ppc ninja moves by joshua ruskin

Joshua RuskinLinkage Web Development - Baguio

(045)-458-2764C-16 Oasis Office Stall,

Don Juico Avenue, Angeles City

2nd Floor NBV Building Lower Bonifacio, Baguio

Citywww.linkage.ph

TODAY’S TOPICS

Shared Library

Google Editor

Bing Ads

Click through Rate

On-Page SEO

Landing Page-Relevancy

Mobile Bid Adjustments

Day & Time Parting

Geo-Targeting

Household Targeting

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JOSHUA RUSKIN

S E O, P P C , A n a l y t i c s

Certified in Google’s Search

Network

Bing Ads Accredited Professional

Owned my own Marketing Company

for 3 Years

Certified in Google’s Display

Network

Have worked on many multi-million dollar client accounts: San Francisco Association of Realtors,

Allied Restoration, Developer Week, Rainforest

Action Network & Solar Cooker International, to

name a few.

Google “All Star” Partner ap

Certified in Google Analytics

Shared Library

Budget

Negs

a)b) Account

Campaign

Adgroup

---

BUDGETNegs

a)b) Account

Campaign

Adgroup

---

Shared Library

Budget

NEGSAccountCampaign

Adgroup

a)

b)---

Shared Library

Google Editor

Biggest Time Saver Ever

Copy/ PasteCan Work OfflineMass Edits

a)

---

Biggest Time Saver Ever

Copy/ PasteCan Work OfflineMass Edits

a)---

Google Editor

Bing Ads

Cheaper Cost Per Click and Conversation

Lower CompetitionBut contains 30% of the marketBing owns Yahoo

a)

---

Bing Ads

Cheaper Cost Per Click and Conversation

Lower CompetitionBut contains 30% of the marketBing owns Yahoo

a)

---

Quality Score

Expected Clickthrough Rate

Ad Relevancy

a)b)c)

Landing Page Relevancy

Quality Score

Expected Clickthrough Rate

Ad Relevancy

Landing Page Relevancy

a)b)c)

Expected Clickthrough Rate = CTR of your ad compared to competitors with the same keyword

Ad Relevancy = How good is your on-page SEO

Landing Page Relevancy = How good is your user-experience from people clicking on your ad

Click Through

Rate

Search Query, Value Proposition, Call to Action

False Dichotomy

a)b)Search Query

Value PropositionCall to Action

Click Through

Rate

Search Query, Value Proposition, Call to Action

False Dichotomy

a)

b)

False Dichotomy: Fallacy. Giving people two options that are not mutually exclusive. Very good for persuasion. Ex: “You are either with us or you are with the terrorists” (President Bush)Ex” “America – Love it or Leave it!”

On-Page SEO

Title Tag

Meta Description (Bing)

a)b)

Meta Keywords (Bing)Headers

c)d)

URL

Content

e)f)

Etc.g)

Landing Page

Relevancy

Link Up Analytics to Adwords

Bounce RateTime on Site% of New Clients

a)

---Create Goalsb)Create Filtersc)

Landing Page

Relevancy

Link Up Analytics to Adwords

Bounce RateTime on Site% of New Clients

a)

---Create Goalsb)Create Filtersc)

Landing Page

Relevancy

Link Up Analytics to Adwords

Bounce RateTime on Site% of New Clients

a)

---

Create Goalsb)Create Filtersc)

Landing Page

Relevancy

Link Up Analytics to Adwords

Bounce RateTime on Site% of New Clients

a)

---Create Goalsb)Create Filtersc)

Mobile Bid Adjustment

s

Mobile

Ads

a)b)

Mobile Bid Adjustment

s

Mobile Ads

a)b)

Day & Time Parting

Break it down by Campaign and into All-time & Last 3 monthsBreak Down Days

a)

b)

Break Down Timesc)

1

3

2

Day & Time Parting

Break it down by Campaign and into All-time & Last 3 monthsBreak Down Days

a)

b)

Break Down Timesc)

ConclusionMonday is our Best Day,

Wednesday is our Worst Day

Day & Time Parting

Break it down by Campaign and into All-time & Last 3 monthsBreak Down Days

a)

b)

Break Down Times

c)

ConclusionBest times are Before & After Work (8am-9am & 5pm-6pm),

Worst times are when People Start Work, and When People are about to Finish Work (9am-4pm)

Geo-Targeting

Radius

Break it down to small areas

a)b)

Geo-Targeting

RadiusBreak it down to small areas

a)b)

Geo-Targeting

Be wary of Radius

Break it down to small areas

a)

b)

Household Targeting

Top 10%

Top 20%

a)b)

Etc.c)

1

2

3

Household Targeting

Top 10%Top 20%

a)b)

Etc.c)

1 2

3

CLICK THROUGH RATE

SHAREDLIBRARY

GOOGL

E

EDITOR

BING ADS

ON-PAGE

SEOLANDING PAGE RELEVANCY

MOBILE BID

ADJUSTMEN

TS

DAY &

TIME PARTING

GEO-TARGETING

HOUSEHOLD

TARGETING

RECAP

(045) 458-2764 C-16 Oasis Office Stall, Don Juico Avenue, Angeles City

2nd Floor NBV Building Lower Bonifacio, Baguio City

(074) 661-3552ANGELES OFFICE BAGUIO OFFICE

Linkage Web Development Angeles, Pampanga