power-up your contacts - part 5: use your awesome address book for some business development
Post on 14-Feb-2017
74 Views
Preview:
TRANSCRIPT
Power up your contacts5 Steps to a tidy address bookOctober 5
Things a modern address book can do, you’d never imagineOctober 19
Stay in touch with key contactsNovember 2
Lead generation using your address book? Yes!November 16
Use your awesome address book for some business development November 30
WEBINAR SERIES
http://covve.com/blog/
How to approach Contact Management
Changing your Business Contact Management culture
Business cases- Insurance companies - Big advisory / accounting firms / legal firms / corporate services- Universities / associations / large organised groups - Small companies / entrepreneurs
How to approach Contact Management
• Improve your address book• Use advanced tools• Keep in touch• Generate leads
Better use of your contact network
Various aspects of Contact Management
Possible desired outcome…“Improve your business development success by 70%”
Understand the key areas to target…“B2B buyers are 5x more likely to engage when introduced”“84% of B2B decision makers start the buying process with a
referral”
http://labs.openviewpartners.com/sales-prospecting-stats-2015-infographic/#.WD1-Nvl942w
Define your strategy
Get a view – through data
Set deliverables and measurable targets
Monitor progress
Define your strategy
Changing your Business Contact Management culture
Contact Management culture
Educate
Set specific goals
Suggest simple ways to improve
Develop habits
Contact Management culture
Educate
Set specific goals
Suggest simple ways to improve
Develop habits
Business Cases
Insurance Companies
Keep relationships warm
Organize contact network
Generate leads
http://www.pitneybowes.com/us/customer-engagement-marketing/case-studies/three-ways-insurance-companies-can-engage-with-customers-better.html
Insurance Companies
Keep relationships warm
Organize contact network
Generate leads
http://www.pitneybowes.com/us/customer-engagement-marketing/case-studies/three-ways-insurance-companies-can-engage-with-customers-better.html
Advisory / accounting firms / legal firms / corporate services
Keep relationships warm
Generate leads
International business
Cross-selling opportunities
Large number of employees / secondary networks
Advisory / accounting firms / legal firms / corporate services
Advisory / accounting firms / legal firms / corporate services
Cross-selling opportunities
Large number of employees / secondary networks
http://www.accountingweb.com/aa/auditing/the-10-best-ideas-for-accounting-firm-business-development
Universities / associations / large organised groups
Update members details
Utilise network reach
http://higheredlive.com/3-reasons-universities-should-embrace-a-lead-generation-mindset/
Universities / associations / large organised groups
Universities / associations / large organised groups
Small companies / entrepreneurs
Keep relationships warm
Generate leads
Investment
Networking
Any tool they can get their hands on!
For your free 1 month Pro subscription, email: alex@covve.com
http://covve.com/blog/
The ultimate professional address book
top related