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Post on 28-Oct-2014
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Harness the Power of Social Collaboration in the Enterprise
Salesforce & Tquila
Who we are and why we’re here
Simon DaySocial Collaboration Expertsalesforce.com
Paul AndrewFounder & ChairmanTquila
Agenda
What is Social Collaboration and what are the benefits for you?
Running a Social Company
Strategies for Success
The salesforce.com mission: Cloud Computing Driver, Catalyst and Evangelist
Mainframe
Today1960s
Client/Server
1980s
No Hardware/Software
Subscription Model
Automatic Upgrades
Constant Innovation
Enterprise
Cloud Computing
What is Social Collaboration?
!
@
…
?@
…? # ###
#
People
Groups
ConversationsArtifacts
Ideas
What is Social Collaboration?
?
…
@
!
…
…
The Social Graph
• People to people• Following, friending, @mentions, likes• Users + Connections = Hive knowledge
What is Social Collaboration?
?
…
@
!
…
…
The Social Graph
• People to people• Following, friending, @mentions, likes• Users + Connections = Hive knowledge
?
#
…
…
! …
…
The Interest Graph
• People to stuff• Following, topics, comments, likes, • Users + Stuff= Tacit knowledge
Search Business Processes Recognition Compliance Analytics Security
Information travels Faster
Network Effects
Partners
Accelerated Partner growthExtend Networks
Report on how info is usedCreate better Info
Accelerate InnovationShorter R&D cycles
Breaking down silosFind the Heroes
Institutional knowledge captured
Onboard faster and easier
Breaking Silos Reporting
Innovation Knowledge
So What?
Tquila is social
How we run a company that is social- Talent acquisition / retention- Fast growth – keeping the identity- Keeping track of sales deals- Sharing expertise and knowledge
between consultants
Tquila’s Chatter feedLocate resources: Find answers:
Business collaboration
Celebrating success:
Changing our customers’ business
Integrating social with business process
Social anywhere
Ensuring success – apply proven methodology for continuous adoption and value
Get Sponsors
Get Sponsors
Activate Users
Activate Users
Navigate Rollout
Navigate Rollout
EvolveEvolveGauge SuccessGauge
Success
Explore Business Processes
Explore Business Processes
Six Steps for Chatter Engagement
Coaching on Chatter use case
identification and prioritization
Share proven best practices for
ensuring high Chatter adoption
Stakeholder interviews to ensure
alignment with business goals
Help building an initial action plan
and rollout strategy
Initial configuration and guidance on
using adoption dashboards
Help you build an 18-24 month
strategy for full Chatter adoption
Ensuring Success
Navigate Roll-out: Chart Use CasesN
EasyDifficult
Low
High
Ease of Cultural Implementation
Impact to Business
Examples of social processes; size represents number of employees
1. Quick Wins
Competitive intelligence
CEO all-hands call
Examples of social processes; size represents number of employees
EasyDifficult
Low
High
Ease of Cultural Implementation
Impact to Business
Navigate Roll-out: Start with Quick WinsN
2. Low Hanging Fruit
Affinity groups
Airing of grievances
Examples of social processes; size represents number of employees
Navigate Roll-out: Add Low-hanging FruitN
EasyDifficult
Low
High
Ease of Cultural Implementation
Impact to Business
1. Quick Wins
3. Social Transformation
Events & Offsites R&D
Examples of social processes; size represents number of employees
2. Low Hanging Fruit
Navigate Roll-out: Deliver Social TransformationN
EasyDifficult
Low
High
Ease of Cultural Implementation
Impact to Business
1. Quick Wins
Avoid Fool’s Gold
Examples of social processes; size represents number of employees
3. Social Transformation
2. Low Hanging Fruit
Navigate Roll-out: Avoid Fools’ GoldN
EasyDifficult
Low
High
Ease of Cultural Implementation
Impact to Business
1. Quick Wins
Call To Action!
Carl DempseyVP sales Engineeringsalesforce.com
George HuCOOsalesforce.com
Doug BewsherCMOsalesforce.com
Thank you!
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