economy of creativity.

It’s the economy, stupid! Programming is increasingly sales-driven (versus content- and topic-driven programming).

Event machinery & growing festival/spectacle landscape in Toronto and beyond.

The culture industry is part of the now dominant entertainment complex.

THEMES & KEY ISSUES

Goals

Target groups

Challenges

Key issues

Our method

Hits & misses

Outlook

Cultures on the move: migration, integration, inclusion/exclusion

The digital transformation of the public sphere: E-democracy, online journalism, cyber citizensThe environment

OUR METHOD

Goals

Target groups

Challenges

Key issues

Our method

Hits & misses

Outlook

The 3rd secret of succes – “Embedded programming” and the dialogue with partners

The 2nd secret of success - To connect the known with the unknown/foreign/alien

The 1st secret of success – The art of being local worldwide

It takes two to tango:We are partners, co-presenters and active programmers.

We do not “program-on-demand”.

We are not a funding body.We are not sponsors.

We are not Germany’s government PR agency.

OUTLOOK 2008 & 2009

Goals

Target groups

Challenges

Key issues

Our method

Hits & misses

Outlook

What’s up our sleeves?

Emilia Galotti comes to North America’s largest theatre festival, the Stratford Shakespeare Festival – “An internationally acclaimed production by Deutsches Theater Berlin”.New German Dance: Sasha Waltz tourNew German Photography:Andreas Gursky @ Vancouver Art Gallery,Thomas Ruff @ MOCCA

Goethe-Institut Toronto

Presenter of the latest arts and ideas to come from Germany.

Visit www.goethe.de/toronto for upcoming cultural events or to become one of our 700 language students each year.