plastic perfect: why flexible packaging is important for today’s customers?

Importance Of Flexible Packaging For Today’s Consumers

By: Uflex Ltd.

PLASTIC PERFECT

• Taste and the needs of our consumers have undergone a sea change. • Today’s consumer is not only demanding, but also aware. • The products that don’t cater to their taste or cause will defiantly be

off the shelves sooner than later. • Consumers are constantly looking for value for money.

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Flexible packaging- convenience for customers

Flexible packaging- manufacturers' first choice

• Flexible packaging happens to be the only source that has a high standard of functionality and sustainability making it perfect for on-the-go consumers.

• Other aspects like convenience, durability, cost effectiveness; designabilitiy, eco-friendliness etc have made plastics a darling for the manufacturers.

• Flexible packaging is the segment that has actually caught the attention of the end users.

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• Lightweight and convenient, hence hassle free

• Cost effective• Materials used allow packing

products of any shape, design & colour scheme, size and volume.

• Reclosing of the product without compromising on the quality adds to its functional advantage

• Intelligent and smart packaging ensures protection from contamination and spoilage thus adding to the

• Sustainable and can be recycled relatively easily.

Advantages of flexible packaging

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• Increased barrier protection

• Detection of spoilage

• Protect the food from mechanical damage during handling and deterioration by the climate.

• Cost effective

• Suitable for contact with food

• Conforms to high standards of health, safety and sustainability

• Can be customized into practically any shape, size, or design and colour scheme

Exhibits of an efficient flexible package

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• Market research company ‘Canadean’ has states that 786,095 million units of flexible packaging will be consumed within global retail food markets in 2018.

• This would mean that the share of flexible packaging will keep increasing in the food packaging market, while glass, metal and paper packaging will wear out eventually.

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Hooked to flexible packaging

• Canadean also also quotes that the global demand for pouches in the food market will grow by 2,489 million pack units between 2014 and 2017 – a 14.9% increase in the total food pouches market size

• Technavio forecasts the flexible packaging market in India growing at a CAGR of 24.21% over the period 2014-2019

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Hooked to flexible packaging

• In India, like in the rest of the world, a majority of FMCG and household products come wrapped and packed in plastics.

• The packaging presentation of consumer goods has been growing at a very fast rate.

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Hooked to flexible packaging

THANK YOU

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Uflex Limited, India’s largest flexible packaging company is a fully integrated flexible packaging solution provider to a range of clients across industries both in India and overseas. It enjoys a formidable market presence in more than 140 countries.

Uflex Ltd offers technologically superior packaging for a wide variety of products.

About Uflex Ltd

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