ppt on marketing analysis of titan watches in guwahati
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UNDER THE GUIDANCE OF
Ms. RASHMI REKHA BORAH
MEMBERS: 1. Tanushree Paul 2. Hrishikesh Baishya 3. Geeta Kumari 4. Ginlalmuan Vaiphei 5. Jahar Singh
A PROJECT ON MARKET ANALYSIS OF TITAN
INDUSTRIES
Contents1. Introduction
2. Company Profile
3. Types of brands under Titan Industries
4. Retail Chain of Titan Industries
5. Research Methodology
6. Analysis of Guwahati Market
7. Recommendation
8. Conclusion
INTRODUCTION Titan Industries is the world's sixth largest wrist watch
manufacturer and India's leading producer of watches.
The Company was incorporated on 26th July, 1984 at Chennai.
Titan is a joint venture between one of India's most respected business organizations, the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO).
Company profile Titan was established in 1984.
Corporate office in Bangalore (Karnataka) & watch manufacturing facility in Hosur (Tamil Nadu)
Titan has a presence in over 30 countries.
Two flagship brands – Sonata and Titan.
Voted the most respected consumer durables company in a Business World survey in 2003.
Ranges of Titan Watches
XylysSteel
Flip
TATA WATCHES
TITANSONATA
FastrackEdge
RagaNebula
Obaku
Retail Chain of Titan Industries
World of Titan
Value Mart
Private multi Brand Outlets
Titan Signet Club
Tanishq Boutiques
Sonata Stores
Objectives of the study Finding out dealer’s perception about Titan.
To find out the acceptance level of Titan Watches in Guwahati market.
To find out the satisfaction level of the dealers with the sale of Titan Watches.
To find the market shares of Titan Industries in Guwahati.
Research Methodology
a)Structured questionnaire a) Company websites
b) Meeting the dealers b) Journals
c) Obtaining feedback c) Annual reports
d) Observing and analyzing d ) Books
Primary Data Collection Secondary Data Collection
Analysis of Guwahati Market
Fig 1:Different types of watches
dealt by the dealers
73%
11%3%
5% 3%3%
Fig 2:Stock level of Titan
10 to 150
151 to 300
301 to 450
451 to 600
601 to 750
751 to 900
Titan Sonata Fastrack0
5
10
15
20
25
30
35
40 3638
33
90% 95% 83%
No. of Dealers
Percentage
Analysis of Guwahati Market
13%
28%
8%
Fig 3: Satisfaction level of the dealers with brands
TitanSonataFastrack
Recommendation
Check competitors.
Strengthen relationship with dealers/sub-dealers/retailers.
Payment of CSI (Counter Salesman Incentive).
Quick response to problems in the market.
To reduce the price of watches.
Conclusion Titan does not believe in winning pockets, but hearts and minds.
Titan has set an example for the others for achieving phenomenal success within a very short period of time through a dynamic marketing strategy.
Titan still has a scope of increasing its market share in some areas of Guwahati by taking up effective strategies.
Titan should not ignore its competitors (Timex and Maxima).
Titan Company can sponsor events similar to fashion shows .
Bibliography WEBSITES• www.google.co.in• www.titanworld.com• www.ManagementParadise.com• www.titan.com/titan• www.about.com• www.wikipedia.com
BOOKS REFERED • KOTLER PHILIP & KEVIN LANE KELLER (2009): A FRAME WORK FOR
MARKETING MANAGEMENT • AHUJA RAM : ESEARCH METHODS • V. S. RAMASWAMY & S. NAMAKUMARI (1999): MARKETING MANAGEMENT
4th EDITION • MALHOTRA N. K & DASH.S : MARKETING RESEARCH 5th EDITION
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