power tips to get your app discovered and not forgotten

Power tips to get your app discovered and not forgotten

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The ultimate discovery service for mobile Apps

We help developers in getting their appdiscovered, downloaded and used efficiently

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international reach: US, Europe, Asia

What makes us unique?

powerful and engaging visual discovery

3.5 million users social discovery: connect to your friends’ apps

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Before you even start

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• Make a GREAT app (design, icon, simplicity)

• Think MetaData: name, category, description

• Ping Bloggers early - before you launch. Create a relation

• Tease like a movie trailer (youtube clip, launch page, or...)

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• create awareness & excitement before launch• get immediate downloads on launch• see your ranking jump right way

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But then....

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Getting there means 40/80k downloads per day!

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SO YOU’RE START THINK APP MARKETING

MEANING APP DISCOVERY

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• Get featured..if you can

• Barter / cross promotion

• App networks: openfeint, mgmoco, scoreloop

• Iterate often: a new release is a message to your users

• Localize: x downloads

• Price Shifting (limited on Android)

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FREE MARKETING IS NOT ENOUGH

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COST OF NEW DOWNLOAD: $0.5/1.5

COST OF NEW PAID APP DL: $1.5/ 2+

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BAD NEWS:

IT’S NOT ENOUGH!

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RETAINING IS MORE DIFFICULT THAN ACQUIRING

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The majority of your downloads won’t stay active users

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• Consider users NOT downloads

• Listen and talk to users

• ask and answer feedback

• Animate your app, in and outside your app

• Boost your reviews/ratings

• Manage the angry users

• inform and keep up to date

• tease / notify / bring them back in the app

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contact@appsfire.com

Saturday, October 29, 11