portfolio kolodziej

I’m Ashley Kolodziej. I like everything.231.631.2671 // ashley@lastletterdesign.com // 3480 Taylor Dr., East Lansing, MI 48823

Done and Done websiteDepression motion graphic

ReRoute web app

Nothing personal: a comic

my website?Looking for more? Why not visit

Done and DoneThe project brief for this assignment stated only that this company was to be a home improvement store and that it was to offer two-day shipping. From there, I was asked to select an audience, plan a business that would offer something competitors didn’t, and name and brand it.

I picked Done & Done as a name for a business that I envisioned would make DIY home improvement easy, with such features as online checklists to ensure you have all you need for a project and free two-day shipping.

The website is the main portal for Done & Done, allowing for an attractive and easy user experience in what can easily be an overwhelming storefront.

Click here to see the identity, including logo, floor plan, and trucks, or continue on to see the website.

Please note: these have not been coded.

Done and Done home page

Done and Done search page

Depression motion graphicclick here to watch

I created this graphic to help people better understand and deal with depression in close family members and peers through the simple act of listening.

My initial idea involved promoting the services of Listening Ear, an organization dedicated to the act of listening to those in need, and attempting to get people to volunteer. But I found as I researched that a more general approach seemed like it would have a greater impact on viewers.

Initial mindmapping and storyboard

Final storyboard and comparison

Nothing personal is a self-published autobiographical comic book consisting of four different stories ranging from early childhood memories to who I am as an artist today.

Each of the 28 pages was lovingly hand-drawn and lettered throughout the course of a semester.

Nothing personal: a comic

Boats splash page type detail

Cross-examination page detail

That was us, last year splash page

ReRoute web appReRoute is a web application designed to encourage people to use greener modes of transportation by making green transportation a game. I based my model off Foursquare and Google Maps to create a hybrid that gives functional directions for walking, biking, and using public transportation to get places while rewarding users for their efforts.

The application would work both on the web and on mobile devices, and an optional GPS setting would track distance for rewards. Ideally, the app would work with services my target audience would already use, like Foursquare, Twitter, and Google Calendar.

Please note these have not been coded.

ReRoute home page

Home page – logged in

Planning a trip

Directions for a trip

Achievement progress

ReRoute site map

reroutesite map

ReRoute SWOT analysis