practicing cultural diplomacy: a public round table saturday, february 2, 2008 2008 the goethe-...
TRANSCRIPT
Practicing Cultural Diplomacy:A Public Round TableSaturday, February 2, 2008
2008
THE GOETHE-INSTITUTES IN
CANADA
Goals
Target groups
Challenges
Key issues
Our method
Hits & misses
Outlook
present a current image of culture from Germany in Canada
promote the exchange between German and Canadian artists and influencersposition German language and culture in the Canadian educational systempromote Canada’s foreign and cultural policy interests in Germany and the EU
GOALS
Our main goals are to
Goals
Target groups
Challenges
Key issues
Our method
Hits & misses
Outlook
to foster international cultural cooperation
TARGET GROUPS
Our partners in these endeavours are
experts, decision-makers and leaders in the arts, culture, education, sciences, politics, business and the media
specialists for Teaching German as a Foreign Language
high-school and university students
the general public interested in culture and language
young professionals
CHALLENGES
Goals
Target groups
Challenges
Key issues
Our method
Hits & misses
Outlook
Competition for visibility, attention and finite audiences
“The Big bang” – you need signature events
Media coverage focusses on mainstream topics, box office hits and the economy of creativity.
It’s the economy, stupid! Programming is increasingly sales-driven (versus content- and topic-driven programming).
Event machinery & growing festival/spectacle landscape in Toronto and beyond.
The culture industry is part of the now dominant entertainment complex.
THEMES & KEY ISSUES
Goals
Target groups
Challenges
Key issues
Our method
Hits & misses
Outlook
Cultures on the move: migration, integration, inclusion/exclusion
The digital transformation of the public sphere: E-democracy, online journalism, cyber citizensThe environment
OUR METHOD
Goals
Target groups
Challenges
Key issues
Our method
Hits & misses
Outlook
The 3rd secret of succes – “Embedded programming” and the dialogue with partners
The 2nd secret of success - To connect the known with the unknown/foreign/alien
The 1st secret of success – The art of being local worldwide
It takes two to tango:We are partners, co-presenters and active programmers.
We do not “program-on-demand”.
We are not a funding body.We are not sponsors.
We are not Germany’s government PR agency.
OUTLOOK 2008 & 2009
Goals
Target groups
Challenges
Key issues
Our method
Hits & misses
Outlook
What’s up our sleeves?
Emilia Galotti comes to North America’s largest theatre festival, the Stratford Shakespeare Festival – “An internationally acclaimed production by Deutsches Theater Berlin”.New German Dance: Sasha Waltz tourNew German Photography:Andreas Gursky @ Vancouver Art Gallery,Thomas Ruff @ MOCCA
Goethe-Institut Toronto
Presenter of the latest arts and ideas to come from Germany.
Visit www.goethe.de/toronto for upcoming cultural events or to become one of our 700 language students each year.