power tips to get your app discovered and not forgotten

Power tips to get your app discovered and not forgotten

Saturday, October 29, 11

The ultimate discovery service for mobile Apps

We help developers in getting their appdiscovered, downloaded and used efficiently


international reach: US, Europe, Asia

What makes us unique?

powerful and engaging visual discovery

3.5 million users social discovery: connect to your friends’ apps


Before you even start


• Make a GREAT app (design, icon, simplicity)

• Think MetaData: name, category, description

• Ping Bloggers early - before you launch. Create a relation

• Tease like a movie trailer (youtube clip, launch page, or...)


• create awareness & excitement before launch• get immediate downloads on launch• see your ranking jump right way


But then....


Getting there means 40/80k downloads per day!


SO YOU’RE START THINK APP MARKETING

MEANING APP DISCOVERY


• Get featured..if you can

• Barter / cross promotion

• App networks: openfeint, mgmoco, scoreloop

• Iterate often: a new release is a message to your users

• Localize: x downloads

• Price Shifting (limited on Android)


FREE MARKETING IS NOT ENOUGH


COST OF NEW DOWNLOAD: $0.5/1.5

COST OF NEW PAID APP DL: $1.5/ 2+


BAD NEWS:

IT’S NOT ENOUGH!


RETAINING IS MORE DIFFICULT THAN ACQUIRING


The majority of your downloads won’t stay active users


• Consider users NOT downloads

• Listen and talk to users

• ask and answer feedback

• Animate your app, in and outside your app

• Boost your reviews/ratings

• Manage the angry users

• inform and keep up to date

• tease / notify / bring them back in the app


[email protected]


mailto:[email protected]

mailto:[email protected]

power tips to get your app discovered and not forgotten

Technology