pmi speed learning november 2013 (save the world with design thinking)

We don’t need superheroes to save the world

The importance of design thinking and project management in the modern world

Today’s topic

Quick intro to design thinking

Introduce an innovative solution to contaminated water

Use the business model canvas to look at ways to deliver the solution

James King• Agile and IT capability

development coach• Trainer in process improvement,

project management and business analysis

• Now working to help organisations understand how to use the “Business Model Canvas”

Email james@kingsinsight.comBlog www.kingsinsight.comTwitter jamesking42

Design thinking is not about making things look beautiful

“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” Tim Brown, president and CEO of IDEO

Design thinking has a lifecycle

Idea Empathy Ideation

Prototype

Test

Prototype

Test

RefineScale

The problem - Contaminated water

• 2.6 billion people lack access to basic sanitation.

• At this moment, 40% of the world’s population lack access to even the simplest latrine.

• One child dies every 15 seconds due to contaminated water from human excreta.

• Up to 50% of all deaths in emergency, refugee and IDP camp situations are caused by diarrhoeal diseases.

(Content and photo copied from http://www.peepoople.com/)

An elegant solution - Peepoo

• Peepoo is a slim biodegradable bag, with an inner layer that unfolds to form a wide funnel.

• Peepoo is used once, by one person, whenever and wherever needed.

• Peepoo remains safe to hold and carry after use.

• Peepoo completely transforms over a short period of time into high-value fertiliser which enables collection and disposal.

(Content and photo copied from http://www.peepoople.com/)

But there is still a problem

We need to get bags to people

RecipientLocal "NGO"

FranchiseManufacturers

Peepoople distributes bags through local “franchises” who make a small profit selling

the bags

A basic business model for Peepoo

Key Partnerships Key Activities Value Propositions

Key Resources

Cost Structure Revenue Streams

Customer Relationships

Channels

Customer Segments

Collection organisation

Collection refund = 1/3

of costFranchise

buys bags?

Recipient

Peepoo bag

Local "NGO"

Franchise

Ongoing community set up by

NGO

Charity organisaion

Collecting donations

Distributing bags

Governments

Distribution costs

Refund on collection

Donations

Peepoo design

Manufacturing

Manufacturers

Other options?

Researchers

Contents of the bag:

- DNA- Pathogens

Payment for bagNew costs ???

New design of bag?Same channels??

Our own database?

Other options

Set up a venture fund to invest in these small (franchise) enterprises

Existing franchisees who prove themselves before we invest

Dividend or sale of the start-up when successful

Franchisees as potential start-ups

Training franchisees

Selecting promising candidates

Establish new ventures

There could be other delivery models

My conclusion

Search for a solution

Design thinking improves the process

of exploring and validating possibilities

Delivery a solution

Project management improves the conversion of

possibility into reality

ThankyouFeel free to ask questions or make comments now, or to grab me afterwards